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How online retailers can use social media: 5 easy ways
Straightforward blog post from James Gurd about how e-commerce websites can maximise (without too much effort) their return from social media activity.
Here's the summary:
1. Link to your social profiles on every relevant website you own
2. Share video content across profiles
3. Integrate blog content with social networks
4. Share your photostream
5. Support social bookmarking
plus
6. Measure and monitor customer engagement
Says James: "It’s not rocket science. I’m not exploding ideas that will change the world. But it’s often the simple things that go untouched yet can have the greatest impact on website performance (visits, engagement, conversion etc)."
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