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iPad users convert at 86% of PC shoppers
iPad traffic (for RKG) converted at 86% of the rate of desktop/laptop traffic in May 2010. At the same time, even though Apple has sold over 2 million units to date, iPad traffic, for the time-being, remains dwarfed by traditional computers and mobile devices.
At any rate, that's a lot more than mobile devices.
"Given conversion rates, it would clearly be a mistake to parse out the iPad with mobile devices as Google’s settings seem to favor. Instead, iPad traffic is better grouped with traditional computer traffic. Depending on your needs, it may make sense to parse out the iPad by itself, but current traffic levels probably don’t justify that quite yet."
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