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Linen House launches website to complement and extend high street presence
The Linen House, which trades under the name Oxted Linen Company, has launched a transactional website to sell its wide range of household linens online.
The new e-commerce website has been designed and developed by Screen Pages, the e-commerce services company, using the Magento e-commerce platform.
Linenhouse.co.uk is part of the family run Oxted Linen Company. The first shop was opened in Oxted, Surrey in 1960 and is still operating in the same road today. The second high street shop is located in Sevenoaks, Kent. The emphasis of the business is to share its knowledge of household linens and back this up with exceptional customer service: an ethos which has seen customers keep returning for 50 years.
The website will sell fine quality household linens for the bedroom (duvets, sheets, blankets, pillows, duvet covers), bathroom (towels and robes) & kitchen (tablecloths and kitchen esentials). The website is currently featuring children’s bedding, summer duvets and a discounted clearance section. Online marketing will initially focus on search (SEO and PPC) and affiliate marketing. Free delivery is offered on all orders greater than £100.
The new website’s capabilities include:
- Clean, fresh design
- Large, clear images and zooms for product displays
- Filtered search and navigation
- Attractive and comprehensive buying guides
- Single page checkout with online card authorisation via Sagepay
- Implemented on popular Magento platform
Kevin McDougall, Director of Linen House, said: “As a late entrant, we wanted to enter the online market ahead of the crowd. Therefore, we’ve invested in a rich, best practice website, backed by a rich toolset for managing our online trade, which is capable of taking us forward over the next 3-5 years. Screen Pages’ successful track record over the past 10 years and its unique experience in online retailing will get us there faster and more dependably.”
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