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Usability is number one concern on retail websites
According to a “Revolutionizing Website Design” report, Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing. Clearly presented pricing and shipping information, for example, is the most important feature of e-commerce sites, followed by indications of credibility and trustworthiness. Visual appeal and functionality like cost calculators and search were also relatively important. But advanced features such as live chat and social hooks were important to but a small minority of respondents.
While Facebook “like” buttons may facilitate viral sharing of product pages, online retailers should be more concerned with conversion rates, failed transactions and shopping cart abandonment will have other priorities.
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