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PPC on brand names
Paying Google for clicks on your own brand name is always a painful process when you're already sitting at the top of the free "organic" search results.
Posted by'Screen Pages' on October 30, 2008 in SEO
SEO tips
Useful & sensible summary of the keys to success for SEO, which we endorse:
1. Create relevant, keyword-rich product and category names, titles and descriptions.
2. Add relevant, keyword-rich content to the site.
3. Populate SEO-relevant attribute fields in your product catalog.
4. Ensure proper redirects from legacy URLs.
5. Configure 404 error pages.
6. Submit Sitemaps to search engines and directories.
7. Analyze site for broken links.
8. Fix landing pages.
9. Add tags to images and video.
10. Keep abreast of major changes in the search engine market landscape.
Of the list, numbers 1-5 are incredibly important.
Posted by'Screen Pages' on October 28, 2008 in SEO
Online christmas planning
I was encouraged and shocked to see that retailers should be turning their planning towards Christmas already and the hints & tips were starting to fly in already.
This year, Christmas begins a little earlier than usual on October 13th.
Posted by'Screen Pages' on October 26, 2008 in Online marketing
SEO tips for e-commerce
Courtesy of Promotion World
When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines...here's a summary:
Posted by'Screen Pages' on October 25, 2008 in SEO
Landing page engagement
The words and pictures on your site are your main chance to actively sell something to your potential customers -- and you only have a couple of seconds to do it.
Posted by'Screen Pages' on October 24, 2008 in Best practice
Basket abandonment
A MUST read article about minimizing checkout dropout and basket abandonment. According to recent studies by DoubleClick, currently around 57% of all shopping cart sessions are abandoned.
Posted by'Screen Pages' on October 16, 2008 in Best practice
Screen Pages appointed Google Analytics Authorised Consultant
Joining an elite global panel of companies accredited by Google, Screen Pages is now able to combine its in-depth understanding of e-commerce and online retail with its field experience of Google AnalyticsTM, which has quickly emerged as a tool of choice for website analytics – backed by Google’s global team of analytics experts and support personnel.
Posted by'Screen Pages' on October 15, 2008 in Analytics
Screen Pages launches interactive Dashboard to content manage e-commerce websites directly
Screen Pages has released Screen Commerce Dashboard, a highly interactive and visual Web 2.0 front-end tool for editing e-commerce website product data and content directly from the website.
Posted by'Screen Pages' on October 15, 2008 in Screen Pages news
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