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weblog archives
browse our e-commerce & online retail commentary
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« Previous Month: October 2008
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Online retailer Top 50 in the UK
Top 50 online retailers for the month of October 2008. Higlights are rises in event tickets, fashion, groceries and computers, while travel falls lower than usual.
Amazon.co.uk (1), Argos (2), Play.com (3) and Tesco (4) lead the field as usual. M&S makes it into the top five for the first time and John Lewis (13) reaches another all-time high.
Posted by 'Screen Pages' on November 28, 2008 in Online retailing
Screen Pages project manager treks to Everest and raises over £60,000
Ashley Heath, project manager @ Screen Pages, has recently returned to base camp in Wisley after trekking to Everest for Diabetes UK.
Posted by 'Screen Pages' on November 28, 2008 in Screen Pages news
Thorntons tipped as "winter winner"
We're delighted for Thorntons that it has been singled out as one of the "Top 5 winter winners" by Conchango, commended "for a beautifully balanced price and quality proposition supported by a trusted brand."
Posted by 'Screen Pages' on November 26, 2008 in Companies
Donald Russell appoints Screen Pages to beef up online sales with new e-commerce website
Donald Russell has appointed Screen Pages to design, build and host its new e-commerce website.
Donald Russell is Britain's leading mail order meat supplier and a royal warrant holder. Based in Aberdeenshire, Scotland, Donald Russell is an online butcher who specialises in grass-fed, traditionally matured beef & lamb but also offers free range poultry, game, salmon, wild sea fish, scallops & langoustines, as well as award-winning sausages and burgers.
Posted by 'Screen Pages' on November 20, 2008 in Screen Pages news
Christmas online analysis
Shop.org has posted some valuable pre-christmas research which should help most retailers inform their plans.
Posted by 'Screen Pages' on November 19, 2008 in Online retailing
Online christmas goes social
We have come across a few articles highlighting the use of social media (Facebook, Twitter et al) to promote deals and offers.
Posted by 'Screen Pages' on November 19, 2008 in Online marketing
Bond vest
I just received an email from Bella di Notte promoting its "Bond Vest" - an ultra fine organza silk vest, knitted in Como, Italy, with an intricately sewn double satin edge. I was delighted at the...
Posted by 'Screen Pages' on November 14, 2008 in Companies
Retailers in search engines
72% of the Fortune 500 companies barely showed up at all in the first 100 search results on terms that those companies bid on for paid search placement.
Posted by 'Screen Pages' on November 11, 2008 in Search engines
Online fashion to grow by 25%
Online spending is expected to rise 15% on last year to £13.16 billion in the run up to Christmas as hard-up shoppers search for bargains on the internet, we see in Drapers.
Posted by 'Screen Pages' on November 10, 2008 in E-commerce statistics
Website colour schemes
If you are stuck with a colour and have no idea what complementary colours will look good, check this site out COLOURLovers.com. It's a resource that monitors and influences colortrends. COLOURlovers gives the people who use colour - whether for websites, ad campaigns, product design, or in architectural specification -a place to check out a world of color, compare color palettes, submit news and comments, and read color related articles and interviews.
We like the latest website palette column.
Posted by 'Screen Pages' on November 10, 2008 in Website design
figleaves.com launches online clearance websites for UK & US
figleaves.com, the No1 e-tailer for lingerie, has launched clearance websites for the US and the UK. The site has been designed and developed by Screen Pages.
Posted by 'Screen Pages' on November 10, 2008 in Screen Pages news
Google Analytics beta
We're very excited about the latest version of Google Analytics which has a number of great new tools in it for online retailers. See Google's anaytics blog for a summary.
Posted by 'Screen Pages' on November 09, 2008 in Analytics
Email marketing ROI
E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study, we glean from Ken Magill.
Posted by 'Screen Pages' on November 08, 2008 in Email marketing
Luxury online in a cold climate
We went to the Walpole Society's conference on selling luxury brands online hel at the RAC club. The Walpole Society promotes the interests of the British luxury goods world. Its members include our clients Smythson and the Real Flower company. Online is one of two special areas for luxury markets, the other being China.
Posted by 'Screen Pages' on November 07, 2008 in Online retailing
Retailing strategies
Strategists (and McKinsey fans) will appreciate this article which analyses approaches to gain competitive advantage during tougher times - just sitting it out is not an option. Retailers should either be investing to get ahead - if they have the balance sheets - or they should be taking out cost to improve performance.
Posted by 'Screen Pages' on November 06, 2008 in Online retailing
Best day to email
We were asked what our views were on the best day to email & guessed (well, more opined based on anecdotal evidence) and said "Thursday". I nearly added "lunchtime". I was asked why and felt iffy about revealing anecdotal material.
Posted by 'Screen Pages' on November 05, 2008 in Email marketing
Split test the "buy button"
We can all be amused by the concept of the "magic buy button". Enjoy the video...
Posted by 'Screen Pages' on November 04, 2008 in Analytics
404 pages
We have commented on 404 pages before - those little unhelpful pages that appear on an e-tailer's site especially when those products aren't in stock or available anymore. For websites with a higher product churn, this can be a frequent event.
Posted by 'Screen Pages' on November 03, 2008 in Best practice
Can websites act like virtual salesmen?
In theory yes, the practicalities of online salesmen/facilities are far greater than shop floor. Online can serve thousands of customers a day where as a sales team of four may only reach a fraction of this.
Posted by 'Screen Pages' on November 02, 2008 in Online retailing
Search engine eye-tracking
Indebted to Bryan Eisenberg for the latest eye-tracking research fom Think. The message from searchers is "top three or bust" and they're adword savvy as well...
Posted by 'Screen Pages' on November 01, 2008 in Search engines
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