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Screen Pages on Twitter
We are now tweeting on Twitter (http://www.twitter.com/screenpages). Please join in!
We're pleased to see our clients Smythson, Figleaves & the RSPB up there too - building community interest & buzz around their identities.
Posted by'Screen Pages' on January 30, 2009 in Online marketing
Checkout buttons - a $300m decision
A single form can prevent customers from purchasing products from major e-commerce sites. "The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It's a form users encounter all the time. How could they have problems with it?"...
Posted by'Screen Pages' on January 30, 2009 in Analytics
Returning customers
In the current climate customer acquisitions can seem dauntingly high - but don't despair, returning customers convert often twice as well. Here's a man who analysed this in detail. The message: concentrate on getting them back, target relevant offers and content & make it easy to buy again.
Posted by'Screen Pages' on January 28, 2009 in E-commerce statistics
Link building via great content
Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales....
Posted by'Screen Pages' on January 27, 2009 in Online marketing
E-commerce investments for 2009
Shop.org is hosting an intriguing discussion regarding "investing in e-commerce for 2009". Apart from salesmen pitching their angle, there's a slew of commentators with real insight.
Posted by'Screen Pages' on January 23, 2009 in Online marketing
Monopoly rules for the current climate
Does Monopoly still work? We are indebted to Stephen Sacks of Wallace Sacks for his amusing & highly contemporary update on the rules of the classic game of Monopoly....
Posted by'Screen Pages' on January 22, 2009 in Best practice
E-commerce technology market to grow 15%
Econsultancy last valued this market in 2007, when their estimate for the year was £400 million. The market has continued to show healthy growth across previous years, growing by an estimated 18% in 2008. However, it now projects the growth rate will slow somewhat in 2009 to 15%, giving a market value of some £540 million.
Posted by'Screen Pages' on January 21, 2009 in E-commerce technology
Online shipping charges - free is best
Delivery costs are a huge factor in whether people choose to buy online or offline. Almost one-fifth of all shoppers (17%) report that when they choose to buy something from a retailer’s store instead of website, avoiding delivery costs is the main reason. When they choose to shop on a retailer’s website instead of in the store, 31% report that the availability of free delivery encouraged them to buy online.
Posted by'Screen Pages' on January 20, 2009 in Online retailing
Online sales up 14.2% on 2007 - but less than November
The war of e-commerce statistics continues unabated. Today's shocker from IMRG and Cap-gemini is a shrinkage across most sectors compared to November and only modest gains versus 2007.
Posted by'Screen Pages' on January 16, 2009 in E-commerce statistics
Online sales for retailers
Rule of thumb for assessing likely online sales - again, quoted in Retail Week.
A mid-sized retail chain could expect 100,000 visitors per week (ca. 15k per day, shall we say), equating to £4m per annum sales (with maybe 25% of those coming at Xmas.
Posted by'Screen Pages' on January 14, 2009 in E-commerce statistics
Links of London online advertising
Links of London has revealed in Retail Week the kind of ROI it gets from paid search (PPC). Namely, 4.6. That's £46 of sales for every £10 spent, I'd assume.
Key to its is the use of landing pages for search vistors approaching lower-cost jewellery offerings, which presumably eases customer acquisition.
Posted by'Screen Pages' on January 14, 2009 in Online marketing
December trading online up 18% for niche retailers – conversions up 63%
Niche online retailers have enjoyed an average sales increase of 18% in December 2008 trading but sales conversions increased by 63%, based upon the sales data of 50 niche retail and mail order companies whose online shops (websites) are managed by e-commerce services provider Screen Pages.
Posted by'Screen Pages' on January 14, 2009 in Screen Pages news
New info shoppers
While elites were busy shoveling money into Madoff's black box these past few years, strapped consumers have been poring over product spec sheets, third-party reviews and expert blog sites. This past holiday season they watched every dollar. A special kind of consumer has taken a major role in the marketplace -- the new info shopper.
Posted by'support' on January 09, 2009 in Online retailing
E-commerce statistics for December
Report from Coremetrics suggests that the online retail sector did well in December with the % of completed purchases up by 23% compared to November; but down by 2.4% compared to December 2007. However, the average number of items per order and average order value fell by 19 percent and 11 percent respectively, compared to November.
Posted by'support' on January 09, 2009 in E-commerce statistics
Google Analytics help and support
As a Google Analytics Authorised Consultant, we are frequently asked for technical and implementation assistance for Google Analytics. Our own expertise is limited to the field of e-commerce and online retail websites, which have particular tracking and analytics needs and our services are limited to this domain.
However, we are pleased to provide this list of useful resources and reference tools for further assistance to the those who are lost.
Posted by'support' on January 08, 2009 in Analytics
E-commerce priorities for 2009
We have launched a poll to uncover the priorities for small-medium sized businesses investing in e-commerce in 2009.
Open the page and select your three priorities. Thanks!
Posted by'support' on January 06, 2009 in E-commerce statistics
Inspirational speeches
Am indebted to Grok for list of best of the week links for the almost moving 40 inspirational speeches in 2 minutes....
Posted by'support' on January 05, 2009 in Best practice
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