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| March 2009 archives |
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Promotional codes
According to Steve Wind-Mozley, head of online @ Game, the best way of seeding promotional & discount codes online is a) via affiliates (if you are happy to to pay commission and network fees above the cost of the promotion codes and b) via a nice plump email send which should do the trick along with placing it on some money saving sites.
The best place to seed promotion codes though is with your current customers - they already get your proposition and chances are they will know other people who will too.
Posted by'Screen Pages' on March 30, 2009 in Online marketing
SEO tips for retailers
Great summary on e-consultancy of 50 meaningful SEO activities for retailers to embrace. I am pleased & quietly relieved to say that Screen Pages provides the majority and offers clients the rest as options (eg weblogs).
Posted by'Screen Pages' on March 27, 2009 in Online marketing
Online retailing analysis from Retail Week
Comprehensive review of online retail trends from a macro perspective, courtesy of Charlotte Hardie.
Posted by'Screen Pages' on March 25, 2009 in Online retailing
Bluhalo's web design tips for 2009
The eagerly awaited web design tips list for 2009 from leading digital agency Bluhalo arrived in our inboxes this morning.
And here's the management summary...
Posted by'Screen Pages' on March 25, 2009 in Online marketing
Mega drop down menus navigate well
Design usability Jakob Nielsen has spoken about drop down menus and concludes: "Big, two-dimensional drop-down panels group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain the user's choices."
Posted by'Screen Pages' on March 24, 2009 in Best practice
Screen Pages launches next generation, open source e-commerce service using Magento
Screen Pages has launched a new e-commerce service using the fast-growing open source Magento e-commerce platform.
Posted by'Screen Pages' on March 19, 2009 in Screen Pages news
Bouncy Happy People jumps ahead with new online shop from Screen Pages
Bouncy Happy People, a specialist retailer of trampolines, active and outdoor toys for children of all ages, has launched a new website to cope with its overall expansion, and offer a platform for future growth.
Posted by'Screen Pages' on March 17, 2009 in Screen Pages news
Sheerluxe E-tail Conference
We recently attended the Sheerluxe Etail conference in glitzy Fulham's town hall - the new e-capital of Europe. Here's a summary of the proceedings.
Posted by'Screen Pages' on March 12, 2009 in Online retailing
Retailers come top in Google for their brands, but generic search only brings in 25% of traffic
Screen Pages has analysed the characteristics of e-commerce website traffic coming from search engines organically (i.e. not via paid search), looking for generic search terms. For example, these would be Google searches for "mens clothing" or "bird cakes" as opposed to Joseph Turner or the RSPB.
Posted by'Screen Pages' on March 11, 2009 in Screen Pages news
Practical Surfaceware launches online shop for all things non-slip
Practical Surfaceware, a specialist retailer of non-slip and anti-slip products, has launched a new website to open up the market for non-slip products and give customers greater choice and an easier more enjoyable shopping experience.
Posted by'Screen Pages' on March 09, 2009 in Screen Pages news
Blogging more frequently increases traffic
Quasi-scientific study that shows the impact of blogging frequency on website traffic. And the results? more traffic from search engines (Google), more traffic from social media (Twitter), more blog subscribers, more website visitors.
Posted by'Screen Pages' on March 09, 2009 in Online marketing
Screen Pages Ad
We're very excited about the ad our design people came up with for the Sheerluxe event we're speaking at.
See the Screen Pages Ad!
Posted by'Screen Pages' on March 04, 2009 in Online marketing
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