Wallace Sacks featured in Sunday Times
From the Sunday Times:
Stephen Sacks, chief executive of Wallace Sacks, a clothing and textiles importer, agrees. His family-owned business has been trading since 1981 and enjoyed consistent growth until it was hit hard by the devaluation of sterling. By the end of last year it was obvious that if he did not take action the whole business could go under; the result was a restructuring plan that gave e-commerce a more central role and cut costs, allowing him to stabilise the company’s position.
New site coming soon....
Read the whole article. Posted by'Screen Pages' on June 19, 2009 in Companies
Online shoppers value reputation above price
The reputation of a retailer is what online shoppers value most when buying online, according to findings from user experience consultancy, Webcredible. Almost one third (28 per cent) of online shoppers are most likely to be persuaded by the reputation of the retailer, showing that security is still a major concern when it comes to online shopping. In addition, respondents feel that reputable retailers will offer better customer care and returns policies.
Posted by'Screen Pages' on June 18, 2009 in Online retailing
Email conversions
Some tips on email marketing from Smith Harmon shows that: horizontal navigation work better, fewer links work better & HTML is preferred on navigation bars. Posted by'Screen Pages' on June 17, 2009 in Email marketing
Magento partnership announced by Screen Pages with Varien
Screen Pages, the e-commerce services agency, has entered into a partnership with Varien to market, implement and support the fast-growing open source Magento e-commerce platform in the UK.
Screen Pages has been appointed a Community Partner with Varien for the Magento platform.
Posted by'Screen Pages' on June 10, 2009 in Screen Pages news
E-commerce client management
Amused by this insightful & amusing video about how some clients deal with their suppliers/agencies. Of oourse, none of Screen Pages' clients exhibit these characteristics.
Posted by'Screen Pages' on June 10, 2009 in Best practice
Ness launches new online fashion shop
Ness Clothing, fashion & lifestyle brand, has appointed Screen Pages to design and run its new online shop to drive sales of its womenswear which combine modern designs and colours with traditional Scottish fabrics.
Posted by'Screen Pages' on June 05, 2009 in Screen Pages news
E-commerce usability testing - online from $29
Tim Leighton-Boyce brought this great little online service to our attention - it's a pay-as-you-go usability test service where testers are given specific tasks, such as "buy a red dress" or "find a gift for you mother" and the results & commentary are recorded... Posted by'Screen Pages' on June 03, 2009 in E-commerce technology
