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August 2009 archives

 

« Previous Month: July 2009 | Next Month: September 2009 »

Online clothing sales power ahead 17%
IMRG/Cap Gemini report strong online sales growth for July. Posted by'Screen Pages' on August 28, 2009 in E-commerce statistics

Marketing trends & the recession
Nice piece by Freddie Laker on long-term impact of the recession on marketing: brands enable, distribute content, customer service is marketing, next generation listening/targeting & metrics. Posted by'Screen Pages' on August 27, 2009 in Online marketing

Improving conversions & reducing bounce rates
Helpful summary by analytics guru Avinash Kaushik about aligning landing pages' purpose to the visitor's intent, summarised in six tips. The moral:if you want to have high performing web pages make sure that you: "1. Have a clear understanding of what the purpose of that page is and 2a. a clearer understanding of what drove customers to the page and 2b. what they want to accomplish to ensure that 3. #1 and #2 are in alignment. Glory will be yours!" Posted by'Screen Pages' on August 26, 2009 in Best practice


 
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