|
« Previous Month:
July 2009
| Next Month: September 2009
»
Online clothing sales power ahead 17%
IMRG/Cap Gemini report strong online sales growth for July.
Posted by'Screen Pages' on August 28, 2009 in E-commerce statistics
Marketing trends & the recession
Nice piece by Freddie Laker on long-term impact of the recession on marketing: brands enable, distribute content, customer service is marketing, next generation listening/targeting & metrics.
Posted by'Screen Pages' on August 27, 2009 in Online marketing
Improving conversions & reducing bounce rates
Helpful summary by analytics guru Avinash Kaushik about aligning landing pages' purpose to the visitor's intent, summarised in six tips. The moral:if you want to have high performing web pages make sure that you:
"1. Have a clear understanding of what the purpose of that page is and
2a. a clearer understanding of what drove customers to the page and
2b. what they want to accomplish to ensure that
3. #1 and #2 are in alignment.
Glory will be yours!"
Posted by'Screen Pages' on August 26, 2009 in Best practice
|
