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August 2009
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Social Media in Fashion
Long and detailed article about fashion brands' use of social media
"Traditionally, luxury brands built relationships with customers through flagship stores, traditional public relations and advertising. Now they’re building relationships through Facebook, user reviews and consummating the transaction [online]. Of course, the product remains paramount."
Posted by'Screen Pages' on September 29, 2009 in Online marketing
Retail Week Top 50 websites
Useful compilation of online shopping & similar websites from Retail Week, plus short reviews from experts.
Posted by'Screen Pages' on September 28, 2009 in Best practice
Online Retailing - no more excuses
Great business-oriented summary of the state of the online retailing nation, brought to my attention by Brent Hoberman (lastminute, mydeco) on Facebook.
Posted by'Screen Pages' on September 28, 2009 in Online retailing
E-commerce advice for retailers from Drapers
Drapers ran an e-commerce panel in the month of August with lots of questions and the experts' responses.
Follow the link for the questions & answers.
Posted by'Screen Pages' on September 23, 2009 in Online retailing
Social Media: how to measure the value of a fan or follower
Wondering about how the ££s stack up on your social media communities - counting your fans on Facebook and followers on Twitter. Read this.
Posted by'Screen Pages' on September 23, 2009 in Online marketing
Online Video
Online retailers often ask us about the value of using video to increase sales. Here's an article with a few hints and tips.
Posted by'Screen Pages' on September 23, 2009 in E-commerce technology
E-commerce Innovations
Interesting summary of what's coming next in e-commerce. "Just as the evolution of the speed-skating boot set new standards for the sport, innovation in today's constantly evolving e-commerce landscape has worked as a catalyst to move it forward. E-commerce practitioners from all industries need to be ready to step up and embrace innovation as a means of staying ahead of the game," advises the article.
Posted by'Screen Pages' on September 23, 2009 in Online retailing
Screen Pages re-launches Wallace Sacks homewares e-commerce shop using Magento
Wallace Sacks has re-launched a new e-commerce website, designed and built by Screen Pages, using the increasingly popular and sophisticated Magento e-commerce platform.
Posted by'Screen Pages' on September 16, 2009 in Screen Pages news
New Artisan du Chocolat catalogue plugged
Nice to see L'Artisan du Chocolat's great new catalogue getting a critical plaudit from the experts!
Highlights include: "Metallic-embossed covers, thick paper stock, mouth-watering photography" and "Artisan du Chocolat clearly invested significant time, talent, and money in creating this marketing piece. And the catalogue certainly does the job of making you want to buy its products." That said, the reviewer encourages more work on the "sales close".
Posted by'Screen Pages' on September 11, 2009 in Companies
Laverstoke Park appoints Screen Pages to take forward its Magento e-commerce website
Laverstoke Park, the biodynamic and organic produce business, has appointed to Screen Pages to host, extend and support its online store, which runs on the Magento e-commerce platform.
Posted by'Screen Pages' on September 11, 2009 in Screen Pages news
Screen Pages' analytics study: Online retail websites: conversions higher, but new business harder to come by
Screen Pages has released e-commerce benchmark data regarding visitor sources and behaviour, conversions for retail e-commerce websites, for the period January-June 2009.
Posted by'Screen Pages' on September 09, 2009 in Screen Pages news
Roger Willcocks in Online Fashion 100
Screen Pages is very chuffed that its owner, Roger Willcocks, has been counted in the Online Fashion 100, sponsored by Schway. The publication lists "inspirational, interesting and influential people in the online fashion industry."
Posted by'Screen Pages' on September 08, 2009 in Online retailing
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