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September 2009
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Google Analytics beta version Oct 2009
As you know, Screen Pages are GAACs -- Google Analytics Authorised Consultants. Last week Google hosted a four day summit at which they introduced the consultants to new features in Google Website Optimizer and Google Analytics. This post provides a very brief overview of what's coming in the next few weeks. Some of it is already live....
Posted by'Screen Pages' on October 23, 2009 in Analytics
Online spending growth at all time low
It pains us to report things like this - after all, it's the goose that lays the golden egg! But, we're still looking at 8% YOY. Screen Pages' average for September was 26%.
Posted by'Screen Pages' on October 21, 2009 in E-commerce statistics
Free shipping from websites
Wall Street Journal looks at the increasing demand for "free shipping" for online purchases.
Posted by'Screen Pages' on October 21, 2009 in Online marketing
How to plan your online business
We chaired a "Build your brand's sales online" session at Ecommerce Expo featuring contributions from Thorntons and the RSPB. Very compelling material, indeed.
I was asked to post my own slides on "how to plan your business", discussing how to achieve your sales target by measured visitor acquisition...
Posted by'Screen Pages' on October 20, 2009 in Online retailing
Magento e-commerce video and demo
We get a lot of requests for the Magento e-commerce demonstration. There are also two very good introductory videos: one on the Magento storefront and one on the Admin Panel.
We have made a page as an easy reference for access to the Magento video and demonstration.
Posted by'Screen Pages' on October 14, 2009 in E-commerce technology
Google searches shopping
Google has added two new options that will be of relevance to retailers: shopping searches and recent updates. See Netimperative for a summary.
Users can try the features by running a Google search and clicking “Show options” below the logo.
Posted by'Screen Pages' on October 05, 2009 in SEO
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