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October 2009
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Recommendation engine now available to Screen Pages clients
Screen Pages has entered into a partnership with Peerius to integrate Peerius’ sophisticated “recommendation engine” with Screen Pages’ e-commerce websites.
Posted by'Screen Pages' on November 26, 2009 in Screen Pages news
Luxury brands sell online
Many in the fashion business remain wary of the Internet, partly because of continuing legal battles over online sales of counterfeit goods and concerns about diluting carefully honed brand images. Many companies also have failed to execute online storefronts successfully. But executives say that attitudes are softening as brands realize that the Web provides one of the last untapped sources of potential growth.
Read the whole piece in the NY Times, with commentary from Net-a-Porter (£100m online) & Burberry.
Posted by'Screen Pages' on November 23, 2009 in Online retailing
E-commerce website updates and recent work
We have recently been asked to jot down a few website extensions and updates that we have implemented recently.
Screen Pages has a team whose sole purpose is to extend existing websites - fundamental to our approach of creating bespoke websites, but the trick is to develop modules that can be easily re-deployed on other clients (in the spirit of cooperation).
Posted by'Screen Pages' on November 19, 2009 in Website design
Real Flowers scoops Walpole luxury award
We're thrilled to see that our client Real Flowers has won another Walpole award - this time for best emerging luxury brand.
Posted by'Screen Pages' on November 19, 2009 in Companies
Senior PHP/CSS developer wanted for Magento
We are looking for senior experienced PHP/CSS programmers to develop and enhance industry-leading e-commerce websites, developed with the fast growing Magento open source e-commerce software platform.
Posted by'Screen Pages' on November 13, 2009 in Jobs
PPC and Adwords podcast with Carolina Rustica
I came across this podcast featuring an interview with Richard Sexton of CarolinaRustica.com as he discusses his company's growth from a startup bricks & mortar "upmarket" furniture retailer to a $4M /year online retailer, primarily through successful search engine marketing. His annual PPC budget is $350k (8-10% of his online sales).
It's quite informative.
The podcast is as at http://www.scottfox.com/2008/09/ppc-keyword-ads.html
Posted by'Screen Pages' on November 12, 2009 in Companies
Link building: place your content elsewhere or simply ask!
We recently received a round-robin email from an outdoor clothing company with a well-thought approach to generating (inbound) links to its site: either by placing relevant content (for free) on other people's sites (linking back to them) or simply by asking!
We have sanitised the email approach and repeat here...
Posted by'Screen Pages' on November 12, 2009 in Online marketing
Thorntons re-design and beef up website for Xmas sales drive
Thorntons has recently re-designed and extended its website, following a review of prior performance and a broader consideration of the website’s role in a multi-channel context.
Posted by'Screen Pages' on November 11, 2009 in Screen Pages news
RSPB discusses its online shop evolution
The RSPB shop delivers £2m to bird protection and care every year. Sales are up significantly since launching the new site (http://shopping.rspb.org.uk). Read the slides from Ecommerce Expo.
Posted by'Screen Pages' on November 10, 2009 in Companies
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