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| February 2010 archives |
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Poor ecommerce sites cause "web stress"
New research shows that "web stress" can kick in on slow websites and is heightened by poor search and checkout. Result = abandonment.
Read on...
Posted by'Screen Pages' on February 26, 2010 in E-commerce technology
Video in e-commerce: video only has 5% adoption - but that could change
We've been speaking to Treepodia about videos and are pleased to offer this exciting technology to Screen Pages' clients.
Even though the technology is easy now (witness the success of online TV and Youtubee etc), very few retailers deploy video on their websites. Some of the largest (or most innovative) use catwalk videos (such as ASOS), but on average the adoption rate is less than 5%.
Posted by'Screen Pages' on February 26, 2010 in E-commerce technology
28 reasons why website management is brutal from @econsultancy
We loved the e-consulatancy piece on why it can all be such hard work for clients and agencies alike - with 28 reasons. Some of it sort of rings a bell.
Posted by'Screen Pages' on February 23, 2010 in Best practice
MDC Music & Movies appoints Screen Pages to build e-commerce sales
MDC Music and Movies, the leading independent retailer of music, has appointed Screen Pages to design, build and host its online store on the Magento e-commerce platform.
Posted by'Screen Pages' on February 23, 2010 in Screen Pages news
E-commerce & IT in fashion retail: e-commerce spend 6% or so
We read an interesting report by Prologic in association with Martec recently, analysing spend on IT and e-commerce in the fashion sector, dated October 2009. Prologic supplies ERP systems to fahion retailers.The report is based on 40 companies with a combined share of 18% of the fashion industry. On average, IT spend is 2.3% of sales. E-commerce sales are averaging 6.3%, but the range is wide. 28% of those interviewed felt this was sensitive information - one wonders why when successful & enlightened retailers like John Lewis publish this data regularly.
Posted by'Screen Pages' on February 22, 2010 in E-commerce statistics
E-commerce best practice: Imagery outperforms reviews
Adobe releases research showing that the user experience features wheich are most effective include:
* Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36%)
* Visual filtering and advanced search on product features including size, color, and price (33%)
* User comments and reviews (32%)
* Search landing pages (32%)
* Product comparisons (28%)
* Zoom (28%)
Well they would say that, wouldn't they?
Posted by'Screen Pages' on February 16, 2010 in E-commerce technology
Google Buzz: should online retailers pay attention?
Useful summary of Google Buzz and some guidance that could help retailers.
Posted by'Screen Pages' on February 16, 2010 in SEO
Retailers and Facebook
Interesting stats about online retailers and their Facebook fan pages from MediaPost. And we quote:
"Among online shoppers who engage in social media, more than 80% are using Facebook. YouTube comes in second at 31%, followed by MySpace with 22%, Twitter with 16%, and LinkedIn at 12%. Yet 25% of the top 100 online retailers have no formal presence on Facebook, Ertell says, and another 25% have fewer than 10,000 fans. The study found that 49% of those who follow companies through social media want to hear about deals, and 45% want to see products. Only 5% use social media primarily for customer support.
69% of online shoppers who are social media users, 56% have chosen to "friend," "follow" or "subscribe to" at least one store. But they are selective, and 61% of this group is connected to fewer than five companies. Another 21% is made up of more serious shoppers who follow between 6 and 10 stores, while just 18% is hardcore enough to have friended more than 10."
Posted by'Screen Pages' on February 10, 2010 in Online marketing
Magento powers $25m Tool King website
"Magento is a solid platform that is flexible enough for our needs, but strong enough to compete with much more expensive e-commerce solutions.” Read the report in Internet Retailer.
See http://www.toolking.com
Posted by'Screen Pages' on February 10, 2010 in E-commerce technology
Digital marketing trends for 2010: I am missing something
It appears a culture of crisis has become ingrained on the back of the explosion in social media - one of ten trends highlghted in a recent report.
Posted by'Screen Pages' on February 03, 2010 in Online marketing
Web Design Trends for 2010
A summary of web design trends for 2010. Top three are, oversized logos & headers, sketch/hand-drawn illustration and Slab typefaces...
Posted by'Designer' on February 03, 2010 in Website design
SEO and email marketing
Interesting piece about the impact of email click-throughs on SEO rankings from Get Elastic. SEOmoz estimates click through to account for 7% according to its Search Engine Ranking Factors report...
Posted by'Screen Pages' on February 01, 2010 in SEO
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