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| April 2010 archives |
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3D secure: conversion killer?
At last, some hard stats on 3D Secure, the alleged biggest conversion killer of time....
Posted by'Screen Pages' on April 29, 2010 in E-commerce technology
E-commerce conversion optimisation: back to basics
Well written piece on SEOmoz about improving conversion: "Conversion rate optimization is a) finding out why visitors aren’t converting and b) fixing it."
Advice such as "Don't follow best-practice and guesswork" and "don't worry about misleading metrics" may seem counter-intuitive, but it all rings true and the guidance is imminently sensible and practical.
Posted by'Screen Pages' on April 28, 2010 in Online retailing
How to reach out to bloggers as part of your online marketing
A perfectly articulated guide to communicating with & developing support from the blogging community - which can lead to excellent SEO benefits (eg link generation).
Posted by'Screen Pages' on April 26, 2010 in Social Media
Online retail at 6.9% of high street
Some £4.5bn was spent online in March, according to figures from the IMRG Capgemini e-Retail Sales Index, a rise of 15% from the same time last year. The rise came as warm weather inspired people to shop for new clothes, where retailers saw a 27% rise in sales. Footwear and accessories were the fastest growing areas of the market, with rises of 58% and 55% respectively.
The figures contrast with today’s UK retail figures from the Office for National Statistics, which showed the value of total UK retail sales in March was up by 4.4% to an estimated £29.9bn. Food stores grew by 1.2%, while non-food stores were up by 6.7%. Clothing and footwear grew by 2.8%.
Posted by'Screen Pages' on April 23, 2010 in E-commerce statistics
Six things you can do in-house to improve your SEO
A straightforward guide to doing better at SEO by James Gurd. No nonsense material without the techno-black-boxes: get Webmaster Tools, develop a keyword rich content strategy, make sitemaps, optimise META data and get links. Couldn't have said it better!
Posted by'Screen Pages' on April 19, 2010 in Online marketing
E-commerce: 5 key metrics
Useful simplification of the analytics nightmare by Brandt Dainow:
"It would be great if we could find a clear set of benchmarks for all industries and all types of websites -- numbers that had been developed scientifically and could be trusted to be objective and accurate. Unfortunately, no one is willing to reveal the key performance indicators for their site. Companies don't reveal their conversion ratios, bounce rates, or sales figures because they believe doing so would help their competitors. They're probably correct....However, I have developed my own set of personal benchmarks. These are general benchmarks for performance I have developed, and which I use to quickly assess a site's overall health at a glance."
Posted by'Screen Pages' on April 12, 2010 in E-commerce statistics
Facebook fan pages: how to make them engaging
Great summary of how brands can create a great Facebook page - something all retailers can learn from.
Posted by'Screen Pages' on April 02, 2010 in Social Media
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