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SEO - what's a Google top search result worth?
According to Chitka - an online advertising network - "the top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more than the combined total of traffic to longtail positions, 5 through 20".
There's a nice table and a graph that delivers the message.
Posted by'Screen Pages' on May 26, 2010 in SEO
IE version 6 support
We received this notification from Salesforce.com - whose application we use for technical support "the portal". Please note that IE 6 support will be discontinued in the coming months....
Posted by'Screen Pages' on May 21, 2010 in Support
Google Analytics: 3 important metrics which define online value
Well crafted advice from Dave Chaffey about measuring "value" as opposed to raw visitor & conversion metrics.
Posted by'Screen Pages' on May 17, 2010 in Analytics
E-commerce analytics + customer surveys = valuable insight
Excerpt from Internet Retailing:
"Retailers should identify how they can integrate the information gleaned from customer feedback into their web analytics data. The who, what, when and where data you collect about your customers’ behavior is valuable. The why data, the information that comes directly from customer feedback, is priceless. Combining these information streams positions your business to serve online customers in a personalized, real-time manner."
Posted by'Screen Pages' on May 14, 2010 in Best practice
Poundstretcher launches first transactional website - built by Screen Pages
Poundstretcher, the value retailer, has launched its first transactional website at http://www.poundstretcher.co.uk. The new e-commerce website has been designed and developed by Screen Pages, the e-commerce services company.
Posted by'Screen Pages' on May 13, 2010 in Screen Pages news
Discount stores embrace e-commerce: shoppers can now buy goods online from Poundstretcher.
Discount shoppers can now buy goods online from Poundstretcher. The high street store has opened for business online, allowing shoppers to buy goods from mattresses and furniture to hubcaps.
The website is designed and built by Screen Pages.
Posted by'Screen Pages' on May 10, 2010 in Screen Pages news
Ecommerce and SMEs
Useful hints from small business - Hello Baby - (via e-consultancy), highlighting the value of SEO (good copy and link-building), alternate channels (e.g. Amazon and eBay).
"A good-looking website is important, as users will make judgements based on first impressions, and so is relevant information on returns, delivery and so on should be made clear, and T&Cs clearly displayed."
Posted by'Screen Pages' on May 05, 2010 in Best practice
E-commerce tips:: writing good copy
More insight from James Gurd, this time regarding product copy. Given that most retailers have no words (they run shops, remember), producing compelling sales copy that performs well in search engines is actually hard work.
"Website copy plays a crucial role in informing your visitors, presenting your values and directing people to take actions, not to mention giving a boost to your SEO efforts."
Posted by'Screen Pages' on May 05, 2010 in Online marketing
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