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| June 2010 archives |
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Apple: 10 lessons on how Steve J & troops do it
On Wednesday, May 26, 2010, just after 2:30 p.m., the unthinkable happened: Apple became the largest company in the tech universe. Here's an engaging read on how Apple operates & follow here for the summary.
Posted by'Screen Pages' on June 25, 2010 in Companies
12 tips for successful tweeting
Succint summary of what it takes to be good at Twitter.Here's the summary:
1) Reserve a good, relevant user name
2) Display a human face for your business.
3) Establish your specialty.
4) Post frequently.
5) Use hot-button keywords in your industry.
6) Use popular hash tags, and promote your own.
7) Follow.
8) Recognize your followers.
9) Promote.
10) Retweet.
11) Ask for retweets.
12) Attend or host a tweet-up.
Posted by'Screen Pages' on June 25, 2010 in Online marketing
Usability is number one concern on retail websites
According to a “Revolutionizing Website Design” report, Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing. Clearly presented pricing and shipping information, for example, is the most important feature of e-commerce sites, followed by indications of credibility and trustworthiness. Visual appeal and functionality like cost calculators and search were also relatively important. But advanced features such as live chat and social hooks were important to but a small minority of respondents.
Posted by'Screen Pages' on June 25, 2010 in E-commerce statistics
Linen House launches website to complement and extend high street presence
The Linen House, which trades under the name Oxted Linen Company, has launched a transactional website to sell its wide range of household linens online.
Posted by'Screen Pages' on June 24, 2010 in Screen Pages news
Online news can help with SEO
By far the most important factor in where you rank in a search engine for particular keywords relies heavily on the content of a page: in short, what words you have on the screen. This piece in NMA highlights the value of incoporating (& publishing) news content on your shopping site. We agree.
Posted by'Screen Pages' on June 17, 2010 in SEO
Retailers expect VAT increase & will pass on rise to consumers
An overwhelming 81 per cent of UK retailers believe the coalition government will increase VAT in next week's budget announcement, according to recent research from More2.
Over two thirds of retailers (68 per cent) are planning on passing the potential increase on to their customers. One in 10 is claiming that if a rise occurs they will absorb the price increase.
Posted by'Screen Pages' on June 16, 2010 in Online retailing
Why Grandpa is on Facebook
Recent research found that 27% of Americans age 50 and older use social networks. Facebook is the most popular — in fact, 23% of all survey respondents said they preferred it to sites such as MySpace, LinkedIn and Twitter. Around 47% of AARP’s respondents had heard of social networking from a family member other than their spouse, and of those, 70% were tipped off by a child or grandchild.
The overwhelming majority of these boomers are using the social web — at least to some degree — to keep in touch with family members. Almost three quarters of the survey group said they’re connected online to relatives other than children and grandchildren, 62% are connected to their children, and 36% are connected to grandchildren, as well.
Posted by'Screen Pages' on June 15, 2010 in Social Media
Hush offer 10% off its night & lounge wear for each goal Rooney scores
Astonishing promotion from those awfully nice people @ Hush (night ware. pyjamas & loungewear) - 10% off for each goal Rooney scores in the World Cup, until England get knocked out.
Create your baskets now & keep watching! 9 goals and it's free - as you get the first 10% as a promo anyway.
Posted by'Screen Pages' on June 10, 2010 in Companies
Facebook bigger than Google?
In the UK - per article in Mashable - people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%.
Posted by'Screen Pages' on June 09, 2010 in Social Media
iPad users convert at 86% of PC shoppers
iPad traffic (for RKG) converted at 86% of the rate of desktop/laptop traffic in May 2010. At the same time, even though Apple has sold over 2 million units to date, iPad traffic, for the time-being, remains dwarfed by traditional computers and mobile devices.
Posted by'Screen Pages' on June 08, 2010 in Online marketing
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