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| July 2010 archives |
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Men's fashion online
Wall Street Journal covers how men buy their fashion online.
Men may buy less than women, but they spend more. Affluent men, those with income levels in the top 20% of U.S. households, spent an average of $3,970 on Internet purchases during the fourth quarter of 2009 compared with $1,958 for women.
Posted by'Screen Pages' on July 22, 2010 in Online retailing
Email marketing important for e-commerce
It's somewhat of a truism, we all know but hile social media is a growth area in online marketing, ecommerce organisations should continue to focus on more established channels like email.
Posted by'Screen Pages' on July 22, 2010 in Email marketing
PPC - some golden rules of Ad optimisation
Testing tiny text ads for superior performance is similar in some ways to testing landing pages. Anyone can play. A small elite “test to win.” Useful 7 approaches to success from Traffik, summarised here:
1. Focus on your core message.
2. Love and honor your winning headline.
3. Real words, please
4. Test significant contrasts in ads initially, not trivial ones.
5. Use sensible date ranges when analyzing performance.
6. Create “evergreen” ads and record winning principles.
7. Look at search-only CTR data.
Posted by'Screen Pages' on July 15, 2010 in Online marketing
Facebook for brands: a short guide
Grateful to Chinwag for the slides: a handy summary of Facebook's profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.
Posted by'Screen Pages' on July 15, 2010 in Online marketing
The Internet: where is it going - great data & study from Pew
Pew - that provides information on the issues, attitudes and trends shaping America and the world - has released its latest reports on the direction of the Internet, entitled "Imagining the Internet".
Lots of fascinating data, stats and quotes from experts. You can see the management summary in slide form on Slideshare.
Posted by'Screen Pages' on July 14, 2010 in E-commerce statistics
Net-a-Porter profile - 10 years on
"Does the success of sites such as Net-a-porter signal the end of the high street? If websites can work quickly enough to adapt to the weather, how can traditional stores ever hope to keep up? "There'll always be a place for good shops because of the social aspects of shopping...Net-a-porter has all the same values as an amazing boutique, and with fantastic service. Every time those black boxes turn up at the door I feel special. Every time I see them I get a little kick."
Good read at the Guardian.
Posted by'Screen Pages' on July 13, 2010 in Companies
Why not to copy Amazon's approach to e-commerce @getelastic
"Amazon has for years been held up as the gold standard in ecommerce because of its rapid growth and dominance in online retail. This success has created a halo effect, where some automatically assume “if Amazon does it, it must be right.” Many have implemented Amazon’s designs and features on their online shops based on these assumptions alone. This is dangerous. And here are 10 reasons why..."
Posted by'Screen Pages' on July 09, 2010 in Companies
iPad usage: an expensive toy?
The bottom line: According to Resolve, 55% of iPad owners or would-be owners see the device as a very expensive toy, or luxury item. It’s not a necessary device to have in your daily life, although it can replace a number of other gadgets or products. Still, that functionality can largely be reproduced (albeit with a less experience, in many cases) by things that many users already own.
Posted by'Screen Pages' on July 09, 2010 in E-commerce technology
Mobile e-commerce far from perfect!
Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.
Posted by'Screen Pages' on July 06, 2010 in E-commerce technology
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