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Google Analytics: 3 important metrics which define online value
Well crafted advice from Dave Chaffey about measuring "value" as opposed to raw visitor & conversion metrics.
Posted by 'Screen Pages' on May 17, 2010 in Analytics
Google Analytics beta version Oct 2009
As you know, Screen Pages are GAACs -- Google Analytics Authorised Consultants. Last week Google hosted a four day summit at which they introduced the consultants to new features in Google Website Optimizer and Google Analytics. This post provides a very brief overview of what's coming in the next few weeks. Some of it is already live....
Posted by 'Screen Pages' on October 23, 2009 in Analytics
Checkout buttons - a $300m decision
A single form can prevent customers from purchasing products from major e-commerce sites. "The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It's a form users encounter all the time. How could they have problems with it?"...
Posted by 'Screen Pages' on January 30, 2009 in Analytics
Google Analytics help and support
As a Google Analytics Authorised Consultant, we are frequently asked for technical and implementation assistance for Google Analytics. Our own expertise is limited to the field of e-commerce and online retail websites, which have particular tracking and analytics needs and our services are limited to this domain.
However, we are pleased to provide this list of useful resources and reference tools for further assistance to the those who are lost.
Posted by 'support' on January 08, 2009 in Analytics
Google Analytics beta
We're very excited about the latest version of Google Analytics which has a number of great new tools in it for online retailers. See Google's anaytics blog for a summary.
Posted by 'Screen Pages' on November 09, 2008 in Analytics
Split test the "buy button"
We can all be amused by the concept of the "magic buy button". Enjoy the video...
Posted by 'Screen Pages' on November 04, 2008 in Analytics
Screen Pages appointed Google Analytics Authorised Consultant
Joining an elite global panel of companies accredited by Google, Screen Pages is now able to combine its in-depth understanding of e-commerce and online retail with its field experience of Google AnalyticsTM, which has quickly emerged as a tool of choice for website analytics – backed by Google’s global team of analytics experts and support personnel.
Posted by 'Screen Pages' on October 15, 2008 in Analytics
Bookings open for e-commerce analytics seminar on 3rd June
Pindar Graphics has announced details of its forthcoming E-commerce Analytics Seminar, a conference for online retailers wishing to measure and manage their online sales performance more effectively.
Posted by 'Screen Pages' on April 11, 2008 in Analytics
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Web analytics poorly understood - but strategic
Web analytics is now widespread, free and vital for success. We all know that, but most don't act on it.
Posted by 'Screen Pages' on June 11, 2007 in Analytics
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Web analytics packages can improve sales by 20%
Web Analytics is a new & fast-growing technology category which helps understand in detail where website visitors come from, what they look at and - in an e-commerce context - what they purchase. It's also very technical - requiring folk to understand "log files" and "page tagging". (See article). You know the market is real when M&A activity is happening and this week Google bought Urchin and Webtrends completed an MBO.
Screen Pages already offers a strong analytics package as part of its managed e-commerce service, but I fear it is an unsung virtue!
Posted by 'Screen Pages' on April 01, 2005 in Analytics
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