Urban Outfitters reduces catalogues, beefs up social media
Sales are up at Urban Outfitters (including the Anthropologie brand), helped by an increase of 28% in website traffic (source: Direct Magazine). But, its CEO appears to have retreated from earlier statements about catalog circulation increases - i.e. the company is dropping catalogue distribution. Instead? the CEO was more enthusiastic about social media, which he called “a great trend. The whole concept behind social media is that have given control for communications to the customer...It’s not about broadcasting a message, it’s about having a discussion or allowing customers to have discussions with other customers."
Posted by 'Screen Pages' on August 17, 2010 in Companies
Net-a-Porter profile - 10 years on
"Does the success of sites such as Net-a-porter signal the end of the high street? If websites can work quickly enough to adapt to the weather, how can traditional stores ever hope to keep up? "There'll always be a place for good shops because of the social aspects of shopping...Net-a-porter has all the same values as an amazing boutique, and with fantastic service. Every time those black boxes turn up at the door I feel special. Every time I see them I get a little kick."
Good read at the Guardian.
Posted by 'Screen Pages' on July 13, 2010 in Companies
Why not to copy Amazon's approach to e-commerce @getelastic
"Amazon has for years been held up as the gold standard in ecommerce because of its rapid growth and dominance in online retail. This success has created a halo effect, where some automatically assume “if Amazon does it, it must be right.” Many have implemented Amazon’s designs and features on their online shops based on these assumptions alone. This is dangerous. And here are 10 reasons why..." Posted by 'Screen Pages' on July 09, 2010 in Companies
Apple: 10 lessons on how Steve J & troops do it
On Wednesday, May 26, 2010, just after 2:30 p.m., the unthinkable happened: Apple became the largest company in the tech universe. Here's an engaging read on how Apple operates & follow here for the summary.
Posted by 'Screen Pages' on June 25, 2010 in Companies
Hush offer 10% off its night & lounge wear for each goal Rooney scores
Astonishing promotion from those awfully nice people @ Hush (night ware. pyjamas & loungewear) - 10% off for each goal Rooney scores in the World Cup, until England get knocked out.
Create your baskets now & keep watching! 9 goals and it's free - as you get the first 10% as a promo anyway. Posted by 'Screen Pages' on June 10, 2010 in Companies
The dotcom bubble - 10 years on
The dotcom bubble officially burst a decade ago on March 10. That was the day the technology-heavy Nasdaq Composite index peaked in New York at 5,048.62 (today it is 2,238.26). Excellent article in Sunday Times summarising some of the highs and lows...(read on for excerpts) Posted by 'Screen Pages' on March 03, 2010 in Companies
Real Flowers scoops Walpole luxury award
We're thrilled to see that our client Real Flowers has won another Walpole award - this time for best emerging luxury brand. Posted by 'Screen Pages' on November 19, 2009 in Companies
PPC and Adwords podcast with Carolina Rustica
I came across this podcast featuring an interview with Richard Sexton of CarolinaRustica.com as he discusses his company's growth from a startup bricks & mortar "upmarket" furniture retailer to a $4M /year online retailer, primarily through successful search engine marketing. His annual PPC budget is $350k (8-10% of his online sales).
It's quite informative.
The podcast is as at http://www.scottfox.com/2008/09/ppc-keyword-ads.htmlPosted by 'Screen Pages' on November 12, 2009 in Companies
New Artisan du Chocolat catalogue plugged
Nice to see L'Artisan du Chocolat's great new catalogue getting a critical plaudit from the experts!
Highlights include: "Metallic-embossed covers, thick paper stock, mouth-watering photography" and "Artisan du Chocolat clearly invested significant time, talent, and money in creating this marketing piece. And the catalogue certainly does the job of making you want to buy its products." That said, the reviewer encourages more work on the "sales close".
Posted by 'Screen Pages' on September 11, 2009 in Companies
Wallace Sacks featured in Sunday Times
From the Sunday Times:
Stephen Sacks, chief executive of Wallace Sacks, a clothing and textiles importer, agrees. His family-owned business has been trading since 1981 and enjoyed consistent growth until it was hit hard by the devaluation of sterling. By the end of last year it was obvious that if he did not take action the whole business could go under; the result was a restructuring plan that gave e-commerce a more central role and cut costs, allowing him to stabilise the company’s position.
New site coming soon....
Read the whole article. Posted by 'Screen Pages' on June 19, 2009 in Companies
Website of the week
We are very excited about Bouncy Happy People being rated "Site of the Week" by New Media Age...
Posted by 'Screen Pages' on April 17, 2009 in Companies
Zappos CEO gives 10 min interview in private
Great & opportunistic interview with the Zappos CEO, Tony Hsieh, taking about the approach & culture that took Zappos to $1bn in record time.
Posted by 'Screen Pages' on February 16, 2009 in Companies
Thorntons tipped as "winter winner"
We're delighted for Thorntons that it has been singled out as one of the "Top 5 winter winners" by Conchango, commended "for a beautifully balanced price and quality proposition supported by a trusted brand." Posted by 'Screen Pages' on November 26, 2008 in Companies
Bond vest
I just received an email from Bella di Notte promoting its "Bond Vest" - an ultra fine organza silk vest, knitted in Como, Italy, with an intricately sewn double satin edge. I was delighted at the... Posted by 'Screen Pages' on November 14, 2008 in Companies
Amazon's basket Fascinating review of the evolution of Amazon's "add to shopping cart" button by Bryan Eisenberg. Bottom line?
Posted by 'Screen Pages' on April 11, 2008 in Companies
