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100 largest online retailers sent out an average of 132 promotional messages to each subscriber
Responsys summary of email marketing stats: during the first three quarters of 2009, big web retailers sent each of their subscribers an average of 10.2 e-mails and 13.2 messages during the holiday season.
Posted by 'Screen Pages' on January 15, 2010 in Email marketing
Office Etc posts 4x sales improvements with Screen Pages email services
Office Etc, one of the office supplies and stationery brands operated by QC Supplies has appointed Screen Pages to design and execute targeted email marketing campaigns.
Posted by 'Screen Pages' on December 05, 2009 in Email marketing
Email conversions
Some tips on email marketing from Smith Harmon shows that: horizontal navigation work better, fewer links work better & HTML is preferred on navigation bars.
Posted by 'Screen Pages' on June 17, 2009 in Email marketing
Email marketing drives retail sales
http://www.internetretailing.net/news/research-shows-how-email-campaigns-drive-retail-salesReceiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon.
Posted by 'Screen Pages' on April 14, 2009 in Email marketing
Email marketing ROI
E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study, we glean from Ken Magill.
Posted by 'Screen Pages' on November 08, 2008 in Email marketing
Best day to email
We were asked what our views were on the best day to email & guessed (well, more opined based on anecdotal evidence) and said "Thursday". I nearly added "lunchtime". I was asked why and felt iffy about revealing anecdotal material.
Posted by 'Screen Pages' on November 05, 2008 in Email marketing
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