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Google Buzz: should online retailers pay attention?
Useful summary of Google Buzz and some guidance that could help retailers.
Posted by 'Screen Pages' on February 16, 2010 in Search engines
SEO and email marketing
Interesting piece about the impact of email click-throughs on SEO rankings from Get Elastic. SEOmoz estimates click through to account for 7% according to its Search Engine Ranking Factors report...
Posted by 'Screen Pages' on February 01, 2010 in Search engines
Great SEO tips for e-commerce websites
Hot off the heels of e-consultancy's Christmas thrash, we are indebted for this useful list of SEO tips for e-commerce websites.
Posted by 'Screen Pages' on December 16, 2009 in Search engines
Google searches shopping
Google has added two new options that will be of relevance to retailers: shopping searches and recent updates. See Netimperative for a summary.
Users can try the features by running a Google search and clicking “Show options” below the logo.
Posted by 'Screen Pages' on October 05, 2009 in Search engines
Google top searches for 2008
Google has revealed the most popular search terms of the year, providing an insight into some of the key trends of 2008.
Posted by 'support' on December 12, 2008 in Search engines
Retailers in search engines
72% of the Fortune 500 companies barely showed up at all in the first 100 search results on terms that those companies bid on for paid search placement.
Posted by 'Screen Pages' on November 11, 2008 in Search engines
Search engine eye-tracking
Indebted to Bryan Eisenberg for the latest eye-tracking research fom Think. The message from searchers is "top three or bust" and they're adword savvy as well...
Posted by 'Screen Pages' on November 01, 2008 in Search engines
PPC on brand names
Paying Google for clicks on your own brand name is always a painful process when you're already sitting at the top of the free "organic" search results.
Posted by 'Screen Pages' on October 30, 2008 in Search engines
SEO tips
Useful & sensible summary of the keys to success for SEO, which we endorse:
1. Create relevant, keyword-rich product and category names, titles and descriptions.
2. Add relevant, keyword-rich content to the site.
3. Populate SEO-relevant attribute fields in your product catalog.
4. Ensure proper redirects from legacy URLs.
5. Configure 404 error pages.
6. Submit Sitemaps to search engines and directories.
7. Analyze site for broken links.
8. Fix landing pages.
9. Add tags to images and video.
10. Keep abreast of major changes in the search engine market landscape.
Of the list, numbers 1-5 are incredibly important.
Posted by 'Screen Pages' on October 28, 2008 in Search engines
SEO tips for e-commerce
Courtesy of Promotion World
When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines...here's a summary:
Posted by 'Screen Pages' on October 25, 2008 in Search engines
SEO: how retailers can come top of Google
Many websites are treated as “bolt-ons” to an existing retail or mail order business: an electronic order form. They should really be treated as a fully-fledged, cost-effective, integrated channel capable of handling thirty-forty percent of total sales or your second largest store. The web can even be a low-cost, measurable channel for acquiring brand new customers. You can pay for banners and ads (pay-per-click) or you can get your site linked to by armies of organised affiliates.
This article - publised in Catalogues & E-business - explains how to win customers without paying for them.
Posted by 'Screen Pages' on August 10, 2007 in Search engines
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Ecommerce PPC tough going
Not all online retailers do well at PPC in an e-commerce context says CNN Money: "What didn't work for some online retailers during the past holiday season may come as a surprise to most [people]. Considering the strength and size of the Internet's largest search engine, Google (Charts) proved to be an extremely poor marketing tool for Ice.com and many of our retail friends."
We find that many companies generate 3-10 times PPC spend in sales.
Posted by 'Screen Pages' on January 25, 2007 in Search engines
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Google's algorithm made clear?
Google's algorithm is a mystery and fascinating debating point to most people. Far from clarifying its complexity, a recent attempt to get the bottom of it sort makes it all seem more daunting than ever!
Check out what purports to be a summary of the algorithm on SEOmoz(with a link to a patent application).
Posted by 'Screen Pages' on June 22, 2005 in Search engines
Search engine marketing & online retail
Excellent and very relevant survey by Internet Retailer from the US about the role. usage, effectiveness and costs of search engine marketing. Tellingly, one heading reads: "spending = sales".
Posted by 'Screen Pages' on March 14, 2005 in Search engines
SEO is vital for online retailing
A new technology from Eyetools reveals that a top three search result gets 100% visibility. Below the top 4/5 results, only 50% of results are actually "seen" by visitor eye movements. At the same time, the top paid for listing is only seen by 50%. If you're not in the top four paid for results, you only get 10% visibility.
Posted by 'Screen Pages' on March 10, 2005 in Search engines
Keyword arbitrage on PPC advertising
Thought-provoking article about traffic acquisition arbitrage. A dangerous game! Sooner or later, in a drive to generate profits, you have to believe that the VC-backed middleman will lose out to Amazon, Ebay & Google (not necessarily in that order).
Posted by 'Screen Pages' on March 01, 2005 in Search engines
Search engine optimisation budgets
Interview in e-consultancy.com with US online marketing guru Anne Holland: "US spent only $238.5 million on optimization this year. That's tiny considering that the average Web site gets 73% more total traffic within six months of optimization....budget more for SEO. At rock-bottom base you need $100-$500 per Web page. You may also need in-house training for your copywriters."
Posted by 'Screen Pages' on January 31, 2005 in Search engines
"Never mind SEO, we'll just use AdWords..."
mktg brainlog - Why SEO matters: Today i encountered a situation which could be the textbook example of why noone, but especially not multimillion $ companies can afford to not care about optimizing their websites for search engines.
This is a typical problem most consumers have, and they usually end up blaming the search engine - when really, it's the retailers who are at fault in most cases.
The measures required to open up your site to search engines are pretty straightforward and cost-effective. So are simple arming measures such as making sure each category and product page has a Page Title that is descriptive of what's on that page.
Posted by 'Screen Pages' on January 17, 2005 in Search engines
Search engine keywords determine online sales
Comscore has analysed online spend in the electronics sector and concluded that a generic keyword strategy is critical to success. We agree. Relevant findings include:
* 25% of all searchers went on to buy (90% offline in this category);
* 40% of purchases happened 5-12 weeks later (patience!);
* 70% of all search volume was on "generic terms" (e.g. cameras).
Posted by 'Screen Pages' on December 14, 2004 in Search engines
Googlezon and what online media will be like in 2014
We chanced upon this inspiring, scary, thought-provoking and well-produced online movie from the Museum of Media History. What happens when the skillsets of Google, Amazon, Blogger and TiVo are combined in a media context? (You get Googlezon). What becomes of Microsoft and the New York Times? You can just about see how this vision of 2014 can come about...
Spare this movie 8 minutes of your life and have a good, hard think!
Posted by 'Screen Pages' on November 24, 2004 in Search engines
Do search engine rankings matter?
Dave Chaffey summarises some very useful statistics about the effectiveness of pay-per-click advertising relative to "natural" search (the left hand side).
Basically, people click on the left hand side (i.e. not the ads): 60.8% for Yahoo! and 72.3% for Google. Also: 81.7% will start a new search if they can find it in the first 3 pages (typically 30 results). Make sure you come on the first page
Posted by 'Screen Pages' on November 08, 2004 in Search engines
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