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Why Grandpa is on Facebook
Recent research found that 27% of Americans age 50 and older use social networks. Facebook is the most popular — in fact, 23% of all survey respondents said they preferred it to sites such as MySpace, LinkedIn and Twitter. Around 47% of AARP’s respondents had heard of social networking from a family member other than their spouse, and of those, 70% were tipped off by a child or grandchild.
The overwhelming majority of these boomers are using the social web — at least to some degree — to keep in touch with family members. Almost three quarters of the survey group said they’re connected online to relatives other than children and grandchildren, 62% are connected to their children, and 36% are connected to grandchildren, as well.
Posted by 'Screen Pages' on June 15, 2010 in Social Media
Facebook bigger than Google?
In the UK - per article in Mashable - people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%.
Posted by 'Screen Pages' on June 09, 2010 in Social Media
How to reach out to bloggers as part of your online marketing
A perfectly articulated guide to communicating with & developing support from the blogging community - which can lead to excellent SEO benefits (eg link generation).
Posted by 'Screen Pages' on April 26, 2010 in Social Media
Facebook fan pages: how to make them engaging
Great summary of how brands can create a great Facebook page - something all retailers can learn from.
Posted by 'Screen Pages' on April 02, 2010 in Social Media
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