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| articles about e-commerce, online retail & internet marketing |
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| Planning a new website? |
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| Great advice for online retailers who are planning a new e-commerce website, how to deal with potential suppliers and how to evaluate the options and make the right decision. "It’s actually hard work helping would-be online retailers get what you want website-wise. OK, so you might think it is hard picking a path through the techno-marketing waffle we potential suppliers throw up, so a little bit of education might go a long way."
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| SEO - how retailers can come top of Google |
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| Coming to of Google is regarded by a black art by many retailers and something highly prized. This article explains simply the three important principles behind getting it right: indexability, relevance & popularity. "What’s the most popular application on the Web? Search engines. What’s the most popular search engine? Google, by a country mile. Plus, Google’s database is currently used by lost of other search engines such as AOL and Excite. Applying an 80:20 rule, doing well in Google is a basic minimum requirement for getting new customers online."
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| Selling online for clothing retailers |
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Originally printed in Drapers Record in Jan 2005, this article still serves as a good overview for apparel retailers to increase its online sales. "Some retailers treat their websites as bolt-ons to their existing businesses and see them as little more than an electronic order form. What they are missing is the opportunity for a website to be a fully-fledged, cost-effective, integrated sales and marketing channel.
A website should be capable of handling at least the same level of sales as a couple of stores. Retailers have a choice: websites can be advertising billboards, promoting a brand and steering the consumer towards a store, or they can attract customers, make sales and drive new opportunities. "
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