"Splash pages are so yesterday. To make an unforgettable impression on the visitor, the trend for 2010 will be oversized logos on an equally oversized header."
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1. Media ‘graze’: the growing demographic of consumers that have tuned out of traditional
2. media and instead graze on their social graph – the output of the people and brands they follow online.
3. Social TV: why social media content and TV content will merge to become one.
4. Social spam: how explosion in social spam will create new obstacles for marketers looking to engage with influencers online.
5. Goodbye status, hello check-in: the location revolution and the opportunities and threats this provides.
6. Internal communications: the hidden potential within social networks to aid internal communications.
7. Measurement and meaning: why deciphering meaning is more important than headline numbers when measuring and planning marketing strategy.
8. The customer is always on: Richard Baker on why and how brands must engage with their customers through social media channels.
9. Social search: 2010 will be the year social search really takes root.
10. In-game PR: the opportunities and threats to brands by in-game PR.`
How distant these all seem. Maybe I am way behind?
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* 64% of the retailers provided a choice of delivery times and charges in 2009, up from just 54% in 2005
* 84% provided online order tracking, allowing the customer to check the status of their delivery, compared to just 59% in 2005
* Premium services have remained proportionally static over the past five years – Saturday delivery was available on 26% of sites compared with 23% in 2005. Nominated day and time of day delivery had increased from 14% in 2005 to 15% in 2009.
* Larger retailers were much more likely to support premium services – 53% of those on the Hitwise Top 50 Shops List had a Saturday service – which suggests that the demand for such services is there.
* 39% of retailers now offer free delivery over a certain order value threshold, compared to just 24% in 2005
* 15% of the retailers offered some sort of collect from store option, up from 12% in 2007
* Standard delivery charges have crept up very slightly over the past 5 years but charges for premium services, such as nominated day delivery, appear to be decreasing
* Cut-off times are getting later – one retailer could accept orders until 11pm for next-day delivery
The prediction from Sarah's boss, Carlo:
“Delivery is a key part of (the overall service proposition) and service offerings that seemed acceptable 5 years ago are now poorly received - 'standard delivery means your order should arrive in the next 7 days subject to stock' cannot compete with 'free next day delivery for all orders placed before 6pm'. We expect to see big efforts at improvement from many retailers."
“The shift in the mindset of the consumer has produced a savvier shopper. The public is planning to do yet more search and is looking for money-off vouchers and promotions. By Christmas 2010 60% of shoppers stated that research will be crucial in their purchasing decisions, however a third of consumers will abandon sites that are not good enough quality. Retailers will need to be more intelligent than ever to target the more considered purchaser — the overall customer experience from search to purchase will be under scrutiny”.
]]>IMRG-Capgemini said customer expectations would rise in 2010 and advised retailers to focus on conversion rates through technology and tactical promotions and to harness social media opportunities.
]]>Follow Screen Pages too!
]]>Screen Pages offers integration of Peerius to its e-commerce clients and has negotiated an introductory, risk-free trial.
The new website, developed on the increasingly popular Magento platform and launched in late 2009, already enjoys a healthy conversion rate of over 5%.
The website can be visited at http://shop.kew.org.
Jonathan Marks, Head of Commercial Activities for The Royal Botanic Gardens, said: “We appointed Screen Pages because of its online retail experience and successful record. Working with Screen Pages to design and build our online store on the Magento platform gives us a very rich e-commerce capability with a lot of flexibility.”
Sarah Willcocks, director of Screen Pages, said: “We are delighted to be working with the team at Royal Botanic Gardens at Kew. We are looking forward to a close collaboration to help develop an important new source of funding for its worldwide plant research and development activities.”
Last year retailers sent out the most e-mails on Monday, Tuesday and Friday, but more retailers—27% in 2009 compared with 21% in 2008—also increased the frequency of their Sunday campaigns. 42% of retailers also increased their e-mail volume on Fridays, up from 36% in 2008.
“Sunday’s boost is likely due to retailers trying to be first in the inbox on Monday, while Friday’s increase is likely due to increased messaging around in-store weekend sales, which is an indicator that more retailers are recognizing the power of email to drive store traffic,” Responsys said.
]]>Sales conversions for December were 5.8% overall wth 5 companies boasting double digit conversion rates. Average order value clocked in at £60.
]]>Online sales at Marks & Spencer grew 32% in the 13 weeks to 26th December.
Source: Netimperative
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We particularly like the snowmen enjoying the facilities in the sunshine.
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