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Screen Pages releases e-commerce analytic benchmarks for first six months of 2010
Screen Pages has released e-commerce benchmark data regarding visitor sources and behaviour, conversions for retail e-commerce websites, for the period January-June 2010.
The businesses indexed are limited to niche brands, generally selling online, via catalogues and stores, whose online sales range between £50k & £10m per annum and average order values average £71. The e-commerce platforms ran on either Microsoft Commerce Server or Magento.
The main findings are:
• Conversion rates ranged from 1.3% to 4.7% in the quarter with an average of 2.6%
• Search is the biggest source of traffic (54%), followed by direct URL entry (18%) and email (13%)
• Email represents the best & most cost-effective converter at 3.6%
• Onsite search remains a small factor (used by only 7%)
• Revenue per visit averages just under £2, ranging from £1.20 to £3.05 per visit
• Returning visitors convert nearly twice as well as new visitors at 3.71%
• Time on site averaged over 4 minutes, with 8 pages viewed and average bounce rates 28%.
Screen Pages offices in the snow
Snowy conditions make the Wisley location of our offices particularly attractive to the eye.
We particularly like the snowmen enjoying the facilities in the sunshine.
Magento partnership announced by Screen Pages with Varien
Screen Pages, the e-commerce services agency, has entered into a partnership with Varien to market, implement and support the fast-growing open source Magento e-commerce platform in the UK.
Screen Pages has been appointed a Community Partner with Varien for the Magento platform.
Ness launches new online fashion shop
Ness Clothing, fashion & lifestyle brand, has appointed Screen Pages to design and run its new online shop to drive sales of its womenswear which combine modern designs and colours with traditional Scottish fabrics.
To see all Screen Pages news stories, please click here.
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