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Digital marketing trends for 2010: I am missing something
It appears a culture of crisis has become ingrained on the back of the explosion in social media - one of ten trends highlghted in a recent report.
Posted by 'Screen Pages'
on February 03, 2010 in Online marketing
Web Design Trends for 2010
A summary of web design trends for 2010. Top three are, oversized logos & headers, sketch/hand-drawn illustration and Slab typefaces...
Posted by 'Designer'
on February 03, 2010 in Website design
SEO and email marketing
Interesting piece about the impact of email click-throughs on SEO rankings from Get Elastic. SEOmoz estimates click through to account for 7% according to its Search Engine Ranking Factors report...
Posted by 'Screen Pages'
on February 01, 2010 in Search engines
Online shopping delivery statistics from @sarah_clelland
Am indedbted to Snow Patrol (@sarah_clelland) for these stats I wanted to share re. delivery for online stores. Read on...
Posted by 'Screen Pages'
on January 29, 2010 in E-commerce statistics
Online retail sales will hit £1.26 billion during Xmas 2010 shopping season
The Logan Tod 2010 Index showed the largest growth is in the ‘adopters’ age group, 45+, who are becoming increasingly comfortable shopping online. These shoppers are more focused on convenience, with the primary reasons given for shopping online being prices, store opening times, home delivery and avoiding crowds. More than 70% of this demographic researched online before purchasing.
Posted by 'Screen Pages'
on January 28, 2010 in Online retailing
Online fashion e-commerce sales up 18% in December
Online fashion retailers celebrated a sparkling Christmas, with shoppers spending more than £500m on clothing, accessories and footwear in December, an 18% hike on last year.
Posted by 'Screen Pages'
on January 22, 2010 in E-commerce statistics
Bill Gates on Twitter
Bill Gates has joined up Twitter. Need we say more?
Follow Screen Pages too!
Posted by 'Screen Pages'
on January 20, 2010 in Online marketing
Recommendation engine increases Republic’s average order value by 22%
Peerius has released a case study highlighting compelling results for Republic. “We’ve found that customers that view recommended products spend nearly 22% more on average than those that don’t and spend 65% longer on site,” Republic’s ecommerce manager said. “What’s really encouraging is that the positive effects seem particularly acute on first-time visitors.”
Screen Pages offers integration of Peerius to its e-commerce clients and has negotiated an introductory, risk-free trial.
Posted by 'Screen Pages'
on January 20, 2010 in E-commerce technology
A/B testing on Amazon & Microsoft etc
Fascinating talk (in video) form about A/B testing principles, approaches and caveats.
Posted by 'Screen Pages'
on January 20, 2010 in E-commerce technology
Kew Gardens appoints Screen Pages to design & build its e-commerce website
Royal Botanic Gardens, Kew, the world famous scientific organisation, has appointed to Screen Pages to design, build and host its online store on the Magento e-commerce platform.
Posted by 'Screen Pages'
on January 19, 2010 in Screen Pages news
Conversion ratio metrics can lie
"I want my best customers to visit my website every single day. I don't care if they convert or not, so long as on an annual basis, retention rates increase, orders per buyer increases, items per order increases, and price per item purchased increases." Interesting analysis from Kevin Hillstrom - addressed to catalogue CEOs - which explodes the myths of conversion ratios.
Posted by 'Screen Pages'
on January 19, 2010 in E-commerce statistics
100 largest online retailers sent out an average of 132 promotional messages to each subscriber
Responsys summary of email marketing stats: during the first three quarters of 2009, big web retailers sent each of their subscribers an average of 10.2 e-mails and 13.2 messages during the holiday season.
Posted by 'Screen Pages'
on January 15, 2010 in Email marketing
Xmas e-commerce conversions at 5.8%
We have analysed Christmas trading across 40+ shopping websites where we have year-to-year statistics.
Posted by 'Screen Pages'
on January 11, 2010 in E-commerce statistics
Online retail stats for Xmas 2009
Online retailers put up an aggressive fight against the recession over the Christmas period.
Posted by 'Screen Pages'
on January 08, 2010 in E-commerce statistics
Screen Pages' offices in the snow
Snowy conditions make the Wisley location of our offices particularly attractive to the eye.
We particularly like the snowmen enjoying the facilities in the sunshine.
Posted by 'Screen Pages'
on January 07, 2010 in Screen Pages news
Product reviews on Magento
We received some great feedback from Wallace Sacks about the reviews module in Magento.
Posted by 'Screen Pages'
on January 07, 2010 in E-commerce technology
E-commerce trend alert: neuromarketing
This is not an April fool alert: The New York times is covering how savvy internet retailers are beginning to use brain-science studies to help determine the elements of your online experience (the colors, location of objects, order of prices on the screen) to influence your feelings about their products, what you will buy, and even how much you’ll spend...
Posted by 'Screen Pages'
on December 23, 2009 in E-commerce technology
Top 10 blog posts from Screen Pages in 2009
The top news stories on the Screen Pages news site - mostly blog entries and news stories - for 2009 have been compiled. The launch of the Ness clothing website was the most read story, closely followed by Stephen Sacks' updated rules of Monopoly.
Posted by 'Screen Pages'
on December 22, 2009 in Online retailing
Mobile commerce the way forward?
The UK retail sector considers m-Commerce to be the future of the industry but concerns over technology, cost and consumer reactions may hamper full implementation of m-Commerce strategies.
Posted by 'Screen Pages'
on December 17, 2009 in E-commerce technology
Great SEO tips for e-commerce websites
Hot off the heels of e-consultancy's Christmas thrash, we are indebted for this useful list of SEO tips for e-commerce websites.
Posted by 'Screen Pages'
on December 16, 2009 in Search engines
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