Wallace Sacks featured in Sunday Times From the Sunday Times:
Stephen Sacks, chief executive of Wallace Sacks, a clothing and textiles importer, agrees. His family-owned business has been trading since 1981 and enjoyed consistent growth until it was hit hard by the devaluation of sterling. By the end of last year it was obvious that if he did not take action the whole business could go under; the result was a restructuring plan that gave e-commerce a more central role and cut costs, allowing him to stabilise the company’s position.
New site coming soon....
Read the whole article.
Posted by 'Screen Pages'
on June 19, 2009 in Companies
Online shoppers value reputation above price The reputation of a retailer is what online shoppers value most when buying online, according to findings from user experience consultancy, Webcredible. Almost one third (28 per cent) of online shoppers are most likely to be persuaded by the reputation of the retailer, showing that security is still a major concern when it comes to online shopping. In addition, respondents feel that reputable retailers will offer better customer care and returns policies.
Posted by 'Screen Pages'
on June 18, 2009 in Online retailing
Email conversions Some tips on email marketing from Smith Harmon shows that: horizontal navigation work better, fewer links work better & HTML is preferred on navigation bars.
Posted by 'Screen Pages'
on June 17, 2009 in Email marketing
Magento partnership announced by Screen Pages with Varien Screen Pages, the e-commerce services agency, has entered into a partnership with Varien to market, implement and support the fast-growing open source Magento e-commerce platform in the UK.
Screen Pages has been appointed a Community Partner with Varien for the Magento platform.
Posted by 'Screen Pages'
on June 10, 2009 in Screen Pages news
E-commerce client management Amused by this insightful & amusing video about how some clients deal with their suppliers/agencies. Of oourse, none of Screen Pages' clients exhibit these characteristics.
Posted by 'Screen Pages'
on June 10, 2009 in Best practice
Ness launches new online fashion shop Ness Clothing, fashion & lifestyle brand, has appointed Screen Pages to design and run its new online shop to drive sales of its womenswear which combine modern designs and colours with traditional Scottish fabrics.
Posted by 'Screen Pages'
on June 05, 2009 in Screen Pages news
E-commerce usability testing - online from $29 Tim Leighton-Boyce brought this great little online service to our attention - it's a pay-as-you-go usability test service where testers are given specific tasks, such as "buy a red dress" or "find a gift for you mother" and the results & commentary are recorded...
Posted by 'Screen Pages'
on June 03, 2009 in E-commerce technology
Online retailers shift e-commerce spend Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers. 30% expect to cut their spending on Web operations for the year, while 24% would increase it and 46% would spend as planned.
Posted by 'Screen Pages'
on May 05, 2009 in Online retailing
Reviews improve SEO performance Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results.
Posted by 'Screen Pages'
on April 24, 2009 in E-commerce technology
Twitter in retail We meant to blog a Retail Week article about how retailers use Twitter a while back. The site now receives more visits from UK internet users than almost all of the newspapers that are online in the UK and teh artcile profiles ASOS, Carphone Warehouse and mydeco's usage of Twitter.
Posted by 'Screen Pages'
on April 24, 2009 in Online marketing
Website of the week We are very excited about Bouncy Happy People being rated "Site of the Week" by New Media Age...
Posted by 'Screen Pages'
on April 17, 2009 in Companies
Promotional codes According to Steve Wind-Mozley, head of online @ Game, the best way of seeding promotional & discount codes online is a) via affiliates (if you are happy to to pay commission and network fees above the cost of the promotion codes and b) via a nice plump email send which should do the trick along with placing it on some money saving sites.
The best place to seed promotion codes though is with your current customers - they already get your proposition and chances are they will know other people who will too.
Posted by 'Screen Pages'
on March 30, 2009 in Online marketing
SEO tips for retailers Great summary on e-consultancy of 50 meaningful SEO activities for retailers to embrace. I am pleased & quietly relieved to say that Screen Pages provides the majority and offers clients the rest as options (eg weblogs).
Posted by 'Screen Pages'
on March 27, 2009 in Online marketing
Bluhalo's web design tips for 2009 The eagerly awaited web design tips list for 2009 from leading digital agency Bluhalo arrived in our inboxes this morning.
And here's the management summary...
Posted by 'Screen Pages'
on March 25, 2009 in Online marketing
