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How well does your Email Marketing Peform?
An interesting article on Email Marketing performance covering 'Deeper Perspective in Benchmarks', 'International Comparison' & 'Benchmarks Beyond Average'...
Posted by 'Screen Pages'
on March 15, 2010 in Email marketing
Ecommerce websites use Facebook and Twitter for social media
Ecommerce sites tend to use Facebook and Twitter above other social media sites in their digital marketing campaigns.
This is according to an artcile by Blu Halo, which shows that 78 % of the US online retailers it polled use Facebook, while 75.6% utilise Twitter for social media marketing purposes.
About 11% of respondents revealed that they do not make use of any social media sites at all.
Nearly seven in ten retailers said they intend to up their social media online marketing activity in the future, with 26.8% to keep their campaigns the same.
When asked how social media had helped their businesses, over half said it had had a beneficial effect.
Posted by 'Screen Pages'
on March 12, 2010 in Online marketing
Online retail versus traditional retail: eBags founder speaks
Interesting article on e-consultancy with eBags founder Peter Cobb. Extremely valid points re. email segmentation, promotional activity & recent shifts in online patterns.
Posted by 'Screen Pages'
on March 10, 2010 in Companies
How online retailers can use social media: 5 easy ways
Straightforward blog post from James Gurd about how e-commerce websites can maximise (without too much effort) their return from social media activity.
Posted by 'Screen Pages'
on March 03, 2010 in Online marketing
The dotcom bubble - 10 years on
The dotcom bubble officially burst a decade ago on March 10. That was the day the technology-heavy Nasdaq Composite index peaked in New York at 5,048.62 (today it is 2,238.26). Excellent article in Sunday Times summarising some of the highs and lows...(read on for excerpts)
Posted by 'Screen Pages'
on March 03, 2010 in Companies
Poor ecommerce sites cause "web stress"
New research shows that "web stress" can kick in on slow websites and is heightened by poor search and checkout. Result = abandonment.
Read on...
Posted by 'Screen Pages'
on February 26, 2010 in E-commerce technology
Video in e-commerce: video only has 5% adoption - but that could change
We've been speaking to Treepodia about videos and are pleased to offer this exciting technology to Screen Pages' clients.
Even though the technology is easy now (witness the success of online TV and Youtubee etc), very few retailers deploy video on their websites. Some of the largest (or most innovative) use catwalk videos (such as ASOS), but on average the adoption rate is less than 5%.
Posted by 'Screen Pages'
on February 26, 2010 in E-commerce technology
28 reasons why website management is brutal from @econsultancy
We loved the e-consulatancy piece on why it can all be such hard work for clients and agencies alike - with 28 reasons. Some of it sort of rings a bell.
Posted by 'Screen Pages'
on February 23, 2010 in Best practice
MDC Music & Movies appoints Screen Pages to build e-commerce sales
MDC Music and Movies, the leading independent retailer of music, has appointed Screen Pages to design, build and host its online store on the Magento e-commerce platform.
Posted by 'Screen Pages'
on February 23, 2010 in Screen Pages news
E-commerce & IT in fashion retail: e-commerce spend 6% or so
We read an interesting report by Prologic in association with Martec recently, analysing spend on IT and e-commerce in the fashion sector, dated October 2009. Prologic supplies ERP systems to fahion retailers.The report is based on 40 companies with a combined share of 18% of the fashion industry. On average, IT spend is 2.3% of sales. E-commerce sales are averaging 6.3%, but the range is wide. 28% of those interviewed felt this was sensitive information - one wonders why when successful & enlightened retailers like John Lewis publish this data regularly.
Posted by 'Screen Pages'
on February 22, 2010 in E-commerce statistics
E-commerce best practice: Imagery outperforms reviews
Adobe releases research showing that the user experience features wheich are most effective include:
* Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36%)
* Visual filtering and advanced search on product features including size, color, and price (33%)
* User comments and reviews (32%)
* Search landing pages (32%)
* Product comparisons (28%)
* Zoom (28%)
Well they would say that, wouldn't they?
Posted by 'Screen Pages'
on February 16, 2010 in E-commerce technology
Google Buzz: should online retailers pay attention?
Useful summary of Google Buzz and some guidance that could help retailers.
Posted by 'Screen Pages'
on February 16, 2010 in Search engines
Retailers and Facebook
Interesting stats about online retailers and their Facebook fan pages from MediaPost. And we quote:
"Among online shoppers who engage in social media, more than 80% are using Facebook. YouTube comes in second at 31%, followed by MySpace with 22%, Twitter with 16%, and LinkedIn at 12%. Yet 25% of the top 100 online retailers have no formal presence on Facebook, Ertell says, and another 25% have fewer than 10,000 fans. The study found that 49% of those who follow companies through social media want to hear about deals, and 45% want to see products. Only 5% use social media primarily for customer support.
69% of online shoppers who are social media users, 56% have chosen to "friend," "follow" or "subscribe to" at least one store. But they are selective, and 61% of this group is connected to fewer than five companies. Another 21% is made up of more serious shoppers who follow between 6 and 10 stores, while just 18% is hardcore enough to have friended more than 10."
Posted by 'Screen Pages'
on February 10, 2010 in Online marketing
Magento powers $25m Tool King website
"Magento is a solid platform that is flexible enough for our needs, but strong enough to compete with much more expensive e-commerce solutions.” Read the report in Internet Retailer.
See http://www.toolking.com
Posted by 'Screen Pages'
on February 10, 2010 in E-commerce technology
Digital marketing trends for 2010: I am missing something
It appears a culture of crisis has become ingrained on the back of the explosion in social media - one of ten trends highlghted in a recent report.
Posted by 'Screen Pages'
on February 03, 2010 in Online marketing
Web Design Trends for 2010
A summary of web design trends for 2010. Top three are, oversized logos & headers, sketch/hand-drawn illustration and Slab typefaces...
Posted by 'Designer'
on February 03, 2010 in Website design
SEO and email marketing
Interesting piece about the impact of email click-throughs on SEO rankings from Get Elastic. SEOmoz estimates click through to account for 7% according to its Search Engine Ranking Factors report...
Posted by 'Screen Pages'
on February 01, 2010 in Search engines
Online shopping delivery statistics from @sarah_clelland
Am indedbted to Snow Patrol (@sarah_clelland) for these stats I wanted to share re. delivery for online stores. Read on...
Posted by 'Screen Pages'
on January 29, 2010 in E-commerce statistics
Online retail sales will hit £1.26 billion during Xmas 2010 shopping season
The Logan Tod 2010 Index showed the largest growth is in the ‘adopters’ age group, 45+, who are becoming increasingly comfortable shopping online. These shoppers are more focused on convenience, with the primary reasons given for shopping online being prices, store opening times, home delivery and avoiding crowds. More than 70% of this demographic researched online before purchasing.
Posted by 'Screen Pages'
on January 28, 2010 in Online retailing
Online fashion e-commerce sales up 18% in December
Online fashion retailers celebrated a sparkling Christmas, with shoppers spending more than £500m on clothing, accessories and footwear in December, an 18% hike on last year.
Posted by 'Screen Pages'
on January 22, 2010 in E-commerce statistics
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