Make it easy to navigate and search

Screen Pages offers its clients complete freedom in search, navigation and product layout. Menus, searches and other navigation tools can be tailored to any catalogue, product range and style.

Simple tools are also provided for managing product information which puts your range across in the best possible light: categorisation, name and description, customer testimonials, images (of all sizes and with special effects), pricing and discounts, cross-sells/linked products and keywords.

Track your customers and remember them

Screen Pages builds customer database-driven websites. Underlying everything is a sophisticated database populated with customer profile and activity information which provides the basis for powerful marketing, sales, service and analytical programmes.

This process begins with “registration” and the capture of email addresses and important demographic or profile information (perhaps with some kind of incentive). Once registered, a customer’s activities are tracked and reported to create a “profile” which can be used in campaigns, site content and reporting.

It also speeds up repeat purchases: delivery and account information is stored (and can be edited by the customer) reducing the number of clicks for follow-on purchases.

Use your site to promote and sell

Screen Pages provides important campaigning tools to increase sales, enhance order values and boost conversion ratios.

First, Screen Pages has unparalleled expertise in making sure your catalogue products and services perform well in the search engines: we’ll pretty much guarantee that they will all be listed automatically. Plus, we can devise search engine optimisation strategies to boost your site’s overall relevance and popularity – meaning more visitors when your product categories and “keywords” are entered.

Sites should take every opportunity to sell your range: deploy featured products, what’s new, sales, special offers, cross-sells and up-sells and best-seller lists.

Popular amongst the sales and marketing techniques is cross-selling: products can be linked to encourage additional purchases (“you might also like”). These can also be predicted automatically (“customers who bought this also bought”) or in best seller lists.

Other approaches include targeted campaigns based upon customer profiles: ads, discounts and emails. Content and product, as well as the promotions behind them, can be targeted at different customers based upon their profiles, offering a truly personalised online shopping experience. For example, discounts – based on powerful business rules (buy one, get this free; get 10% off; spend x, get £y off etc) – can be set-up and targeted at different customers and applied automatically.

Each page is a mixture of product information from your catalogue, specific content triggered by cross-sells and other campaigns, as well as text and images under client control.

Run campaigns and promotions

Screen Commerce allows clients to create a wide range of promotions and offers. These can be in conjunction with catalogues (media and offer codes), off-the-page advertising, affiliate programs or pay-per-click advertising. All visitor sources are stored and can be tracked against sales.

Email marketing is now recognised as one of the most effective channels of communication with your customers: Screen Pages can design, manage lists, broadcast and track email campaigns featuring your sales, latest products or news.

Provide real service online

Using the website as a self-service tool can increase customer satisfaction and reduce your costs. Screen Pages’ sites include a wide range of account and customer service features. These begin with storage of address, delivery and payment options, but can be extended to include saved baskets, order histories and wish-lists.

When integrated with an order processing or fulfilment system, this can be extended to provide order tracking which can save an organisation tens of thousands of pounds in handling customer shipment queries.

Make sure your customers can request catalogues online.

Keep the site fresh and up-to-date

Gone are the days when expensive technicians were required to update your products, image and site content. Screen Pages websites are delivered with an easy-to-use browser-based administration system for secure use by client marketing and administrative staff, called Business Desk. Business Desk enables the management of:

• Catalogues and navigation
• Category and product info (description, images, pricing, cross-sells, inventory)
• Content (static menus, text and images)
• Campaigns (ads, discounts, emails)
• Customer profile information

Manage what you measure

Screen Pages provides an unparalleled range of analysis and management information reports. The reports provide tools to review all aspects of a website’s visitor and sales activity by combining traditional site statistics (visitors, affiliates, search engines and keywords used), together with catalogue browsing, sales funnel, promotion, site search and product sales data.

Reports are generated using Microsoft Excel Pivot Tables, which enable drill-down (e.g. by date or product categories), graphing, filtering (e.g. by offer code or customer profile), sorting (e.g. by value), breakdown by views, basket and orders, sales analysis by %, units and value, with exports to Excel for further analysis.