Fascinating talk (in video) form about A/B testing principles, approaches and caveats.
“I want my best customers to visit my website every single day. I don’t care if they convert or not, so long as on an annual basis, retention rates increase, orders per buyer increases, items per order increases, and price per item purchased increases.” Interesting analysis from Kevin Hillstrom – addressed to catalogue CEOs – which explodes the myths of conversion ratios.
Snowy conditions make the Wisley location of our offices particularly attractive to the eye.
We particularly like the snowmen enjoying the facilities in the sunshine.