Web Analytics is a new & fast-growing technology category which helps understand in detail where website visitors come from, what they look at and – in an e-commerce context – what they purchase. It’s also very technical – requiring folk to understand “log files” and “page tagging”. (See article). You know the market is real when M&A activity is happening and this week Google bought Urchin and Webtrends completed an MBO.
Screen Pages already offers a strong analytics package as part of its managed e-commerce service, but I fear it is an unsung virtue!

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