Here’s the full video of Screen Pages’ lead developer Tadhg Bowe’s talk about how to migrate your data from Magento 1 to Magento 2, delivered in November in Manchester.
On the 12th of November Tadhg Bowe gave a talk at the very popular Mage Titans developer conference in Manchester. The talk was titled “Migrate Data from Magento 1 to Magento 2”. Screen Pages has recently been involved with a live migration from M1 to M2.
Tadhg’s talk focused on the issues around data migration. It started with explaining what the Magento data migration tool actually is and how Screen Pages has invested its own time to test it (with a clean set of test data). The talk then continued with how best to plan for data migration, what are the main steps involved, and how to install and run it.
Tadhg then took a look at what happened when we tested the migration tool with some real live data, what issues we encountered and how we resolved them. Sometimes a proposed plan doesn’t always quite work out. Data can be tricky. The talk concluded with how a successful data migration was implemented for our client.
Would you like to find out more about Data Migration?
We recently met the team from Klevu, a sophisticated search technology company.
Klevu is an NLP-based (natural language processing), self-learning e-commerce site search solution, designed for enterprise-level and mid-level online retailers. Founded in 2013, Klevu is used by over 3,000 merchants, from all over the world. Klevu’s primary objective is to enable online stores of all types and sizes to have the most advanced and powerful, yet affordable search solution.
The majority of Klevu’s clients are using the Magento platform and they have an existing integration with both Magento 1 and Magento 2. Some of Klevu’s clients include Agent Provocateur, Oneills.com, Jack Daniels, Yamaha and Zimmermann.
Some of Klevu’s core features include:
Natural language processing – Klevu’s natural language processing capabilities represents one of their core benefits over their competitors, as they go deeper into understanding the query and the intent behind it. An example of this could be a user searching for “floral drapes” when a product is listed as “curtains with flowers”, Klevu would understand the similarity in the query and serve the correct products.
Automatic catalog enrichment – Another key feature of Klevu is around how they enrich the product catalog to add further context. Klevu take as much data around the product as possible and then add synonyms and additional adjectives and similar terms in order to match far more queries. This is one of the key features for stores with larger product catalogs and is a big part of how they handle synonyms and errors / mistakes.
Content search – Klevu also allows merchants to serve and promote content as part of the search function, allowing for queries like “delivery information” or “terms and conditions”, as well as enabling users to serve things like buying guides for more generic queries.
Self-learning capabilities – Another very important feature for users is Klevu’s ability to self-learn – meaning results are automatically optimised based on how users are engaging with results and purchasing behaviour.
Advanced merchandising and boosting – Klevu gives merchants far more control over which products, attributes and categories are being promoted for different queries, by providing boosting rules. Users can simply add different weighting scores against each product, category or attribute in order to boost their visibility.
Instant search layout – Klevu’s instant search box helps to improve the user journey and speed up the product discovery process, as can be seen below. When a user starts inputting a query, results are served via the instant search box far quicker than if they were to go to through to the results pages.
Fully customisable layout – The layout of the instant search box and the results page is completely flexible and the CSS can also be edited from the Klevu admin interface.
Advanced reporting suite – Klevu provide comprehensive reporting around your search function – including detail on the keywords being used, the location of searchers, the keywords driving sales and common errors that could be optimised.
This Works was created in 2003 by former Beauty Director of Vogue UK and International journalist, Kathy Phillips, as an antidote to modern life, its impact on skin and wellbeing. As both yoga teacher and beauty expert, Kathy understood the link between lifestyle and skin health, creating intelligent, targeted solutions that optimise skin performance 24 hours a day, based on the body clock.
Screen Pages has been managing This Works’ online shop since 2012. E-commerce revenues have more than doubled over that period.
The re-designed website’s main characteristics, developed in Magento, include:
- A full responsive re-design and re-arrangement of the entire site catalogue & content structure whilst keeping the branding of the site consistent with the previous non-responsive site
- Addition of subscription-based purchasing for products
- Upgrade to the latest version of Magento
- Creation of AJAX add to basket and category page loading functionality
- Integration with a new back office system – Netsuite – concurrently with the re-design
- Integration of Elastic search for categories, products and content pages
- Addition of user generated social content tools within the site
“We have worked with Screen Pages since 2012 and earlier this year Screen Pages were tasked with delivering a significant set of upgrades to our Magento site. The chief rationale behind this project was to create the foundations on which we can continue to scale as a business. The Screen Pages team worked diligently to help us meet our very strict deadlines, whilst maintaining quality of delivery. We are encouraged by the early results of the upgrade”
– Joe Fletcher, E-commerce Director at This Works
“It’s been a great pleasure working with the team at This Works over the years and to watch its business thrive and expand.”
– Sarah Wilcocks, Screen Pages Director