Historical Royal Palaces Press Release

Historical Royal Palaces Press Release

Screen Pages launches new mCommerce site for Historic Royal Palaces on Magento 2

Historic Royal Palaces (HRP) has been working with Screen Pages since 2010. After nearly a decade of working together, during which time Screen Pages designed and built a number of sites for HRP, they appointed Screen Pages to deliver a new, mobile-friendly website on Magento 2. The site launched in July 2019.

Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle and Gardens. Their aim is to help everyone explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

The site can be visited at www.historicroyalpalaces.com

The primary goal on this build was to move away from Magento version 1, which Adobe announced would no longer be supported beyond June 2020. In addition, moving to Magento 2 would allow the charity to benefit from the additional eCommerce features available in the current platform such as:-


  • Improved security for customers transacting online
  • Improved performance for faster page load times
  • Improved website management and merchandising tools for HRP
  • Improved navigation and search with Klevu
  • A new and improved checkout with multiple payment options including PayPal in context checkout which streamlines the purchasing process for mobile users
  • Integration with a new back office system (ITIM)

“Screen Pages’ Management and Technical Teams have been a pleasure to work with and we are looking forward to the exciting opportunities offered by our new Magento 2 website.”

Gina George, Retail and Catering Director at Historic Royal Palaces

Sarah Willcocks, CEO and Owner of Screen Pages said, ” We are delighted and proud to be working with Historic Royal Palaces and look forward to working in partnership with them to improve and grow their online business.”

Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.

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TFN Fashion Summit 2019

TFN Fashion Summit 2019

Fashion Summit 2019 by TFN

Posted by Screen Pages on 17/07/2019

A one-day CPD and business development event bringing together the UK’s leading eCommerce experts, fashion industry suppliers, retailers and brands to share best practice, knowledge and innovation. The event will feature keynote speeches, plenary case studies, panel discussions, workshops and plenty of networking opportunities.

– TFN website


Last week, on Tuesday July 9th, The Fashion Network hosted their annual Fashion Summit in the centre of Manchester. Screen Pages was one of many exhibitors, including dotdigital, Bidnamic and Social Chain.


Screen Pages’ CEO, Sarah Willcocks, also gave a compelling talk on the Latest UX Trends in the Multi-Channel Retail Environment. Overall, the agenda was packed with content that would be of value to anyone in the fashion retail – eCommerce space, including:



  • Choosing the Right eCommerce Platform! 

  • Returns, are a Pain in the Profits!

  • Staying Sustainable in an eCommerce World


See full agenda here.

When we weren’t manning the Screen Pages stand, we were listening intently to the wisdom that was being shared from experts in their fields. So many interesting ideas were discussed that it’s hard to summarise it all in a short blog post; however, there were key takeaways that are worth pointing out:


1.  The idea of Search Listening (not Social Listening) and the power of harnessing all the data we input into our best friend and greatest confidant… Google Search. If we stop to think of the amount of searches we begin on google on a daily basis, from serious to anecdotal (to downright personal), we can perhaps begin to imagine the amount of data Google has on it’s billions of users. “Google searches are the most important dataset ever collected on the human psyche” said one of the slides, quoting Seth Stephens-Davidowitz. With search listening, the ability to use this information to better address customer’s needs is becoming easier and more efficient. Stefan Hull, MD of Propellernet, demonstrated that by cleverly using determiners, triggers, spaces and other techniques where necessary, a company could track changes in audience sentiment, on seasonal trends and even see how the searchers identify themselves.


“Google searches are the most important dataset ever collected on the human psyche”


2. Don’t Build a Brand, Build a Personality was one of the most striking presentations, as Director of Social & Creative at Social Chain, Hannah Anderson, shared her insights on how to get better results from your marketing by using a human-first approach. Through various examples of tapping-in to consumer’s pain points and addressing them in creative ways, she demonstrated how she and her team have become one of the most sought-after global social media marketing agencies through this focus on personality over brand.


3. There was an interesting Q&A session between Emma Campbell, Founder of What Emma Did, and Jenna Meek, Founder of The Gypsy Shrine, about how the latter grew her business from a £3,000 investment to the giant that it is today. The power of social media, and Instagram in particular, really stood out as Jenna spoke of how she started finding collaborators, influencers and ambassadors for her brand on the platform. 

All in all, the event was definitely worth attending, not only for the plethora of information shared but also as an opportunity to meet some of the experts in this great sector of eCommerce. Screen Pages is eagerly looking forward to next year’s Fashion Summit!


View some photos from the event below:

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Adyen: How 3D Secure 2.0 can benefit your website

Adyen: How 3D Secure 2.0 can benefit your website

How 3D Secure 2.0 can benefit your website

Posted by Screen Pages and Adyen on 03/07/2019

In this blog post, we’ll explain how 3D Secure 2.0 can help you make better risk decisions, create online experiences customers will love, and increase conversions.

Poor security negatively impacts your business and customers, so keeping customers secure when they’re paying online is a must. With many new ways to pay and new regulations coming to light such as PSD2, it’s time to get to know customer authentication beyond the regulatory standards.

So, let’s cut through the noise on 3D Secure 2.0 (3DS 2.0) and explore the opportunities it can create.

3DS 2.0 is a new standard introduced by EMVCo and the major credit card schemes. It brings a new approach to authentication through a wider range of data, biometric authentication and an improved online experience. This new protocol addresses many of 3DS1.0’s issues, while bringing benefits across a wider set of use cases for businesses all over the world.

Increasing authorisation rates with data sharing

3DS 2.0 is much more than a redirect. The combination of certified SDKs in the checkout flow, paired with data sharing APIs, means that 3DS 2.0 can be used as a tool to share rich data between businesses and banks. Over 100 potential data points are shared with issuing banks, meaning that the information you and card issuers know about your mutual customers can be used to make better risk decisions. The more information you have to support authentication cases, the higher the chances of authorisations.


With 3DS 2.0 it is possible to share data between banks and merchants silently in the background. Authorisation rates can be increased with no perceivable change to the checkout flow by customers. Adyen’s Dynamic 3DS service will help businesses decide when to send additional data to banks, automatically targeting transactions that are likely to see an uplift if data is shared.


This is interesting for businesses that don’t need to use 3DS 2.0 for fraud prevention. A business which has low fraud rates, but wants to achieve the authorisation uplift benefits of 3DS 2.0 can implement data sharing. This is without changing the seamless checkout flow their customers currently enjoy.

Superior authentication experiences for customers

In many cases device information is enough to authenticate without an extra step for the customer. However, some transactions that have higher risk or regulations such as PSD2 require active approval. Adyen’s 3D Secure SDKs help you build these flows and there are three primary types to consider:

Passive – The SDK and servers exchange all necessary information in the background. The customer sees nothing. 

Two-Factor – The user is asked to provide a two-factor authentication code sent via email or SMS. 

Biometric – An app-switch to an issuing-bank app is facilitated by the SDK. The user can use their fingerprint or face in the issuing bank app.

By offering more authentication flows, customers will be able to choose their authentication method of choice. And this means increasing security while reducing drop-off rates seen in older solutions that were based on static passwords. What’s more, Adyen’s 3DS 2.0 SDK will help you easily build these authentication flows natively into your apps and websites. The different authentication flows with 3DS 2.0 offer more flexibility so banks can continue to innovate in the future, continuing to make authentication simple and more secure. This is good news for businesses who are more vulnerable to fraud, and who already use 3D Secure. It’s also a plus for businesses operating in regions that are introducing authentication requirements, an example of this being PSD2 in Europe.

Strong Customer Authentication with 3DS 2.0

Managed compliance with Dynamic 3D Secure

We’re the first to admit that the EU PSD2/SCA regulatory frameworks can be confusing, and global enterprise businesses will be looking for solutions to identify which transactions require authentication and which don’t.

3D Secure 2.0 is the main way that businesses can prepare for PSD2. Most regions that already have authentication mandates are expected to adopt the protocol quickly.


In addition, businesses will need tools to know where and when authentication is required, where it isn’t required but can increase authorisation rates, or where it isn’t required and may harm performance if used.


Adyen’s Dynamic 3D Secure solution can play a key role in managing PSD2 compliance on your behalf. They will take care of triggering the PSD2 and SCA exceptions when applicable so you can focus on your core business. These compliance rules will work in tandem with other Dynamic 3DS rules targeting fraud-prevention and performance optimisation to ensure that you are always using 3DS when it makes sense and avoiding it when it doesn’t. Below is the flow:

Prepare for Strong Customer Authentication with 3DS 2.0

The biggest driver for business and issuing banks to implement 3DS 2.0 is the upcoming enforcement of Strong customer authentication (SCA) requirements under PSD2. This law goes live in Europe on September 14, 2019.


As for the rest of the world, both Brazil and Australia have mandates in place which will encourage the adoption of 3D Secure 2.0 from mid 2019.


We’re starting to say goodbye to 3D Secure 1.0, so be the first to use this opportunity to use the additional information available with version 2.0. Take advantage now to increase your authorization rates, improve authentication and create a better experience for your customers.


Read more about the technical integration on our documentation.  Or See our libraries on GitHub

Click HERE to get in touch with Adyen

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Migrating from Magento 1

Migrating from Magento 1

Are you ready to migrate?

Posted by Screen Pages on 04/07/2019

Magento 2 has come a long way since it launched in 2015 – with less than a year left until support is discontinued, how are you preparing to migrate? 

We have created a comprehensive and updated guide on the best way to manage this process in order to ensure minimal disruption to your day-to-day business of online retailing. From increased speed and security, a wider choice of payment options, improved content management tools and powerful features for managing fulfilment and customer service for B2C and B2B businesses, this White Paper outlines the benefits of Magento 2 and how to plan your migration.

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B2C eCommerce benchmarks – Q2 2019

B2C eCommerce benchmarks – Q2 2019

B2C eCommerce benchmarks – Q2 2019

Posted by Screen Pages on 01/07/2019

Check out the Google Analytics benchmark data for April – June 2019 for B2C eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15 m per annum with average order values of £179. Their websites are all built on the eCommerce platform Magento (an Adobe company), on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 5 million website visitors across 24 brands.

Online retailers whose data was benchmarked include Donald Russell, Margaret Howell, Christopher Ward, Loake Shoes, Micro-Scooters, Van Dal Shoes, Herdy, Perfect Moment, Force 4, Auree Jewellery and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs Average
Average order value £179
£ per visit £1.80
Conversion rate 1.7%
Engagement/bounce Average
Bounce rate 49%
Home page bounce 19.4%
Traffic sources = organic search Average
% of visits 53%
Bounce rate 47%
Conversion rate 1.54%
Traffic sources = paid search Average
% of visits 17%
Bounce rate 46%
Conversion rate 2.3%
Traffic sources = email Average
% of visits 11%
Bounce rate 46%
Conversion rate 6.9%
Traffic sources = direct Average
% of visits 13%
Bounce rate 52%
Conversion rate 2.1%
Traffic sources = referrals Average
% of visits 6%
Bounce rate 47%
Conversion rate 3.3%

Stand-out out figures

  • Overall conversions ranged from 0.1% to 8.7%.
  • Average Order Values increased significantly compared to Q1 2019 – by £20.
  • Conversion rates on email traffic increased from 1.9% to 6.9% in the past quarter, indicating that email marketing campaigns may be successful. 
  • Whilst AOV increased, £ per visit remained at the same levels as Q1.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 19% versus 48%, meaning merchants need to work harder on making other landing pages compelling.

Desktop usage


Bounce on desktop %


Conversion on desktop %


Tablet usage


Bounce on tablet %


Conversion on tablet %


Mobile usage


Bounce on mobile %


Conversion on mobile %


Stand-out out figures

  • Bounce rates and conversion rates on all devices remained on par with previous quarters.
  • Mobile accounted for the majority of site traffic but still converted poorly, in comparison. This reinforces the idea that consumers often begin their buying journey on mobile but complete it on desktop, which accounts for more than half of all sales.


Site search usage

Conversion Rate from site search

Bounce Rate from site search













Standout figures

  • Compared to the conversion rates included in Tables 1 and 2, it is evident that site search converts at a much higher rate across all devices.
  • Site search usage however is low which indicates that merchants are not promoting their search properly on their sites.
  • Bounce rates from site search are also much lower in comparison; the average bounce rate from site search was 17.5%.

Disclaimer: Google Analytics data is not always 100% accurate.

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