MM19UK – by Rob Peterkin

MM19UK – by Rob Peterkin

#MM19UK

Posted by Rob Peterkin on 24/06/2019

Rob_PeterkinI was fortunate enough to get some time out of the office to attend Meet Magento UK or, as those who follow these kinds of events on social media will recognise it, #MM19UK. 

For those who don’t know what Meet Magento is I will simply reference the tagline from the website: Meet Magento UK returns to connect a global community and explore more emerging trends, tools, and tactics. In non-marketing speech, it is a conference where all Magento stakeholders can meet to discuss items of interest and find out about some interesting industry activity. 

 

“Meet Magento UK returns to connect a global community and explore more emerging trends, tools, and tactics.”

Held at The Mermaid in London, a great  and accessible venue with a lovely view of the Tate across the river; most importantly, it was an appropriate size, even though the noise and background murmur of conversations in the sponsor room could get rather loud, a potentially unavoidable fact. I must say one aspect that could easily get annoying were the orange spotlights as they shone around the main auditorium in between talks; it may have looked good in videos but just left you dazed for a while after getting the full flash to the face. Who knows – it may have been an attempt to feed messaging straight into the attendees’ brains, I hear marketers are using more complex methods these days to feed you adverts.

At this event you basically have two tracks to chose from: the technical track or the merchant track. Your job role (or personal interest) will decide what track you choose. Both web development and project management had talks that interested me but, as I attending the event with two members of the development team, I chose the merchant track – plus, it would likely be far more useful information for me to pass to my clients.

Failing to write a full description about each speaker I will just add some brief points from the day.

MM19UK
They all deserve a shout-out, though, as they were very knowledgeable and well-chosen for this kind of event; the idea that they were there to impart knowledge rather than sell is exactly the right approach. Congrats to every person that jumped on the stage and presented.

My favourite session was: Bigamy to Polyamory: Managing Complex Agency Relationships by Dan Coleman; he spoke very well about merchants’ need to align and involve all their partners to really help the efficiency and success of their business and website.

From the side of the development agency, I often see us as working in silos (metaphorically, of course, as my office in Wisley is rather lovely). We only have a small view of the big picture controlled by the merchant, being the middleman, passing information back and forth to other agencies they work with. This has led to more than a few nightmare situations with dozens of rounds of testing, misinterpretation on requirements and ultimately a large invoice at the end. This talk will make me think a lot more about this subject going forward which is the most important thing to gain from these events.

“This talk will make me think a lot more about managing complex agency relationships “

Another noteworthy mention must be to Rob Longs panel, Convert More Mobile Visitors to Buyers: Surprising Findings from a Magento Community Study. Panels in my experience have a about a 50% success rate at these kinds of events, as conversation is either too scripted or can get stagnant very quickly, but this was not the case this time around. Interesting range of panellists, wise fact-based advice for utilising data and genuinely surprising findings from this made it a sticking point in my head and I would be very interested getting a view on all of the 120 experiments that they have run.

Overall, I was very impressed by all aspects of the event and a big thank you to all involved and I hope to be back next year.

– Rob

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Our 2-day experience at eCommerce Show North 2019

Our 2-day experience at eCommerce Show North 2019

Screen Pages at eCommerce Show North 2019

Posted by Screen Pages on 17/05/2019

eCommerce Show North 2019 took place on May 8th-9th at EventCity, Manchester

eCSN 2019 - Exhibitor Badge#eCSN19 explored leading exponents of eCommerce with businesses specialising in the full range of available services and solutions. Once again drawing in hundreds of exhibitors and thousands of visitors, eCommerce Show North has solidified itself as the largest ever gathering of eCommerce companies, vendors and suppliers held outside London – an unmissable opportunity to network amongst the North’s pre-eminent eCommercial enterprises.

This year, Screen Pages’ Managing Director, Tom Day, gave a seminar session on ‘Progressive Web Apps: the Future of Mobile Commerce’ – addressing what PWAs are and why merchants are using them to overhaul and improve customers’ mobile shopping experiences. 

See our photos from the event: 

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B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data for Jan through March 2019 for B2C eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15 m per annum with average order values of £159. Their websites are all built on the eCommerce platform Magento (an Adobe company), on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 5 million website visitors across 20 businesses.

Online retailers whose data was benchmarked include Donald Russell, Margaret Howell, Christopher Ward, Loake Shoes, Micro-Scooters, Van Dal Shoes, Herdy, Perfect Moment, Force 4, Bella di Notte, Auree Jewellery and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs Average
Average order value £159
£ per visit £1.80
Conversion rate 1.8%
Engagement/bounce Average
Bounce rate 48%
Home page bounce 19%
Traffic sources = organic search Average
% of visits 52%
Bounce rate 46%
Conversion rate 1.6%
Traffic sources = paid search Average
% of visits 16%
Bounce rate 52%
Conversion rate 2.3%
Traffic sources = email Average
% of visits 11%
Bounce rate 41%
Conversion rate 1.9%
Traffic sources = direct Average
% of visits 12%
Bounce rate 53%
Conversion rate 2.15%
Traffic sources = referrals Average
% of visits 8%
Bounce rate 50%
Conversion rate 2.15%

Stand-out out figures

  • Overall conversions ranged from 0.22% to 10.25%.
  • Average Order Values were in keeping with Q1 of 2018’s statistics at £159.
  • Paid search produced an average of 16% of all visits, converting at 2.3%. Two businesses, one in the Food & Drink industry and the other in Lingerie, enjoyed conversion rates on paid traffic of well over 8%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 19% versus 48%. Twelve merchants had bounce rates of under 50% and 5 companies, in the Fashion & Luxury industry, had average order values of over £300.
  • For two companies, the email conversion rates were well above 8%, indicating that targeted email marketing can generate revenue when executed well.

Desktop usage

Average     

Bounce on desktop %

40%

Conversion on desktop %

2.8%

Tablet usage

Average

Bounce on tablet %

43%

Conversion on tablet %

2.1%

Mobile usage

Average

Bounce on mobile %

49%

Conversion on mobile %

0.9%

Standout figures

  • Bounce rates and conversion rates on all devices remained on par with previous quarters.
  • While Desktop continues to bring the largest sales percentage, at 58%, it is important to note that many buyers’ journeys begin on mobile and tablet devices but are later completed on desktop. This means that website responsiveness is becoming of greater importance.

Disclaimer: Google Analytics data is not always 100% accurate.

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B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data from Jan through March 2019 for B2B eCommerce websites.

The businesses indexed are limited to B2B retailers whose online sales range up to £5m per annum with average order values of £148. Their websites are all built on the eCommerce platform Magento, an Adobe Company, on either version 1 or 2. In aggregate, this latest report tracks the behaviour of over half a million website visitors across 6 businesses.

Online retailers whose data was benchmarked include Moss, Agar Scientific, Carlton Sales, Mast Digital and Specialist Crafts.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs

Average

Average order value

£148

£ per visit

£2.60

Conversion rate

2.05%

Engagement/bounce

Average

Bounce rate

44.5%

Traffic sources = organic search

Average

% of visits

49%

Bounce rate

41%

Conversion rate

2%

Traffic sources = paid search

Average

% of visits

25%

Bounce rate

58%

Conversion rate

1.37%

Traffic sources = email

Average

% of visits

2%

Bounce rate

36%

Conversion rate

1.73%

Traffic sources = direct

Average

% of visits

26%

Bounce rate

43%

Conversion rate

2.34%

Traffic sources = referrals

Average

% of visits

6%

Bounce rate

41%

Conversion rate

2%

Stand-out out figures

  • The average order value ranged from £123 to £857.
  • Organic search was the source of over half of all traffic.
  • Only 1% of traffic came from email marketing, indicating that B2B retailers could benefit from increasing their email marketing activities.
  • Whilst paid search brings in 25% of visitors, it had the highest bounce rate of all traffic sources at 58%, possibly indicating that the ad words and ad criteria used should be more relevant and demonstrative of the company and its products.

Desktop usage

Average     

Bounce on desktop %

41%

Conversion on desktop %

2.5%

Tablet usage

Average

Bounce on tablet %

45%

Conversion on tablet %

1.6%

Mobile usage

Average

Bounce on mobile %

50%

Conversion on mobile %

0.9%

Standout figures

  • Desktop continued to have the lowest bounce rate (41%) and highest conversation rate (2.5%) of all devices.
  • Although bounce rates have slightly increased on tablet and mobile, conversion rates have also increased incrementally compared to Q1 2018.

Disclaimer: Google Analytics data is not always 100% accurate.

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Workshop: How to meet customer expectations in a B2B environment

Workshop: How to meet customer expectations in a B2B environment

Workshop: How to meet customer expectations in a B2B eCommerce environment with Magento

Posted by Screen Pages on 10/04/2019

Find out how best to meet your customers’ expectations at this B2B workshop

Register for our exclusive workshop and discover how best to meet your online customers’ expectations on your B2B website.

Join Magento, leading marketing platform dotdigital, global cybersecurity experts Foregenix, leading omnichannel retail provider Brightpearl and Screen Pages to receive best-practice advice on meeting the growing expectations of the B2B buyer.

Moss-Stacked-1600px

Date: Wednesday 1st May 2019

Location: Dotdigital Offices, London

Time: 8.45 registration – 9.30 am- 12. 30 noon

A continental breakfast spread will be provided.

 

Topics covered include:

  • Transforming the B2B buying experience online
  • Magento Commerce Cloud features for B2B 
  • Online and email marketing techniques for B2B
  • How B2B businesses are staying ahead of the game

Meet our speakers 

Sarah Willcocks

 

Sarah Willcocks, CEO of Screen Pages 

“Transforming the B2B buying experience online”

 

 

 

Rob Beattie

 

Rob Beattie, Head of Partnerships, UK for Brightpearl

“B2B: Meeting Customer Expectations”

 

 

 

Jas-Basnal

Jas Bansal, Account Director at Dotdigital

“See… B2B can win awards too!”

 

 

 

 

View some photos from our previous workshop:

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