Magento Imagine 2019 – by Tom Day

Magento Imagine 2019 – by Tom Day

Magento Imagine 2019

Posted by Tom Day on 21/05/2019

Tom Day MD

Tom Day

This year was my 2nd year at Magento Imagine and Screen Pages’ 3rd and we came with the full set of a seasoned veteran of all three, me and the excited first timer, so it was a good opportunity to get a range of views on what the conference offered.

 

I think it’s fairly safe to say that this was the busiest Imagine of any that we’ve attended, both in terms of the number of attendees but also how much got done in terms of meetings, introductions and real business. The Sponsors Marketplace never felt quiet, even straight after the legendary party there was an energy in the air… although not quite as effervescent as the previous days.

“This was the busiest Imagine of any that we’ve attended”

Being a UK partner, there weren’t too many customers there that we could speak to but over the four days of the event, we were there we still managed to meet brand new partners that will help us add value to our customers’ businesses. We also got to meet loads of people from Adobe and Magento that we wouldn’t have had chance to speak to otherwise who gave us really valuable insight into the direction of the platform and the integration of the two businesses over the coming years. Finally, we got to re-affirm those relationships with our partners that we don’t get to see as often as Imagine draws a pretty big and geographically diverse crowd.

The partner summit on Sunday afternoon is always a good way to get a cliff-notes summary of what will be being announced over the coming days. It’s also a great way to celebrate those partners, from both technology and solution partner programmes, who’ve done outstanding work in the last year and get introduced to a few that you might not have heard of before. It’s great to see that both tech and solution partner programmes are growing as it shows there is an even bigger market to go after, even if it does mean a few more competitors for us in the long run. Luckily on that front, all competitive rivalries are left at home before everyone gets to Vegas and we spend as much time hanging out with our competitors as we do our partners.

“It’s great to see that both tech and solution partner programmes are growing”

What struck me as odd this year is the sheer number of events and parties organised by attendees of Imagine outside the main schedule of talks and events. If you’re the social butterfly type, you could easily fill up every spare hour of every day of the conference and forget what your room looks like completely. You also couldn’t possibly go to everything that you’re invited to, so it was good that you could divide and conquer.

Monday and Tuesday were the busiest days in terms of content with breakout sessions, keynotes and networking events all vying for your time and sometimes they feel like both really long days and over in a flash. It’s always possible to miss something that you later wish you’d caught and simultaneously find yourself in a breakout session that goes way over your head and/or misses a lot of the detail you’d like but I don’t think there is a single one you could attend and not learn something.

I was lucky enough to be conducting one of the breakout sessions in the Small Business track and got to share our tips for delivering the best Magento 2 upgrade project you can. It was really well received by the audience and I was answering questions from merchants for a good half an hour after my talk had finished, so there was obviously a lot of questions that US merchants have about the best way to make that jump.

“I was answering questions from merchants for a good half an hour”

The opening night networking event and the Legendary party on the Tuesday are always immensely good fun and offer a real danger of “over indulging” and then spending the next day’s conference wishing you were back in your hotel room for a few more hours. Luckily, it’s Vegas, so everything inside is air-conditioned to within a degree of the perfect “getting over a hangover” temperature and Imagine is not short on free food and drink to help take the pain away.

The final day for us was Wednesday and it offered a chance to attend those last few breakout sessions (or host them in my case), the final general session and things like Dev Exchange. It’s also a great opportunity to get some time by the pool when you know you’re not missing anything, if you’re lucky enough to have a flight later in the afternoon that is.

So apart from jet-lag and lingering resentment from your colleagues who didn’t get to go, what would we take away from Imagine 2019?

  • The eco-system is growing, even after the merger of Adobe and Magento. New solution and technology partners are joining the community all the time, as are new developers and merchants so the opportunity for everyone is still growing.
  • It’s getting more competitive now that everyone is getting more to grips with the platform and it stabilises from the early Magento 2 days.
  • Magento 2 is definitely entering that more established phase where the future is less about hundreds of new features every year and more about the quality of the platform improving.
  • Magento couldn’t exist without the community of developers and partners behind it. This isn’t a new revelation but it’s increasingly clear that some of the platform enhancements released recently, or coming shortly, would be years behind where they are if it weren’t for everyone in the eco-system willing things forward.
  • Everyone can’t help but get slightly ahead of themselves about PWA’s and what it would actually mean to build a site using the tools that are available now. Don’t get us wrong, it’s ground that we’ll all be treading this year but I suspect we’ll be hungrily gobbling up new PWA Studio features as soon as they’re released.

“The eco-system is growing, even after the merger of Adobe and Magento”

Am I looking forward to Imagine @ Summit 2020?

Yes, I definitely am.

See you there.

Tom.

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UK eCommerce Awards 2019

UK eCommerce Awards 2019

 UK eCommerce Awards 2019

Posted by Screen Pages on 11/03/2019

A fantastic night of eCommerce at the Montcalm Marble Arch, London

 

The awards night featured categories celebrating exceptional websites, platforms, suppliers, and marketing from in-house teams and agencies. Screen Pages sponsored the fashion eCommerce website of the year.

Sarah Willocks presented the prestigious award, won by www.craghoppers.com

Congratulations to Craghoppers, and to the runners-up who did exceptionally well to be nominated.

Photographs of the evening can be found on the UK eCommerce Awards 2019 Web site.

 

 

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UK eCommerce Awards 2019

UK eCommerce Awards 2019

Sponsorship of UK eCommerce Awards 2019

Posted by Screen Pages on 11/01/2019

Screen Pages is pleased to announce that it will be sponsoring the UK eCommerce Awards in March 2019.

The UK eCommerce Awards celebrate the very best in eCommerce and online retailing from across the UK.  The ceremony will take place on Wednesday 6 March 2019 at the Montcalm Marble Arch in London, and is set to be the UK’s biggest celebration of success and talent across e-retailing and online business.

The awards feature categories celebrating exceptional websites, platforms, suppliers, and marketing from in-house teams and agencies. Screen Pages will be sponsoring the Fashion/Apparel or Footwear eCommerce website of the year award as we have a strong track record in this field. The awards offer an exciting opportunity to network with your peers and find out what leading merchants are doing to grow their businesses online.  

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Workshop: Responsive eCommerce

Workshop: Responsive eCommerce

Workshop: Responsive eCommerce

Posted by Screen Pages on 29/01/2019

Maximise your mobile potential by joining us for this exclusive breakfast briefing in London

Register for our exclusive workshop and discover how to deliver best practice mobile and omnichannel shopping experiences for your online customers.

We partnered with dotdigital, Nosto and Klarna to deliver advice on mobile design and payments, email marketing and personalisation for fashion and luxury brands.

 

 

Date: Thursday 31st January 2019

Location: Dotdigital Offices, London

Time: 8.45 registration – 9am- 12noon

 

Topics covered:

  • Best practice, mobile-first design
  • Mobile email marketing
  • Mobile payments
  • Mobile personalisation

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Carlton Services Press Release

Carlton Services Press Release

Carlton Services appoints Screen Pages to help with digital transformation and online growth on Magento 2

 

Jan 2019 – Carlton Services, the premier supplier and service provider for refrigeration, air conditioning, catering equipment and ventilation systems, has appointed Screen Pages to support, manage and further develop its two websites. The sites can be visited at http://www.carltonservices.co.uk and https://www.carltonsales.co.uk/

Established in 1978, Carlton Services has been providing exceptional service to small companies and big brands alike. Based in the South West, their wide array of services includes the supply, installation, maintenance and repair work for the NHS, MOD, National and Local Government Offices, as well as several popular restaurants, hotels and supermarkets.

Key goals for the new website include:

  • Secure the Magento installation by upgrading to the latest version
  • Adding two-factor authentication
  • Addressing a number of usability issues and bugs across the site
  • Redesigning the site with a mobile-first approach for improved UX
  • Optimising the search

Since the Carlton Sales site launched with Screen Pages at the end of November 2018, the conversion rate has increased by 22.67% and conversions on visits using site search have gone from 2.92% to 3.67%.

“Our business was expanding rapidly on Magento, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project management and support team. We could see that Screen Pages – as a Professional Magento Solution Partner with a track record in B2B – could provide us with this. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

Adam Carlton, Director of Carlton Services

Sarah Willcocks, CEO and Owner of Screen Pages said, “Carlton Services is a great example of a successful owner-managed business that has grown over the years, developed with a clear focus and sound execution. We are pleased to be working with Carlton’s management to provide the right level of advice, technical resource and management to support its ambitions.”

 

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