Magento Commerce 2.2

Magento Commerce 2.2

Magento Commerce 2.2

Posted by Screen Pages on 5/12/17

Magento Commerce 2.2 empowers companies to get to market quickly for an industry-leading total cost of ownership. It does this by providing a truly unique set of capabilities:

  • Powerful set of B2B functionality available out-of-the-box for no additional charge.
  • Ability to create compelling experiences, leveraging years of Magento expertise in B2C selling.
  • Easy integration with any backend system due to Magento’s open platform, APIs, and extensive marketplace of extensions.
  • Support for B2B and B2C sites on the same platform, reducing complexity and enabling more efficient operations.
  • User-friendly business intelligence tools that offer insights to fuel sales growth.

What’s new in Magento Commerce 2.2?

  • Built-in B2B functionality for a faster time-to-market and lower TCO.
  • Social marketing tools to connect with customers and increase sales.
  • Integrated fraud protection that enables higher order acceptance rates with lower risk.
  • Optimized performance, scalability, and faster deployments for outstanding shopping experiences.
  • Platform enhancements to improve developer experience and enhance product quality and security.

Core features

  • Company account management – Support sales to companies with multiple buyers and varying organisational structures. Companies can set different roles and permissions to control the actions each buyer can take.
  • Custom catalogues and pricing – Assign custom catalogues and price lists to groups of customers or individual companies to ensure unique contract terms are supported online.
  • Payment on account –  Increase purchasing by extending credit to customers. Stay in control with tools to monitor available credit and prevent purchases when credit limits are exceeded.
  • Quoting – Efficiently manage quote requests and negotiate pricing using a streamlined workflow. Quotes are also supported by APIs so they can be processed by an external system.
  • Quick ordering – Drive recurring revenue with fast, friction-free ordering. Customers can enter or upload SKUs, create requisition lists for frequently purchased items, or re-order previous orders to accelerate the purchase process.
  • Backend integration – Easily integrate with any ERP, CRM or other backend systems using extensive APIs and off-the-shelf extensions.
  • Multi-channel support – Boost efficiency and present a more consistent brand experience by serving B2B and B2C customers, multiple brands, and multiple geographies with the same platform.

Social Marketing:

Magento Social makes it easier for merchants to engage with their current customers and acquire new ones via social channels. Magento Social includes the ability to:

  • Automatically create a Facebook Store that seamlessly syncs with a Magento Commerce product catalogue.
  • Create and run targeted social ad campaigns that are populated with product images and descriptions from Magento Commerce.
  • Leverage machine learning technology to monitor social ad performance and automatically allocate ad spend toward the best performing products and categories.

Fraud Protection:

Magento Commerce 2.2 integrates industry-leading Signifyd fraud protection to enable customers to:

  • Accept more orders with zero fraud risk. Signifyd backs every order it approves and will pay the merchant for any chargeback fees and shipping costs within 48 hours.
  • Automatically send orders to be reviewed by Signifyd in real-time and see their Guarantee decisions in the Magento Admin.
  • Access Signifyd’s detailed fraud analysis, request a re-review, or submit a chargeback for reimbursement by simply clicking on the Guarantee decision in the Magento Admin.
  • Save time and resources by automating back office tasks based on Signifyd’s decision, such as automatically shipping good orders and identifying fraudulent ones for cancellation.
  • Get set up in minutes with no installation or development required.

Performance/Scalability:

Magento Commerce 2.2 includes a range of performance and scalability improvements:

  • Indexer improvements enable shoppers to browse and buy on storefronts while indexers are running with no visible impact.
  • The B2B-ready cart now supports large orders with up to 300 line items.
  • Enhanced caching enables higher “hit rates” for faster page loading.
  • Pipeline deployment minimises production downtime when deploying site updates and enables easier configuration management across environments.

How does Magento Commerce 2.2 differ from Magento Open Source 2.2?

Magento Open Source does NOT include B2B capabilities or mass asynchronous updates in the Admin panel or the following features which are only available in Magento Commerce:

  • Content Staging & Preview
  • Advanced Segmentation & Targeting
  • Automated Up-sell & Cross-sell
  • Visual Merchandising CMS
  • Enhanced Scalability
  • Site Search
  • Business Intelligence Essentials
  • Reward Points
  • Gift Cards, Registry, Wrapping Options
  • Return Management Authorization
  • 24x7 Magento Support
  • Specific new features in further 2.x Enterprise releases

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eCommerce Benchmarks October 17

eCommerce Benchmarks October 17

eCommerce benchmarks July – Oct 2017

Posted by Screen Pages on 17/07/17

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £80. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 2.8 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £51.60 £199 £141.18
£ per visit £1.04 £2.14 £1.84
Conversion rates 0.72% 3.00% 2.35%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 37.36% 57.41% 46.67%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 54% 43%
Bounce rate 31% 44% 41%
Conversion rate 0.73% 3.01% 2.05%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 3% 25% 16%
Bounce rate 33% 62% 45%
Conversion rate 0.67% 4.58% 3.11%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 4% 18% 14.6%
Bounce rate 38% 48% 43%
Conversion rate 1.18% 4.26% 3.4%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 18% 16%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 12% 9%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%

Stand-out out figures

  • Overall conversions average at 2.35%, ranging from 0.26% to 9.88%.
  • The average £ per visit was £1.84.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 3.4% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 12.2%.
  • Paid search produces an average of 16% of all visits, converting at 3.11%. Four businesses enjoyed conversion rates on paid traffic of over 5%.
  • Bounce rates (as a measure of engagement) show a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 46.67%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 34.77% 49.15% 41.13%
Conversion on desktop % 0.97% 4.390% 3.4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 40.03% 53.36% 47.09%
Conversion on tablet % 0.79% 3.75% 2.5%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 52.57% 61.09% 55.5%
Conversion on mobile % 0.24% 0.96% 0.8%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, three businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.6%.

By Sarah Willcocks, CEO

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Client Event overview – October 2017

Client Event overview – October 2017

Screen Pages Client Event overview – October 2017

Posted by Screen Pages on 24/10/17

Screen Pages hosted their October Client Event at the Dotmailer HQ, which was a great opportunity to network and discuss everything eCommerce. There were some great speakers from Epsilon Abacus, Magento, The Typeface Group, JMango, Olapic & more. Below is a quick overview of the event along with all the slides presented on the day.

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Sarah Willcocks presents at Epsilon Abacus Insights

Sarah Willcocks presents at Epsilon Abacus Insights

Sarah Willcocks presents at Epsilon Abacus Insights

Posted by Screen Pages on 11/10/17

Sarah Willcocks, Screen Pages Co-owner and CEO, was invited to present on “Key trends impacting the multi-channel retail environment” at Epsilon Abacus Insights on 5th October 2017, in Central London.

Epsilon Abacus is the custodian of the Abacus Alliance. Every week 500 multi-channel brands contribute their customer transactional data into the Alliance. Critical information including what people have bought, what they have spent, when they have spent, how often they have purchased. We help all the members use the Alliance to improve their marketing effectiveness, deliver a greater return on their marketing investment and grow their businesses.

Here are the slides that Sarah presented along with a few pictures from the day.

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Screen Pages appoints Tom Day as Managing Director

Screen Pages appoints Tom Day as Managing Director

Screen Pages appoints Tom Day as Managing Director

Posted by Screen Pages on 21/09/17

Screen Pages, the leading provider of managed eCommerce services to multi-channel retailers, B2B and mail order companies, has appointed Tom Day as Managing Director.

The appointment is part of an overall growth strategy to further expand an already well established Magento practice as well as build a robust Shopify Plus practice for those merchants who are looking for a SAAS solution.

Tom was previously Client Services Director at Screen Pages, where he was responsible for overall client project delivery. Thomas joined Screen Pages in 2005 from a highly regarded direct marketing agency, and has worked on over 100 Magento projects since 2008. Working in the digital sector since 2002, he has gained substantial experience in the fields of eCommerce, online marketing, website design and development as well as project management and technical implementation.

“I’m delighted to take on the role of Managing Director and lead our continued investment into delivering best practice eCommerce solutions for our clients on Magento and Shopify Plus”

Tom, Managing Director

“Tom has a deep knowledge of Screen Pages Ltd, having worked here for over 12 years in a variety of roles.  He is ideally placed to provide both continuity and progression in the business as we continue to focus on providing our customers with professional, well managed solutions”

Sarah Willcocks, CEO

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