Our CEO, Sarah Willcocks, was delighted to present at the eCommerce North Show last week

Our CEO, Sarah Willcocks, was delighted to present at the eCommerce North Show last week

Our CEO, Sarah Willcocks, was delighted to present at the eCommerce North Show last week

Posted by Screen Pages on 13/11/2018

Her presentation covered the growth of B2B in eCommerce, explained the triggers for this growth and the areas that merchants need to focus on when delivering B2B eCommerce solutions for their customers.

For more information on how Screen Pages can help you with your B2B requirements click here.

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Screen Pages launches Magento 2 site for Tria Beauty

Screen Pages launches Magento 2 site for Tria Beauty

Tria Beauty launches a new responsive Magento 2.1 website

Posted by Screen Pages on 26/06/2018

Tria Beauty Inc., renowned for its light based and laser skincare solutions that bring clinically proven technology into the home, announced today the launch of its new Magento 2 Commerce site at www.triabeauty.co.uk. The new website has been designed and developed by Screen Pages, the leading UK Magento Solution Partner.

Tria Beauty has been manufacturing at home laser skincare solutions since 2003. Today, 15 years later, Tria continues to innovate and delight customers by providing them with best of breed beauty treatments, which they can enjoy in the privacy of their own homes. The company exports to more than 35 countries and has become a favourite with discerning customers worldwide.

The new Magento Commerce 2 website’s capabilities include:

  • Premium mobile first design showcasing brand and products
  • PayPal for improved checkout conversion
  • Cybersource global payments
  • Yotpo for user generated contents, customer reviews and Q&A
  • Website country selector
  • Social sharing & login functionality
  • Skin tone/product match tool
  • Integration with AX systems for fulfilment and order status updates
  • Dotmailer integration
  • HubBox click and collect feature for customer convenience (not yet live)

The site was commissioned in the Autumn of 2017 and launched in early 2018.  Tria’s motivation behind building the new site was to push online sales of its laser skincare solutions.

About Tria Beauty

Tria Beauty, Inc. uses light to transform skin care, liberating women from endless and ineffective beauty regimes. Tria Beauty uses dermatologically approved  technologies to deliver results in the privacy and comfort of your own home and at a fraction of the cost. Tria’s portfolio of medical devices include the popular Hair Removal Laser 4X and Hair Removal Laser Precision, Age Defying Laser for treating multiple signs of facial ageing, new Age Defying Eye Wrinkle Correcting Laser for treating eye wrinkles, and the new Positively Clear Acne Clearing Blue Light used to eliminate acne blemishes. Learn more about Tria Beauty devices and other skin care products by visiting https://www.triabeauty.co.uk/.

About Screen Pages

Screen Pages (http://www.screenpages.com) has provided eCommerce and related value-added marketing services to over 200 niche retailers and mail order companies since 1997. Its eCommerce approach blends creative, analytical, marketing and technical services designed to increase a brand’s sales online.

Contact: Sarah Willcocks, CEO, Screen Pages T: 01932 333 598 E: sarah@screenpages.com

“We are privileged to be working with Tria Beauty as it develops its fast growing online sales channel.”

Sarah Willcocks, CEO Screen Pages

“Tria Beauty wanted to build a long-term relationship with an eCommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ management, design & technical teams have been a pleasure to work with and we are very pleased with our new transactional website.”

Ivan Latter, Head of eCommerce at Tria Beauty UK

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eCommerce benchmarks Oct – Dec 2017

eCommerce benchmarks Oct – Dec 2017

eCommerce benchmarks Oct – Dec 2017

Posted by Screen Pages on 28/02/18

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £136. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 5.2 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £43.57 £191 £136.22
£ per visit £1.21 £2.38 £2.11
Conversion rates 0.94% 4.18% 2.72%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 33.55% 55.48% 44.83%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 51% 43%
Bounce rate 30% 46% 40%
Conversion rate 0.86% 4.01% 2.29%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 5% 27% 16%
Bounce rate 32% 66% 48%
Conversion rate 0.8% 4.79% 3.52%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 5% 21% 15.8%
Bounce rate 35% 44% 40%
Conversion rate 1.25% 3.95% 3.56%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 12% 19% 16%
Bounce rate 41% 56% 49%
Conversion rate 0.8% 5.09% 2.64%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 11% 9%
Bounce rate 35% 50% 44%
Conversion rate 0.91% 2.53% 3.27%

Stand-out out figures

  • Overall conversions averaged at 2.72%, ranging from 0.36% to 9.13%.  This represented an increase on the previous 3 months due to Christmas trading.
  • The average £ per visit was £2.11 (also due to Christmas trading).
  • Email remained the best source of revenues, converting at 3.56% on average, but only just compared to paid search which converted at 3.52% on average. Two businesses included in the sample had at least 50%+ of their traffic from email, with one of those enjoying conversion rates of 10.44%.  The highest conversion rate for email was 13.22%.
  • Paid search produced an average of 16% of all visits, converting at 3.52%. Four businesses enjoyed conversion rates on paid traffic of well over 5% with the highest being 11.08%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 44.83%).  Three merchants had bounce rates of over 60% on other pages which indicates a requirement for more engaging content throughout the site as a significant amount of traffic comes directly into category and product pages.
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 31.88% 49.64% 42.37%
Conversion on desktop % 1.32% 5.69% 4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 37.96% 45.68% 42.92%
Conversion on tablet % 0.8% 4.49% 2.9%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 39.39% 60.48% 50.7%
Conversion on mobile % 0.33% 1.06% 1.1%

Standout figures

Bounce rates remain lowest and conversions highest on desktops which is no surprise.  However, conversion rates on mobile continue to rise with three businesses were seeing conversion ratios in excess of 3% (compared to 2% in the previous 3 months) with the highest being 3.7% which is significantly higher than the average conversion rate of 2.72% across all merchants in the sample.

By Sarah Willcocks, CEO

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eCommerce benchmarks April – June 2017

eCommerce benchmarks April – June 2017

eCommerce benchmarks April – June 2017

Posted by Screen Pages on 17/07/17

Screen Pages has released eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites, for the period April-June 2017.

The businesses indexed are limited to niche brands, generally selling online, via catalogues and stores, whose online sales range up to £15m per annum with average order values of £76. The websites all use the eCommerce platform Magento. In aggregate, the report tracked the behaviour of 4.2 million website visitors, placing 145,000+ orders and spending £10 million.

Online retailers whose data was benchmarked include Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £44 £121 £74.55
£ per visit £0.80 £2.46 £2.45
Conversion rates 0.76% 3.96% 2.69%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 40.61% 57.30% 46.50%
Home page bounce 12.93% 17.91% 19.20%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 30% 54% 43%
Bounce rate 29% 50% 42%
Conversion rate 1.05% 3.63% 2.38%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 2% 29% 19%
Bounce rate 19% 56% 34%
Conversion rate 1.27% 5.07% 3.27%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 3% 18% 12.40%
Bounce rate 32% 49% 36%
Conversion rate 0.91% 4.64% 4.05%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 12% 13% 16%
Bounce rate 42% 64% 50%
Conversion rate 0.70% 4.59% 2.69%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 4% 12% 10%
Bounce rate 40% 57% 48%
Conversion rate 0.69% 2.12% 1.72%

Stand-out out figures

  • Overall conversions average at 2.69%, ranging from 0.37% to 9.11%.
  • The average £ per visit was £2.45.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 4.05% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 14.92%.
  • Paid search produces an average of 19% of all visits, converting at 3.27%. Five businesses enjoyed conversion rates on paid traffic of over 5%.
  • Engagement (as measured by bounce rates) shows a large gap between home pages (which get a lot of marketing attention) and all other pages: 19.2% versus 46.5%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 30.10% 49.76% 39.05%
Conversion on desktop % 1.39% 5.70% 4.0%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 37.15% 53.94% 44.18%
Conversion on tablet % 0.77% 4.56% 2.9%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 46.48% 60.76% 53.20%
Conversion on mobile % 0.35% 1% 0.9%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, four businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.5%.

By Sarah Willcocks, Director

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eCommerce benchmarks Jan – March 2017

eCommerce benchmarks Jan – March 2017

Screen Pages has released eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites, for the period January-March 2017.

The businesses indexed are limited to niche brands, generally selling online, via catalogues and stores, whose online sales range up to £15m per annum and average order values of £76. The websites all use the e-commerce platform Magento. In aggregate, the report tracked the behaviour of 4.2 million website visitors, placing 145,000+ orders and spending £10 million.

Online retailers whose data was benchmarked include Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £43 £126 £76
£ per visit £1.00 £2.49 £2.41
Conversion rates 0.69% 3.99% 2.70%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 40.4% 57.1% 46.3%
Home page bounce 12.9% 17.9% 19.2%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 30% 54% 43%
Bounce rate 29% 50% 42%
Conversion rate 1.05% 3.63% 2.38%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 2% 29% 19%
Bounce rate 19% 56% 34%
Conversion rate 1.19% 5.07% 3.32%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 3% 19% 12.4%
Bounce rate 31% 51% 37%
Conversion rate 1.13% 4.39% 4.01%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 14% 15%
Bounce rate 43% 60% 50%
Conversion rate 0.70% 5.32% 2.72%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 4% 12% 11%
Bounce rate 35% 56% 48%
Conversion rate 0.76% 2.21% 1.67%

Stand-out out figures

  • Overall conversions average at 2.70%, ranging from 0.53% to 8.8%.
  • The average £ per visit was £2.41.
  • Email remains the best source of revenues: email (when executed well) produces extremely well, converting at 4.01% – some retailers do not use email effectively or do not track it properly. Six businesses included in the sample had at least 15%+ of their traffic from email, enjoying conversion rates up to 10.58%.
  • Paid search produces an average of 19% of all visits, converting at 3.32%. Five businesses enjoyed conversion rates on paid traffic of over 5%.
  • Engagement (as measured by bounce rates) shows a large gap between home pages (which get a lot of marketing attention) and all other pages: 19.2% versus 46.3%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 29% 46% 38%
Conversion on desktop % 1.33% 5.84% 4.0%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 33% 53% 43%
Conversion on tablet % 0.84% 4.34% 3%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 48% 61% 53%
Conversion on mobile % 0.35% 1.7% 1.1%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, four businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.9%.

By Sarah Willcocks, Director

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