Here’s the official recording of Roger Willcocks speaking at Magento Live in 2013.

His theme was how to use Google Analytics to:

-understand & segment sources of traffic
-analyse mobile traffic
-where people land and where they go
-increase engagement/reduce bounce rates
-make navigation and search more effective
-understand checkout effectiveness
-reduce abandonment rates

Generally, 20 or so great ideas about how to use Google Analytics to improve sales and conversions on a Magento website.

MagentoLive UK 2013 – Using Analytics to Improve Sales & Conversion Metrics from Magento on Vimeo.

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