It’s that time of year when the pundits start predicting. Here’s the first set of e-commerce predictions, collated by Ometria.

Here’s a summary, but they’re all covered in detail in a rather splendid infographic.

– The connected (multi-device, mobile) consumer
– Personalisation & segmentation
– Paid social advertising
– Mobile payments
– Content marketing
– ApplePay
– Lean, mean marketing teams
– Community story-telling
– Creativity in SEO
– Single view of customer
– Focussed messaging
– Better use of data
– Internationalisation
– Social targetting
– Process, centralisation & effectiveness
– Inter-departmental cohesion
– Cross-device marketing & video
– Adding value beyond purchase
– Data-driven decision-making

Predictions for 2015

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