Great piece on E-consultancy regarding what you should have on your home page.
“When a consumer lands on a homepage they are at least one step into their journey and want to continue moving closer to their goal/macro-action.
A consumer may have come from:
- A search engine.
- A marketplace.
- Viewed another form of media stimulating an action (received an email, saw a TV commercial).
- A competitor site where they had a poor experience.
Customer’s rarely think, “I hope this retailer has the product I am looking for on the homepage.”
The ideal home page should have a sound balance of functionality and content to present four fundamental navigation options:
- Large search box.
- Clearly displayed main navigation bar/menu.
- Mega menu.
- Content tiles in the body of the homepage pictorially representing main categories.