Content marketing is now vital for brands & the “storytelling” is seen increasingly as vital to getting a brand’s story across. According to Smart Insights, “sharing long-form content across social media channels in formats including video, infographics, blogs and¬†other media is becoming more of an ‘art’, as companies are understanding the importance of ‘humanising the brand’ to reach higher levels of engagement.”

Here’s a great infographic from OneSpot which explains the science and practice behind it.


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