With Christmas now well behind us, Valentine’s Day is right around the corner. You’ve probably missed those smug Valentine’s Day professionals who had the restaurant booked well before Christmas, but what about those all-important last minute shoppers? This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.
Targeted Email Promotions
Don’t wait for them to come to you. Use email marketing campaigns to let shoppers know you’re there and ready to help. Segment your list and personalise your emails for better results (e.g. male versus female). The more personal you can make it, the more buyers will feel like you’re talking to them instead of the whole world, and people like doing business with a company that cares about their individual needs.
Let your customers know you can fulfil their Valentine’s Day needs
Make your delivery options easy to see from all pages. Be transparent about the timescales for your delivery service and clearly display the final date your shoppers will be able to place an order in time for the 14th of February.
Create a Valentine’s Day Category and Landing Pages
Whilst perfume, jewellery and lingerie are always firm favourites, you don’t have to necessarily sell these in order to attract visitors and orders. Think about some of the products in your catalogue that can be used as gifts for Valentine’s Day. You can pop these into a category and also use them to create dedicated landing pages, bringing together gift ideas for men and women, etc. These pages can be used in your marketing campaigns, newsletters and be made visible on your website’s homepage.
Use last-minute specials and promotions to draw in procrastinators. Discounts and bargains are always popular, but these people may be desperate, too. Maybe they can’t decide what to get. Maybe they’re panicked because they waited so long. Consider extras such as ‘free delivery’ or even ‘gift wrap included’. Doing so can help you to differentiate your products from those of your competition.