Succint summary of what it takes to be good at Twitter.Here's the summary:

1) Reserve a good, relevant user name
2) Display a human face for your business.
3) Establish your specialty.
4) Post frequently.
5) Use hot-button keywords in your industry.
6) Use popular hash tags, and promote your own.
7) Follow.
8) Recognize your followers.
9) Promote.
10) Retweet.
11) Ask for retweets.
12) Attend or host a tweet-up.