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Motocaddy

Motocaddy Appoints Screen Pages Ltd as Adobe Commerce Cloud Solution Specialist to Drive Global Expansion

London, UK – July 2024 – Motocaddy, the award-winning British manufacturer of electric and push golf trolleys, has partnered with Screen Pages Ltd, a division of the Moore-Wilson Group, to launch a new eCommerce site on Adobe/Magento Commerce Cloud.

THE BRIEF:

In a strategic move aimed at bolstering online growth in the UK and abroad, Motocaddy selected Screen Pages Ltd as their Adobe Commerce Solution Specialist. This collaboration led to the launch of a robust B2C eCommerce site to better service customers across multiple countries, all on one instance of Adobe Commerce Cloud. The site was commissioned in 2023 and launched in June 2024. Motocaddy’s motivation behind building the new site was to improve the user experience on mobile, increase conversion rates, and grow average order values. Motocaddy website

Expanding globally allows Motocaddy to reach a broader audience, tapping into new markets with a growing interest in golf. This expansion supports the company's mission to make high-quality golf equipment accessible to golfers worldwide, regardless of their location.  By enhancing their online presence, Motocaddy can provide better service and products to an international customer base, driving growth and strengthening their position as a leader in the golf industry.

Motocaddy was founded in 2004 to bring the very best in design, build, and functionality to golfers of all ages and abilities looking for reliable and affordable golf trolleys. Since then, Motocaddy has built a strong reputation for consumer research and product development, leading the drive towards Lithium as the most efficient and cost-effective battery option for powered golf trolleys.  Motocaddy’s golf trolleys and accessories are available online and through a network of retailers and distributors in over 40 countries worldwide.

Key objectives for the new site include:

  • 12 separate domains in 8 different languages on one instance of Adobe Commerce.
  • Integration with AccessiBe for accessibility compliance (legal requirement in the US).
  • Integration with leading payment platform Adyen for global payments.
  • Celigo iPaaS for seamless integration with Netsuite ERP.
  • Implementation of Adobe Sensei for intelligent search and product recommendations.
  • Integration with Nosto for AI-driven product recommendations.
  • GEO-IP location for customers outside the UK.
  • Ability for Motocaddy to enable/disable transactions on some country stores.
  • Integration with Loqate for address lookup in the UK and abroad.
  • Implementation of Aheadworks Blog Pro.
  • Redesign of the eCommerce site to reflect Motocaddy’s rebranding initiative.
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Motocaddy wanted to work with an eCommerce agency with a professional approach and a proven track record in Adobe Commerce Cloud. Screen Pages’ Management, Design, and Technical Teams have been a pleasure to work with, and we are looking forward to the exciting opportunities offered by our new website. Tom Raabe, E-Commerce Manager at Motocaddy

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THE PROJECT:

Key objectives for the new site include:
  • 12 separate domains in 8 different languages on one instance of Adobe Commerce.
  • Integration with AccessiBe for accessibility compliance (legal requirement in the US).
  • Integration with leading payment platform Adyen for global payments.
  • Celigo iPaaS for seamless integration with Netsuite ERP.
  • Implementation of Adobe Sensei for intelligent search and product recommendations.
  • Integration with Nosto for AI-driven product recommendations.
  • GEO-IP location for customers outside the UK.
  • Ability for Motocaddy to enable/disable transactions on some country stores.
  • Integration with Loqate for address lookup in the UK and abroad.
  • Implementation of Aheadworks Blog Pro.
  • Redesign of the eCommerce site to reflect Motocaddy’s rebranding initiative.
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We've worked with Motocaddy since 2013 and are delighted to be able to help them grow their business further online by combining our experience in best practice eCommerce with the features and functions available in Adobe Commerce Cloud. Additionally, we were able to accommodate some redesign work prior to launch, thanks to the additional resources and capabilities offered by the wider Moore-Wilson Group. Sarah Willcocks, Head of eCommerce



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