In April 2019, Specialist Crafts appointed Screen Pages Ltd to take on the task of creating 8 distinct Magento 2 websites for their brand across 4 regions.
Specialist Crafts is the leading supplier of Art, Craft and Design materials to educational establishments, students and artists worldwide.
Their range has over 20,000 products, all of which have been tried and tested by specialists, and their in-house expertise is unrivalled.
Their research and development teams ensure that customers are up to date with the newest products and techniques, and they support art education in all corners of the globe through events, sponsorship and competitions.
With a distribution centre in the UK, and satellite operations in Ireland and Dubai, they have over 30 years’ experience in supplying the highest-quality materials and the best value for money, as well as exceptional customer service.
During development of the sites, Specialist Crafts decided to improve eCommerce for their B2B customers as well as their B2C customers. Fortunately, the rich B2B functionality that comes with Magento 2 allowed the company to do this with little code intervention.
The implementation of a ‘Quick Order’ page, allowing customers to enter multiple product names or catalogue codes to their baskets in one go.
This feature was particularly important for their B2B customers who make bulk purchases when they receive the latest product catalogues.
Improve payment options with PayPal Express checkout and pay on account for B2B customers.
Improve site search functionality for customers by introducing autocomplete, product and category recommendations.
Improving customer engagement and encouraging repeat purchasing through the implementation of a rewards and loyalty programme.
Providing AI-powered personalised recommendations throughout the user journey.
GEO-IP detection allowing Specialist Crafts to easily define which websites/stores/store views can be viewed by country.
After working in partnership with Screen Pages for several years, we trusted them once again to help take our business to the next level. This time serving even more regions across 8 websites, Screen Pages managed to deliver a quality solution with transparency and consultative advice every step of the way.
"Since going live in September 2020, the uplift across the 8 websites has been significant*
42.09%↑
Average length of time spent on site is up by 42.09%
62.68% ↑
- Overall conversions are up by 62.68%
3.99% ↑
Conversion from mobile devices is up from 0.85% to 3.99%
*In comparison to the same period in 2019:
Specialist Crafts is a great example of a successful company providing much needed, desirable products to the education sector, artists and consumers worldwide. We’re delighted to have helped them with their digital transformation and growth online and look forward to working in partnership with them for many more years to come.
