How to prepare your website for Valentines Day

How to prepare your website for Valentines Day

With Christmas now well behind us, Valentine’s Day is right around the corner. You’ve probably missed those smug Valentine’s Day professionals who had the restaurant booked well before Christmas, but what about those all-important last minute shoppers? This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

Targeted Email Promotions

Don’t wait for them to come to you. Use email marketing campaigns to let shoppers know you’re there and ready to help. Segment your list and personalise your emails for better results (e.g. male versus female). The more personal you can make it, the more buyers will feel like you’re talking to them instead of the whole world, and people like doing business with a company that cares about their individual needs.

Let your customers know you can fulfil their Valentine’s Day needs

Make your delivery options easy to see from all pages. Be transparent about the timescales for your delivery service and clearly display the final date your shoppers will be able to place an order in time for the 14th of February.

Create a Valentine’s Day Category and Landing Pages

Whilst perfume, jewellery and lingerie are always firm favourites, you don’t have to necessarily sell these in order to attract visitors and orders.  Think about some of the products in your catalogue that can be used as gifts for Valentine’s Day. You can pop these into a category and also use them to create dedicated landing pages, bringing together gift ideas for men and women, etc. These pages can be used in your marketing campaigns, newsletters and be made visible on your website’s homepage.

Time-Sensitive Offers

Use last-minute specials and promotions to draw in procrastinators. Discounts and bargains are always popular, but these people may be desperate, too. Maybe they can’t decide what to get. Maybe they’re panicked because they waited so long. Consider extras such as ‘free delivery’ or even ‘gift wrap included’. Doing so can help you to differentiate your products from those of your competition.

Call us now on 01932 359160 or email info@screenpages.com for more information.

Shopify Scripts & Checkout API

Shopify Scripts & Checkout API

Introducing Shopify Scripts

Imagine what you could do if you ran your own custom code right on Shopify’s servers. Shopify Scripts gives you the power to control your online store’s business logic – the conditional behaviors of your online store; giving you previously unheard-of levels of customization that starts at your customer’s first touch.

Shopify Scripts frees you from the headaches of managing infrastructure, provisioning servers and optimizing networks, giving you the freedom to focus on writing the code that will help you grow. We maintain the servers, you focus your energy and budget on building a world-class business.

“Shopify Scripts have allowed us to build out features that we’ve always wanted, in a truly customized way. On the front end, ease of use for the customer is increasing, and on the backend we’re seeing that correlate into more conversions and orders. We see scripts as the missing piece to Shopify’s already robust platform.” – Russell Saks, Campus Protein

We’ve created the following script templates for you to get started:

  • Percentage (%) off a product
  • Amount ($) off a product
  • Percentage (%) and amount ($) off a product
  • Tiered discounts
  • Buy one get one free (BOGO)

Get Shopify Scripts here.

How Are Merchants Using Shopify Scripts?

Automatically include a free gift with a specific item purchase, like MMAWarehouse does with their Gracie Rashguard top & free water bottle promotion.

Automate a percent-off discount with a purchase combo, like Henge Docks and their 10% discount with the purchase of two vertical MacBook docks.

Give price breaks on multiple purchases, like Greats.

This is only the beginning.

If you’re a Shopify Plus customer, you can explore the Shopify Scripts documentation, find several template scripts available in this Github repo, and talk to your Account Manager to expand your store’s functionality today.

If you’re not a Shopify Plus customer, now is a great time to get in touch.

The New Sales Channel SDK and Checkout API

Shopify’s Checkout API and Sales Channel SDK is huge step forward towards Shopify’s vision of “building for the long term” making it possible to enable commerce anywhere you can imagine, while keeping all of your data tucked away neatly and securely in your Shopify Admin.

Screen Pages client event overview

Screen Pages client event overview

Screen Pages hosted their November Client event which was a great opportunity to network and discuss everything e-commerce. There were some great speakers from What users do, Magento, Search Marketing, Bronto, Brand and Soul & Mention Me. Below is a quick overview and all the slides presented on the day.

Tadhg Bowe talks at Mage Titans developer conference

Tadhg Bowe talks at Mage Titans developer conference

On the 12th of November Tadhg Bowe gave a talk at the very popular Mage Titans developer conference in Manchester. The talk was titled “Migrate Data from Magento 1 to Magento 2”. Screen Pages has recently been involved with a live migration from M1 to M2.

 Tadhg’s talk focused on the issues around data migration. It started with explaining what the Magento data migration tool actually is and how Screen Pages has invested its own time to test it (with a clean set of test data). The talk then continued with how best to plan for data migration, what are the main steps involved, and how to install and run it. 

Tadhg then took a look at what happened when we tested the migration tool with some real live data, what issues we encountered and how we resolved them. Sometimes a proposed plan doesn’t always quite work out. Data can be tricky. The talk concluded with how a successful data migration was implemented for our client.

Would you like to find out more about Data Migration?

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

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