Ebizmarts – The future of retail

Ebizmarts – The future of retail

Technology is driving an unprecedented wave of innovation in retail. However, identifying which technologies will have a lasting influence, and which technologies are just ‘hype’ is not always easy.

On top of this, consumers’ expectations and behaviour are constantly evolving, meaning that creating great customer experiences both online and offline has become incredibly important. According to Cisco, 86% of customers will spend more money for a better shopping experience.

To put it simply, when it comes to ecommerce this means that putting an electronic version of your store catalogue on your company’s website doesn’t cut it as an ecommerce solution anymore. Even click-and-collect, unheard of not long ago, is quickly becoming the minimum standard for customers’ delivery expectations.

Moreover, the high street continues to be relevant to the customer experience, especially with the proliferation of pop-up and concept stores. Indeed, for retailers, providing in-store experiences that distinguish your brand from the competition is crucial.

So, as more and more retailers look for ways to distinguish themselves, it is important now more than ever to create a unified online and offline experience for your customers.

Whilst ‘omnichannel’ may be perceived as just another buzzword, it presents a key opportunity for retailers to create unique experiences for their customers.

Although the term ‘omnichannel’ has a number of meanings, overall the term revolves around merging your different sales touch points in order to put your customers at the centre of the retail experience.

Today, customers come to expect their experience in-store to be the same as online, especially in terms of inventory, product knowledge and pricing, as well as ease of check out. Meaning that even if you are an SMB with one physical location, omnichannel is something you cannot ignore.

At the end of the day, the retailers that will thrive will be the ones who allow customers to shop when, how and where they want.

For example, take click-and-collect. As the proportion of sales fulfilled in-store that were ordered online increase, you now have the opportunity to upsell to collecting customers. Meaning, your in-store customer engagement needs to be adapted.

This is where Magento comes in. Magento makes it possible for you to stay ahead of your competitors through customisable web options and extensions that connect your digital and physical stores.

Indeed, Magento, the world’s most flexible ecommerce platform, allows retailers to achieve commerce without limits.  Being fully open source, the ability to adapt and be nimble to changing consumer behaviour is becoming increasing important, so having the right foundations in place is essential.  Building on these foundations, a true omnichannel architecture can be achieved.

Overall, retail has come a long way from the traditional brick-and-mortar store, and although the advent of ecommerce led many to predict the demise of the high street, for retailers, it is no longer a question of online or in-store. Today top retailers are striving towards:

  • Clienteling – enhanced store assisted selling
  • Queue bustings
  • Apple experience checkout
  • Endless Aisle
  • Multiple in-store shipping options (takeaway, ship to store, ship to home)
  • Buy Online, return to store
  • Inventory visibility across estate
  • Ship from Store (enable store inventory to be accessed online)
  • In-store Carrier Integration

Four years ago, we at ebizmarts realised the importance of merging different retail channels and as a result ebizmarts Point of Sale (POS) for Magento was born.

Coupled with Magento, ebizmarts POS allows you to take Magento into your physical environment. The POS enables retailers to provide an omnichannel experience via a native iOS experience to access Magento, anytime, anyplace, anywhere.

To find out more about how ebizmarts POS can take your Magento operations in-store, visit https://pos.ebizmarts.com

How to prepare your website for Easter

How to prepare your website for Easter

Now that the daffodils are out and the days are getting warmer and longer, it’s time to think about Easter. Easter isn’t just about egg hunts but about holidays, entertaining and getting ready for the summer months. This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

easter_emailCreate your Easter email marketing campaigns

Think about what you want to say and when then plan your campaigns.  Whilst peppering your emails with pretty pictures of eggs and bunnies might be fun and attract attention, that shouldn’t be the main objective. Start by letting customers know what you can offer to address their Easter needs (chocolate, that holiday outfit, the vital ingredients for Easter Sunday lunch, etc.) Next make sure to let them know what shipping options you offer and when is the latest they can order by.  And finally, don’t forget to segment your emails.  Not everyone wants the same thing so personalise, personalise, personalise.

Update other marketing campaigns such as paid search

Create a separate campaign for Easter related offers so as not to confuse Easter related buys with normal day to day trading. This will allow you to pick up traffic from people with Easter on their mind and also make it easier for you to measure the results of your efforts as well.

Create an Easter landing page

Once you have created your campaigns, where are you going to send all this traffic?  Create a landing page showcasing all the Easter related things that you have to offer. You can organize this page as a content page containing Easter products or as a separate category on your website. What kind of products can be included in this Easter page? Anything goes, baskets, ribbons, clothes, kitchenware’s, books, etc.  As I said, the Easter holidays are not just about chocolate.

Think about gifting, offers and promotions

Easter is a time when people are more likely to spend time with their loved ones so don’t forget about the gifting angle.  Offer free gift wrapping if you can.  Create gift bundles if you can. And finally, offer promotions if possible.  You will after all be competing with everyone else for those Easter purchases.

Best practice customer service online

Best practice customer service online

Best practice customer service online

Download our free white paper today.

Free white paper: Best practice customer service online

In today’s E-commerce world, the well worn strategy of casting your net wide in order to capture as much customer demand as possible, and then putting all your focus on converting that demand immediately, is no longer a viable path to long term success. Instead, top online retailers are setting themselves apart by engaging customers, retaining them and encouraging repeat purchases almost immediately. Everyone is competing for your customers’ money so it is crucial that you spend at least as much time and energy looking after them as you did acquiring them in the first place.

Have any questions? Get in touch today.

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About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

Magento e-commerce videos and demonstrations

Magento e-commerce videos and demonstrations

Magento have recently released a number of helpful video demonstrations of key features within the platform that merchants can use to boost their online sales.

The videos are a great way to get an overview of key features native to the platform and how to use them.

Content Staging and Preview: Deploy content on your own schedule without IT involvement for flawless campaigns. Watch now

Visual Merchandiser: Save time with smart categories and harness the power of granular control with drag and drop sequencing. Watch now

Customer Segmentation and Personalization: Build personalized experiences to convert both guests and registered shoppers. Covers personalization of content, products, promos, and private sales. Watch now

Promotions: Increase conversion and AOV with a robust promotions and discounting tool. Watch now

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

How to prepare your website for Valentines Day

How to prepare your website for Valentines Day

With Christmas now well behind us, Valentine’s Day is right around the corner. You’ve probably missed those smug Valentine’s Day professionals who had the restaurant booked well before Christmas, but what about those all-important last minute shoppers? This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

Targeted Email Promotions

Don’t wait for them to come to you. Use email marketing campaigns to let shoppers know you’re there and ready to help. Segment your list and personalise your emails for better results (e.g. male versus female). The more personal you can make it, the more buyers will feel like you’re talking to them instead of the whole world, and people like doing business with a company that cares about their individual needs.

Let your customers know you can fulfil their Valentine’s Day needs

Make your delivery options easy to see from all pages. Be transparent about the timescales for your delivery service and clearly display the final date your shoppers will be able to place an order in time for the 14th of February.

Create a Valentine’s Day Category and Landing Pages

Whilst perfume, jewellery and lingerie are always firm favourites, you don’t have to necessarily sell these in order to attract visitors and orders.  Think about some of the products in your catalogue that can be used as gifts for Valentine’s Day. You can pop these into a category and also use them to create dedicated landing pages, bringing together gift ideas for men and women, etc. These pages can be used in your marketing campaigns, newsletters and be made visible on your website’s homepage.

Time-Sensitive Offers

Use last-minute specials and promotions to draw in procrastinators. Discounts and bargains are always popular, but these people may be desperate, too. Maybe they can’t decide what to get. Maybe they’re panicked because they waited so long. Consider extras such as ‘free delivery’ or even ‘gift wrap included’. Doing so can help you to differentiate your products from those of your competition.

Call us now on 01932 359160 or email info@screenpages.com for more information.

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