Magento Commerce 2.2

Magento Commerce 2.2

Magento Commerce 2.2

Posted by Screen Pages on 5/12/17

Magento Commerce 2.2 empowers companies to get to market quickly for an industry-leading total cost of ownership. It does this by providing a truly unique set of capabilities:

  • Powerful set of B2B functionality available out-of-the-box for no additional charge.
  • Ability to create compelling experiences, leveraging years of Magento expertise in B2C selling.
  • Easy integration with any backend system due to Magento’s open platform, APIs, and extensive marketplace of extensions.
  • Support for B2B and B2C sites on the same platform, reducing complexity and enabling more efficient operations.
  • User-friendly business intelligence tools that offer insights to fuel sales growth.

What’s new in Magento Commerce 2.2?

  • Built-in B2B functionality for a faster time-to-market and lower TCO.
  • Social marketing tools to connect with customers and increase sales.
  • Integrated fraud protection that enables higher order acceptance rates with lower risk.
  • Optimized performance, scalability, and faster deployments for outstanding shopping experiences.
  • Platform enhancements to improve developer experience and enhance product quality and security.

Core features

  • Company account management – Support sales to companies with multiple buyers and varying organisational structures. Companies can set different roles and permissions to control the actions each buyer can take.
  • Custom catalogues and pricing – Assign custom catalogues and price lists to groups of customers or individual companies to ensure unique contract terms are supported online.
  • Payment on account –  Increase purchasing by extending credit to customers. Stay in control with tools to monitor available credit and prevent purchases when credit limits are exceeded.
  • Quoting – Efficiently manage quote requests and negotiate pricing using a streamlined workflow. Quotes are also supported by APIs so they can be processed by an external system.
  • Quick ordering – Drive recurring revenue with fast, friction-free ordering. Customers can enter or upload SKUs, create requisition lists for frequently purchased items, or re-order previous orders to accelerate the purchase process.
  • Backend integration – Easily integrate with any ERP, CRM or other backend systems using extensive APIs and off-the-shelf extensions.
  • Multi-channel support – Boost efficiency and present a more consistent brand experience by serving B2B and B2C customers, multiple brands, and multiple geographies with the same platform.

Social Marketing:

Magento Social makes it easier for merchants to engage with their current customers and acquire new ones via social channels. Magento Social includes the ability to:

  • Automatically create a Facebook Store that seamlessly syncs with a Magento Commerce product catalogue.
  • Create and run targeted social ad campaigns that are populated with product images and descriptions from Magento Commerce.
  • Leverage machine learning technology to monitor social ad performance and automatically allocate ad spend toward the best performing products and categories.

Fraud Protection:

Magento Commerce 2.2 integrates industry-leading Signifyd fraud protection to enable customers to:

  • Accept more orders with zero fraud risk. Signifyd backs every order it approves and will pay the merchant for any chargeback fees and shipping costs within 48 hours.
  • Automatically send orders to be reviewed by Signifyd in real-time and see their Guarantee decisions in the Magento Admin.
  • Access Signifyd’s detailed fraud analysis, request a re-review, or submit a chargeback for reimbursement by simply clicking on the Guarantee decision in the Magento Admin.
  • Save time and resources by automating back office tasks based on Signifyd’s decision, such as automatically shipping good orders and identifying fraudulent ones for cancellation.
  • Get set up in minutes with no installation or development required.

Performance/Scalability:

Magento Commerce 2.2 includes a range of performance and scalability improvements:

  • Indexer improvements enable shoppers to browse and buy on storefronts while indexers are running with no visible impact.
  • The B2B-ready cart now supports large orders with up to 300 line items.
  • Enhanced caching enables higher “hit rates” for faster page loading.
  • Pipeline deployment minimises production downtime when deploying site updates and enables easier configuration management across environments.

How does Magento Commerce 2.2 differ from Magento Open Source 2.2?

Magento Open Source does NOT include B2B capabilities or mass asynchronous updates in the Admin panel or the following features which are only available in Magento Commerce:

  • Content Staging & Preview
  • Advanced Segmentation & Targeting
  • Automated Up-sell & Cross-sell
  • Visual Merchandising CMS
  • Enhanced Scalability
  • Site Search
  • Business Intelligence Essentials
  • Reward Points
  • Gift Cards, Registry, Wrapping Options
  • Return Management Authorization
  • 24x7 Magento Support
  • Specific new features in further 2.x Enterprise releases

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Account Manager 2017

Account Manager 2017

Account Manager

Job role
A fantastic opportunity has arisen for an Account Manager to work with a well-established online provider of eCommerce solutions. With opportunities for career progression, this is a very exciting opening for the right candidate.

Job Title:                Account Manager
Industry:               eCommerce | Professional Services | Complex Sales | Technology
Location:               South East | UK Wide
Salary:                   Uncapped £50,000 + Car Allowance + Benefits

The Role:-

Reporting directly to the Managing Director, you will work with our in-house developers, designers, solutions specialists and commercial teams to create and close new business opportunities within our existing clients. You will achieve this by building relationships with those clients and using that knowledge to understand their commercial goals and how Screen Pages can help them achieve those goals. You will do this by combining industry expertise, face to face planning meetings, conference calls, website analytics and Screen Pages knowledge. You will own the client relationship and be responsible for the continued success and growth of those customers online and the services and solutions that Screen Pages provide to them.

The Company:-

Screen Pages Ltd is a leading provider of eCommerce and multi-channel services to online retailers (clients include Loake Shoes, the RSPB, Donald Russell, Van Dal Shoes, Micro Scooters, Moss Europe and This Works). Our services include the design, build, hosting and ongoing support of eCommerce websites for B2B and B2C clients. We have circa. 25 professional staff, about 40 existing clients and are based in Wisley, Surrey.

The Account Manager will be responsible for:

  • Management of 40+ client accounts covering business development, delivery of excellent customer service and handling the commercial relationship with those accounts
  • Establishing strong and fruitful relationships with senior managers in those accounts and maintain frequent contact with them
  • Understanding the clients’ business needs, market, competition and business plans and how to help them achieve and exceed their goals
  • Development and execution of business development plans and forecasts for each account
  • Providing sales reports, projections and account summaries to the Screen Pages management team
  • Liaising with internal project management, creative and delivery teams to ensure timely and efficient service to those accounts
  • Ensuring client satisfaction across all aspects of the relationship between those accounts and Screen Pages
  • Being the main point of contact for the customer for any enquiries or issues they have escalating those issues to the appropriate teams internally where required

The successful candidate will possess the following experience and skills:-

  • A proven track record in sales, pre-sales or consulting with a responsibility for professional services, technology and complex sales within an eCommerce background
  • A strong understanding of the technicalities, costs, risks and business implications of service solutions in the eCommerce market place with particular respect to web usability, web design and eCommerce best practice
  • Agency background
  • Excellent English oral and written communication skills
  • An eye for detail
  • Good educational credentials
  • The ability to deal at board level

The ideal candidate will also possess the following experience and skills:-

  • Demonstrable examples of previous account management success
  • Knowledge of Magento, Shopify Plus and other eCommerce platforms
  • An understanding of software development methodologies
  • A demonstrable appreciation of the challenges faced by businesses competing online and our clients in particular

The Package:-

Although the salary package will be negotiable, dependent on previous experience, the successful Account Manager will receive an initial base salary of around £30,000 (subject to experience) with uncapped £50,000 OTE, plus company car allowance and benefits.

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eCommerce Benchmarks October 17

eCommerce Benchmarks October 17

eCommerce benchmarks July – Oct 2017

Posted by Screen Pages on 17/07/17

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £80. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 2.8 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £51.60 £199 £141.18
£ per visit £1.04 £2.14 £1.84
Conversion rates 0.72% 3.00% 2.35%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 37.36% 57.41% 46.67%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 54% 43%
Bounce rate 31% 44% 41%
Conversion rate 0.73% 3.01% 2.05%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 3% 25% 16%
Bounce rate 33% 62% 45%
Conversion rate 0.67% 4.58% 3.11%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 4% 18% 14.6%
Bounce rate 38% 48% 43%
Conversion rate 1.18% 4.26% 3.4%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 18% 16%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 12% 9%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%

Stand-out out figures

  • Overall conversions average at 2.35%, ranging from 0.26% to 9.88%.
  • The average £ per visit was £1.84.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 3.4% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 12.2%.
  • Paid search produces an average of 16% of all visits, converting at 3.11%. Four businesses enjoyed conversion rates on paid traffic of over 5%.
  • Bounce rates (as a measure of engagement) show a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 46.67%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 34.77% 49.15% 41.13%
Conversion on desktop % 0.97% 4.390% 3.4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 40.03% 53.36% 47.09%
Conversion on tablet % 0.79% 3.75% 2.5%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 52.57% 61.09% 55.5%
Conversion on mobile % 0.24% 0.96% 0.8%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, three businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.6%.

By Sarah Willcocks, CEO

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Client Event overview – October 2017

Client Event overview – October 2017

Screen Pages Client Event overview – October 2017

Posted by Screen Pages on 24/10/17

Screen Pages hosted their October Client Event at the Dotmailer HQ, which was a great opportunity to network and discuss everything eCommerce. There were some great speakers from Epsilon Abacus, Magento, The Typeface Group, JMango, Olapic & more. Below is a quick overview of the event along with all the slides presented on the day.

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Sarah Willcocks presents at Epsilon Abacus Insights

Sarah Willcocks presents at Epsilon Abacus Insights

Sarah Willcocks presents at Epsilon Abacus Insights

Posted by Screen Pages on 11/10/17

Sarah Willcocks, Screen Pages Co-owner and CEO, was invited to present on “Key trends impacting the multi-channel retail environment” at Epsilon Abacus Insights on 5th October 2017, in Central London.

Epsilon Abacus is the custodian of the Abacus Alliance. Every week 500 multi-channel brands contribute their customer transactional data into the Alliance. Critical information including what people have bought, what they have spent, when they have spent, how often they have purchased. We help all the members use the Alliance to improve their marketing effectiveness, deliver a greater return on their marketing investment and grow their businesses.

Here are the slides that Sarah presented along with a few pictures from the day.

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Bisley Direct

Bisley Direct

BISLEY DIRECT

Bisley is the largest manufacturer of steel office furniture in the U.K.
Bisley Direct, the premium online storage provider, appointed Screen Pages Ltd in May 2017 to design and develop two new Responsive websites. The sites were built on Magento 2.1 and launched on September 12th. They can be visited at bisleydirect.co.uk and filingcabinets.co.uk
Founded by Graeme Winship, an experienced professional in operations and logistics and formerly Logistics Director at Bisley Office Furniture, Bisley Direct offers a wide range of filing and storage solutions for business, home office and the warehouse, backed by a premium delivery service.
FilingCabinets.co.uk was developed to offer an enhanced range of UK manufactured storage products, desking and seating. With a wide range of products they can now offer a one stop shop for office solutions in the UK.
The new Magento 2.1 website’s capabilities include:
  • Responsive Redesign on Magento 2.1
  • Migration of customer, order & product data from Magento 1 to Magento 2
  • Integration with the SagePay, PayPal & Amazon Pay payment gateways
  • Integration with the Mailchimp email marketing platform
  • Integration with the Klevu search platform
  • Integration with the PCA Predict address lookup service
  • Integration with the TrustPilot reviews system

“Our business was expanding rapidly on Magento and we recognized that we needed to deliver an improved user experience for our customers who are increasingly accessing the site from mobile devices. We appointed Screen Pages – a Professional Magento Solution Partner – to build two Responsive websites on Magento 2.1. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

Graeme Winship, Managing Director of Ebonium

“Bisley Direct is a great example of a successful owner – managed business that has grown over the years, developed with a clear focus and sound execution. We are pleased to have been able to assist them in their growth plans by delivering two best practice eCommerce sites for their customers on the Magento 2 platform, and all that in under 3 months.”

Sarah Willcocks, CEO at Screen Pages

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