Screen Pages 20th anniversary

Screen Pages 20th anniversary

Yes, it’s true. On the 30th of May, Screen Pages will have been in business for 20 years!

Here’s a quick overview of the things that have been keeping us busy:-

We have built 378 eCommerce websites

Trained ourselves in 3 different eCommerce platforms

Accommodated in the region of 12000 change requests for our clients

Drank at least 200,000 cups of coffee/tea

Worn our way through at least 100 office chairs

Swapped £20k of artwork as payment for a website

Introduced 18 Screen Pages babies to the world

Employed 148 members of staff

Participated in 1040 fire drills

The good news is that we are still here, doing what we do best!
Many happy returns!

How to increase post purchase engagement

How to increase post purchase engagement

How often do you thank customers for every purchase they make with your brand? Whether it’s their regular weekly grocery shop or a shiny new luxury car, customers have made a conscious decision to part with their hard earned cash to purchase your product or service but are often not rewarded for it. To help increase engagement and brand loyalty, customers need to feel valued and appreciated for more than just purchases. Many brands are great at rewarding purchases offline; coffee shops will give customers loyalty cards whilst fashion stores provide vouchers for future purchases. But how can brands translate this success online too?

 

TREAT CUSTOMERS LIKE ROCK STARS

Customers should always be celebrated and rewarded when they make that crucial decision to purchase from you. If you’re looking for creative and cost effective ways to thank them, why not give them the celebrity treatment by making them brand ambassadors instead of some glossy influencer? Leading fashion and beauty brands like Dove, Boots and TK Maxx are well known for using real customers in their advertising campaigns and this is a fantastic way to engage customers by not only putting them centre stage in your brand’s output, but also making them feel important and most of all valued. Consumer marketing is often one of the best ways to encourage customers to evangelise about your brand; they have first hand experience using your products and unlike costly celebrity endorsements, they can provide unbiased reviews to their peers and wider network. Encourage customers to market on behalf of your brand by incentivising them with anything from VIP invites to product launch parties to a glittering drinks reception with your CEO; the more a customer feels invested and included in your brand, the less they feel like just a number and much more like an engaged stakeholder.

  

PERSONALISE YOUR COMMUNICATION

Email marketing is a crucial part of any successful eCommerce growth strategy and brands hoping to increase engagement rates following purchase must ensure their marketing communication is segmented, personalised and automated for effective email marketing at scale. Premium platforms like dotmailer are perfect for eCommerce brands looking for a more data driven solution that provides tangible and measurable results. When a customer chooses to share their email address with your brand, they are inviting you to send them relevant and helpful information without aggressively spamming them. You can do this by implementing a post purchase email strategy where you send a personalised email to a new customer thanking them for their purchase, invite them to leave a product review and encourage them to sign up to your company newsletter. Future email campaigns can be segmented by anything from gender, location and purchase history for a more targeted approach that will result in more conversions. Even with thousands of customers on your mailing lists, your brand should still ensure all emails are personalised where relevant; for example addressing customers by their name and sending them a promotional discount on their birthday. With marketing automation you can ensure personalisation and segmentation is at the heart of your email strategy as that is the most effective way to increase both conversion and engagement rates post-purchase.

 

ENCOURAGE REPEAT PURCHASES

loyaltylion_blackThe challenge for most retailers is how to improve customer retention rates as statistics continue to indicate that it costs 6-7 times more to acquire a new customer than it does to retain one. Despite these statistics, most online retailers continue to focus on customer acquisition instead of retention. With repeat shoppers accounting for 40% of online sales, it’s absolutely imperative to have a watertight strategy in place to improve customer retention. A popular way of increasing customer engagement rates amongst long time customers is to ensure your eCommerce store implements a loyalty program. It’s important that your program does much more than just reward your customers for making purchases. A loyalty program from LoyaltyLion for example enables stores to reward customers for a wide range of actions including account sign up, newsletter subscriptions, reviews, referrals and much more. By enabling customers to collect and redeem points against products, your store will gradually see an increase in repeat purchases as customers have a much stronger motivation to continue shopping with your brand.

Screen Pages to open the annual Sheerluxe B2B conference

Screen Pages to open the annual Sheerluxe B2B conference

Screen Pages is proud to announce that it will be opening the annual Sheerluxe B2B conference with an overview of eCommerce trends for 2017/2018.

Don’t miss this great event with expert sessions on subjects from Digital Marketing & Acquisition to website redesign. Hear from brands such as Ralph Lauren, Jigsaw, John Lewis and much more.

Don’t miss out and register for the event now on Eventbrite with our exclusive discount code of SHEERRETAILER30 (= 30% OFF)

https://www.eventbrite.co.uk/e/sheerluxe-b2b-conference-2017-tickets-32474591377

eCommerce benchmarks Jan – March 2017

eCommerce benchmarks Jan – March 2017

Screen Pages has released eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites, for the period January-March 2017.

The businesses indexed are limited to niche brands, generally selling online, via catalogues and stores, whose online sales range up to £15m per annum and average order values of £76. The websites all use the e-commerce platform Magento. In aggregate, the report tracked the behaviour of 4.2 million website visitors, placing 145,000+ orders and spending £10 million.

Online retailers whose data was benchmarked include Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £43 £126 £76
£ per visit £1.00 £2.49 £2.41
Conversion rates 0.69% 3.99% 2.70%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 40.4% 57.1% 46.3%
Home page bounce 12.9% 17.9% 19.2%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 30% 54% 43%
Bounce rate 29% 50% 42%
Conversion rate 1.05% 3.63% 2.38%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 2% 29% 19%
Bounce rate 19% 56% 34%
Conversion rate 1.19% 5.07% 3.32%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 3% 19% 12.4%
Bounce rate 31% 51% 37%
Conversion rate 1.13% 4.39% 4.01%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 14% 15%
Bounce rate 43% 60% 50%
Conversion rate 0.70% 5.32% 2.72%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 4% 12% 11%
Bounce rate 35% 56% 48%
Conversion rate 0.76% 2.21% 1.67%

Stand-out out figures

  • Overall conversions average at 2.70%, ranging from 0.53% to 8.8%.
  • The average £ per visit was £2.41.
  • Email remains the best source of revenues: email (when executed well) produces extremely well, converting at 4.01% – some retailers do not use email effectively or do not track it properly. Six businesses included in the sample had at least 15%+ of their traffic from email, enjoying conversion rates up to 10.58%.
  • Paid search produces an average of 19% of all visits, converting at 3.32%. Five businesses enjoyed conversion rates on paid traffic of over 5%.
  • Engagement (as measured by bounce rates) shows a large gap between home pages (which get a lot of marketing attention) and all other pages: 19.2% versus 46.3%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 29% 46% 38%
Conversion on desktop % 1.33% 5.84% 4.0%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 33% 53% 43%
Conversion on tablet % 0.84% 4.34% 3%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 48% 61% 53%
Conversion on mobile % 0.35% 1.7% 1.1%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, four businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.9%.

By Sarah Willcocks, Director

Screen Pages eCommerce Forum May 17

Screen Pages eCommerce Forum May 17

Tadhg Bowe speaking at Mage Titans Spain

Tadhg Bowe speaking at Mage Titans Spain

Screen Pages are delighted to announce that our Technical Lead Tadhg Bowe is set to talk at at Mage Titans Spain. For more information on Mage Titans Spain click here

Tadhg started in the world of e-commerce back in 2005. He joined Screen Pages an e-commerce website provider in 2006 and has been developing Magento sites since 2010. Tadhg has helped plan, develop, lead and when needed project manage many online shops for leading UK brands. In recent years he has also been focused on things like “how can we develop better as a team”. In late 2015 he started studying Magento 2 with a particular focus on data migration.

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