Tadhg Bowe speaking at Mage Titans Spain

Tadhg Bowe speaking at Mage Titans Spain

Screen Pages are delighted to announce that our Technical Lead Tadhg Bowe is set to talk at at Mage Titans Spain. For more information on Mage Titans Spain click here

Tadhg started in the world of e-commerce back in 2005. He joined Screen Pages an e-commerce website provider in 2006 and has been developing Magento sites since 2010. Tadhg has helped plan, develop, lead and when needed project manage many online shops for leading UK brands. In recent years he has also been focused on things like “how can we develop better as a team”. In late 2015 he started studying Magento 2 with a particular focus on data migration.

Ebizmarts – The future of retail

Ebizmarts – The future of retail

Technology is driving an unprecedented wave of innovation in retail. However, identifying which technologies will have a lasting influence, and which technologies are just ‘hype’ is not always easy.

On top of this, consumers’ expectations and behaviour are constantly evolving, meaning that creating great customer experiences both online and offline has become incredibly important. According to Cisco, 86% of customers will spend more money for a better shopping experience.

To put it simply, when it comes to ecommerce this means that putting an electronic version of your store catalogue on your company’s website doesn’t cut it as an ecommerce solution anymore. Even click-and-collect, unheard of not long ago, is quickly becoming the minimum standard for customers’ delivery expectations.

Moreover, the high street continues to be relevant to the customer experience, especially with the proliferation of pop-up and concept stores. Indeed, for retailers, providing in-store experiences that distinguish your brand from the competition is crucial.

So, as more and more retailers look for ways to distinguish themselves, it is important now more than ever to create a unified online and offline experience for your customers.

Whilst ‘omnichannel’ may be perceived as just another buzzword, it presents a key opportunity for retailers to create unique experiences for their customers.

Although the term ‘omnichannel’ has a number of meanings, overall the term revolves around merging your different sales touch points in order to put your customers at the centre of the retail experience.

Today, customers come to expect their experience in-store to be the same as online, especially in terms of inventory, product knowledge and pricing, as well as ease of check out. Meaning that even if you are an SMB with one physical location, omnichannel is something you cannot ignore.

At the end of the day, the retailers that will thrive will be the ones who allow customers to shop when, how and where they want.

For example, take click-and-collect. As the proportion of sales fulfilled in-store that were ordered online increase, you now have the opportunity to upsell to collecting customers. Meaning, your in-store customer engagement needs to be adapted.

This is where Magento comes in. Magento makes it possible for you to stay ahead of your competitors through customisable web options and extensions that connect your digital and physical stores.

Indeed, Magento, the world’s most flexible ecommerce platform, allows retailers to achieve commerce without limits.  Being fully open source, the ability to adapt and be nimble to changing consumer behaviour is becoming increasing important, so having the right foundations in place is essential.  Building on these foundations, a true omnichannel architecture can be achieved.

Overall, retail has come a long way from the traditional brick-and-mortar store, and although the advent of ecommerce led many to predict the demise of the high street, for retailers, it is no longer a question of online or in-store. Today top retailers are striving towards:

  • Clienteling – enhanced store assisted selling
  • Queue bustings
  • Apple experience checkout
  • Endless Aisle
  • Multiple in-store shipping options (takeaway, ship to store, ship to home)
  • Buy Online, return to store
  • Inventory visibility across estate
  • Ship from Store (enable store inventory to be accessed online)
  • In-store Carrier Integration

Four years ago, we at ebizmarts realised the importance of merging different retail channels and as a result ebizmarts Point of Sale (POS) for Magento was born.

Coupled with Magento, ebizmarts POS allows you to take Magento into your physical environment. The POS enables retailers to provide an omnichannel experience via a native iOS experience to access Magento, anytime, anyplace, anywhere.

To find out more about how ebizmarts POS can take your Magento operations in-store, visit https://pos.ebizmarts.com

How to prepare your website for Easter

How to prepare your website for Easter

Now that the daffodils are out and the days are getting warmer and longer, it’s time to think about Easter. Easter isn’t just about egg hunts but about holidays, entertaining and getting ready for the summer months. This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

easter_emailCreate your Easter email marketing campaigns

Think about what you want to say and when then plan your campaigns.  Whilst peppering your emails with pretty pictures of eggs and bunnies might be fun and attract attention, that shouldn’t be the main objective. Start by letting customers know what you can offer to address their Easter needs (chocolate, that holiday outfit, the vital ingredients for Easter Sunday lunch, etc.) Next make sure to let them know what shipping options you offer and when is the latest they can order by.  And finally, don’t forget to segment your emails.  Not everyone wants the same thing so personalise, personalise, personalise.

Update other marketing campaigns such as paid search

Create a separate campaign for Easter related offers so as not to confuse Easter related buys with normal day to day trading. This will allow you to pick up traffic from people with Easter on their mind and also make it easier for you to measure the results of your efforts as well.

Create an Easter landing page

Once you have created your campaigns, where are you going to send all this traffic?  Create a landing page showcasing all the Easter related things that you have to offer. You can organize this page as a content page containing Easter products or as a separate category on your website. What kind of products can be included in this Easter page? Anything goes, baskets, ribbons, clothes, kitchenware’s, books, etc.  As I said, the Easter holidays are not just about chocolate.

Think about gifting, offers and promotions

Easter is a time when people are more likely to spend time with their loved ones so don’t forget about the gifting angle.  Offer free gift wrapping if you can.  Create gift bundles if you can. And finally, offer promotions if possible.  You will after all be competing with everyone else for those Easter purchases.

E-commerce internationalisation

Dotmailer has published an excellent white paper on why & how you should be selling internationally.

The simple answer, of course, is money. E-commerce sales in new markets are growing incredibly fast, presenting an opportunity for you to access a cheaper new customer acquisition than in your own country. The whitepaper provides insight and key tactics into how to research, plan and deploy your strategy to going global.

Chief takeaways from the White Paper include:

* Discover the barriers to cross-border trade and how to overcome them
* Learn key tactics on how lay the groundwork before going global
* Gain insight on how to research and identify a target country
* Come away with a step-by-step plan to launch in your chosen country

Download the full white paper here:
https://www.dotmailer.com/pages/going-global-your-ticket-to-cross-border-trade/

E-commerce website home page guidance

Great piece on E-consultancy regarding what you should have on your home page.

“When a consumer lands on a homepage they are at least one step into their journey and want to continue moving closer to their goal/macro-action.  

A consumer may have come from:

  1. A search engine.
  2. A marketplace.
  3. Viewed another form of media stimulating an action (received an email, saw a TV commercial).
  4. A competitor site where they had a poor experience.

Customer’s rarely think, “I hope this retailer has the product I am looking for on the homepage.”   

The ideal home page should have a sound balance of functionality and content to present four fundamental navigation options:

  1. Large search box.
  2. Clearly displayed main navigation bar/menu.
  3. Mega menu.
  4. Content tiles in the body of the homepage pictorially representing main categories.
Plus lots of great examples.

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