Bisley Direct

Bisley Direct

BISLEY DIRECT

Bisley is the largest manufacturer of steel office furniture in the U.K.
Bisley Direct, the premium online storage provider, appointed Screen Pages Ltd in May 2017 to design and develop two new Responsive websites. The sites were built on Magento 2.1 and launched on September 12th. They can be visited at bisleydirect.co.uk and filingcabinets.co.uk
Founded by Graeme Winship, an experienced professional in operations and logistics and formerly Logistics Director at Bisley Office Furniture, Bisley Direct offers a wide range of filing and storage solutions for business, home office and the warehouse, backed by a premium delivery service.
FilingCabinets.co.uk was developed to offer an enhanced range of UK manufactured storage products, desking and seating. With a wide range of products they can now offer a one stop shop for office solutions in the UK.
The new Magento 2.1 website’s capabilities include:
  • Responsive Redesign on Magento 2.1
  • Migration of customer, order & product data from Magento 1 to Magento 2
  • Integration with the SagePay, PayPal & Amazon Pay payment gateways
  • Integration with the Mailchimp email marketing platform
  • Integration with the Klevu search platform
  • Integration with the PCA Predict address lookup service
  • Integration with the TrustPilot reviews system

“Our business was expanding rapidly on Magento and we recognized that we needed to deliver an improved user experience for our customers who are increasingly accessing the site from mobile devices. We appointed Screen Pages – a Professional Magento Solution Partner – to build two Responsive websites on Magento 2.1. We have been exceptionally pleased with the results so far: the sites are running smoothly, quickly and we can see positive results already.”

Graeme Winship, Managing Director of Ebonium

“Bisley Direct is a great example of a successful owner – managed business that has grown over the years, developed with a clear focus and sound execution. We are pleased to have been able to assist them in their growth plans by delivering two best practice eCommerce sites for their customers on the Magento 2 platform, and all that in under 3 months.”

Sarah Willcocks, CEO at Screen Pages

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4 Reasons Your eCommerce Business Needs an App

4 Reasons Your eCommerce Business Needs an App

4 Reasons Your eCommerce Business Needs an App

Posted by Screen Pages on 29/08/17

If you’re an eCommerce vendor, your shopping app is more important than ever.

That’s because mobile apps are the best performing channel in eCommerce right now. Case in point: ASOS Chairman Brian McBride recently announced that their app drives 50% more transactions than their website, with users buying more; staying longer; returning more often.

Meanwhile 29 of the UK’s top 50 eCommerce retail stores already have an app, and the remaining 21 are about to join them.

With that in mind, there’s no better time to take a look at what’s happening in the world of mobile apps today. In this article, we’ll show you what you need to know by covering the 4 main reasons your eCommerce business needs an app.

We’ll start with…

Reason #1 – Better Mobile User Experiences

User experiences are the single most important factor in desktop and mobile-based purchasing decisions. For example, a one-second delay in page load times can result in a 7% loss in conversions.

This means that a page that takes over 7 seconds to load will lose you half (49%) of your potential business. And this is just load times! As you can imagine, there are many other ways in which UX (user experience) can make or break your business. 

When it comes to eCommerce, this makes native apps a natural choice. These apps are different from mobile websites in two key ways.

First, they’re (partly) stored on a user’s device. Second, they’re developed for a specific operating system (like iOS or Android). These advantages mean native apps load faster, work more intuitively and offer extra features like push notifications. All of this improves consumers’ experiences, helping you win their business more effectively.

Just consider that research from Compuware shows that 85% of customers prefer apps over mobile sites because of reasons like…

1. Convenience
2. Fast product page load times
3. Ease of use
4. Faster, easier check-outs
5. Stored user information
6. Better deals

Naturally, these benefits apply to native apps above all other kinds.

Of course, this doesn’t mean that all your customers want to use your app. It’s best to give them a choice; for example, by prompting them to download your app when they visit your mobile website through a smart app banner. That way, consumers can decide for themselves – and you can win by using both channels for your marketing

Reason #2 – Retailers Need Apps to Drive User Engagement

You can have a perfect website, app or social media page, but if users aren’t engaging with it… If they’re not actively opening it, consuming content and driving referrals… Your asset is doing nothing for your bottom line.

That’s why it’s important to know that apps are not only superior, but necessary for driving engagement in 2017 and beyond. This is mainly because consumers aren’t using their browsers these days. Only 10% of mobile uptime is spent surfing the internet. The remaining 90% of mobile device usage is driven by apps. Put simply, this means you can’t have any real mobile engagement without an app.

This is especially relevant for eCommerce businesses. Retail apps get opened more than any other app type, at 17.5 launches a month. Marketing statistics can be misleading at times, but here, it’s clear that consumers love using (and returning to) mobile apps.

And they’re not just returning, either. Mobile app users make more repeat purchases too. With apps, users return 2x faster, spend 30% more and view 4x more products than they do on websites. This is confirmed in multiple studies – like the bol.com one where web app consumers beat the control group by 30% in terms of spending.

Of course, it helps that push notifications are opened up to 90% of the time, compared to 10-20% for e-mails (depending on industry). This means you can just about press a button and send most of your previous consumers running back to your store. Wonderful, right?

Next up, let’s take a look at how the engagement and UX advantages of apps affect conversions: the factor that shapes your bottom line more than any other.

Reason #3 – Retailers Need Apps for a Better Conversion Rate

Engagement and excellent user experiences are wonderful… But let’s take a minute to discuss exactly how they affect your bottom line: the one thing that really matters.

Today, mobile devices drive 62% of all eCommerce traffic. That’s a massive opportunity… But when consumers use mobile websites, they end up leaving their carts up to 97% of the time. Horrid, right? If you don’t have an app, almost all your customers are going to leave your store without buying anything. How disappointing!

Getting an app fixes this by dropping cart abandonment down to 20%: a massive difference of nearly 5x. Together with the boost provided by better user experiences and superior engagement, this results in 189% more conversions than you get with a mobile website.

This is the kind of difference that can make or break a business – and it’s the bottom line for why retailers need eCommerce apps. And as a cherry on the proverbial cake, apps don’t just help you convert a lot more business. They also drive hordes of interested customers your way, making it real easy to benefit from high conversion rates.

Reason #4 – Retailers Need Apps to Rank Well with SEO

Modern search engines index app content alongside website content when determining your SERP position. This means that having an app, indexing it and syncing it with your site gives you a strong search engine boost.

If you do everything right, this can double your SEO and slingshot you up SERP and App Store rankings.

Results obtained through app indexing actually are prioritised above regular web results by both Apple and Google. Without an app, it will become almost impossible to be on page 1 of the mobile search results – and with an app, you’ve got double the chances to rank highly. Today, app indexing is available for both Android and iOS apps. Google recently announced that it will even index locked content inside apps, conferring even more SEO benefits to app owners and developers.

And there you have it – 4 key reasons retailers need and rely on apps today are:

1. Better user experiences
2. Superior engagement
3. Improved conversions
4. More organic SEO traffic

The only reason not to have an app in 2017? None.

A lot of people don’t know that you can turn a Magento online store into a native shopping app in just a few days or weeks without any big set-up costs. Once you’ve installed the plugin, the app is deeply integrated with your Magento backend and payment gateways.

Due to this integration all in-app orders, user id’s, payments and stock levels are synched 24/7, making app management super easy. This is why Magento chose to give its innovation award to JMango360: the #1 solution for shop owners who want a top-notch app quickly and for a fair price.

JMango-apps feature unlimited and rich push messaging, advanced app analytics, stored data for fast checkouts and customisable designs to match your brand’s look & feel perfectly.

You can request a demo here. During the demonstration you will see a sneak preview of what your app will look like and how easy app-management will be.

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Tadhg Bowe speaking at Mage Titans Spain

Tadhg Bowe speaking at Mage Titans Spain

Screen Pages are delighted to announce that our Technical Lead Tadhg Bowe is set to talk at at Mage Titans Spain. For more information on Mage Titans Spain click here

Tadhg started in the world of e-commerce back in 2005. He joined Screen Pages an e-commerce website provider in 2006 and has been developing Magento sites since 2010. Tadhg has helped plan, develop, lead and when needed project manage many online shops for leading UK brands. In recent years he has also been focused on things like “how can we develop better as a team”. In late 2015 he started studying Magento 2 with a particular focus on data migration.

Ebizmarts – The future of retail

Ebizmarts – The future of retail

Technology is driving an unprecedented wave of innovation in retail. However, identifying which technologies will have a lasting influence, and which technologies are just ‘hype’ is not always easy.

On top of this, consumers’ expectations and behaviour are constantly evolving, meaning that creating great customer experiences both online and offline has become incredibly important. According to Cisco, 86% of customers will spend more money for a better shopping experience.

To put it simply, when it comes to ecommerce this means that putting an electronic version of your store catalogue on your company’s website doesn’t cut it as an ecommerce solution anymore. Even click-and-collect, unheard of not long ago, is quickly becoming the minimum standard for customers’ delivery expectations.

Moreover, the high street continues to be relevant to the customer experience, especially with the proliferation of pop-up and concept stores. Indeed, for retailers, providing in-store experiences that distinguish your brand from the competition is crucial.

So, as more and more retailers look for ways to distinguish themselves, it is important now more than ever to create a unified online and offline experience for your customers.

Whilst ‘omnichannel’ may be perceived as just another buzzword, it presents a key opportunity for retailers to create unique experiences for their customers.

Although the term ‘omnichannel’ has a number of meanings, overall the term revolves around merging your different sales touch points in order to put your customers at the centre of the retail experience.

Today, customers come to expect their experience in-store to be the same as online, especially in terms of inventory, product knowledge and pricing, as well as ease of check out. Meaning that even if you are an SMB with one physical location, omnichannel is something you cannot ignore.

At the end of the day, the retailers that will thrive will be the ones who allow customers to shop when, how and where they want.

For example, take click-and-collect. As the proportion of sales fulfilled in-store that were ordered online increase, you now have the opportunity to upsell to collecting customers. Meaning, your in-store customer engagement needs to be adapted.

This is where Magento comes in. Magento makes it possible for you to stay ahead of your competitors through customisable web options and extensions that connect your digital and physical stores.

Indeed, Magento, the world’s most flexible ecommerce platform, allows retailers to achieve commerce without limits.  Being fully open source, the ability to adapt and be nimble to changing consumer behaviour is becoming increasing important, so having the right foundations in place is essential.  Building on these foundations, a true omnichannel architecture can be achieved.

Overall, retail has come a long way from the traditional brick-and-mortar store, and although the advent of ecommerce led many to predict the demise of the high street, for retailers, it is no longer a question of online or in-store. Today top retailers are striving towards:

  • Clienteling – enhanced store assisted selling
  • Queue bustings
  • Apple experience checkout
  • Endless Aisle
  • Multiple in-store shipping options (takeaway, ship to store, ship to home)
  • Buy Online, return to store
  • Inventory visibility across estate
  • Ship from Store (enable store inventory to be accessed online)
  • In-store Carrier Integration

Four years ago, we at ebizmarts realised the importance of merging different retail channels and as a result ebizmarts Point of Sale (POS) for Magento was born.

Coupled with Magento, ebizmarts POS allows you to take Magento into your physical environment. The POS enables retailers to provide an omnichannel experience via a native iOS experience to access Magento, anytime, anyplace, anywhere.

To find out more about how ebizmarts POS can take your Magento operations in-store, visit https://pos.ebizmarts.com

How to prepare your website for Easter

How to prepare your website for Easter

Now that the daffodils are out and the days are getting warmer and longer, it’s time to think about Easter. Easter isn’t just about egg hunts but about holidays, entertaining and getting ready for the summer months. This type of event is a great opportunity to boost your sales by adapting your communications and your site’s content. Here are some ideas on how to do it.

easter_emailCreate your Easter email marketing campaigns

Think about what you want to say and when then plan your campaigns.  Whilst peppering your emails with pretty pictures of eggs and bunnies might be fun and attract attention, that shouldn’t be the main objective. Start by letting customers know what you can offer to address their Easter needs (chocolate, that holiday outfit, the vital ingredients for Easter Sunday lunch, etc.) Next make sure to let them know what shipping options you offer and when is the latest they can order by.  And finally, don’t forget to segment your emails.  Not everyone wants the same thing so personalise, personalise, personalise.

Update other marketing campaigns such as paid search

Create a separate campaign for Easter related offers so as not to confuse Easter related buys with normal day to day trading. This will allow you to pick up traffic from people with Easter on their mind and also make it easier for you to measure the results of your efforts as well.

Create an Easter landing page

Once you have created your campaigns, where are you going to send all this traffic?  Create a landing page showcasing all the Easter related things that you have to offer. You can organize this page as a content page containing Easter products or as a separate category on your website. What kind of products can be included in this Easter page? Anything goes, baskets, ribbons, clothes, kitchenware’s, books, etc.  As I said, the Easter holidays are not just about chocolate.

Think about gifting, offers and promotions

Easter is a time when people are more likely to spend time with their loved ones so don’t forget about the gifting angle.  Offer free gift wrapping if you can.  Create gift bundles if you can. And finally, offer promotions if possible.  You will after all be competing with everyone else for those Easter purchases.

E-commerce internationalisation

Dotmailer has published an excellent white paper on why & how you should be selling internationally.

The simple answer, of course, is money. E-commerce sales in new markets are growing incredibly fast, presenting an opportunity for you to access a cheaper new customer acquisition than in your own country. The whitepaper provides insight and key tactics into how to research, plan and deploy your strategy to going global.

Chief takeaways from the White Paper include:

* Discover the barriers to cross-border trade and how to overcome them
* Learn key tactics on how lay the groundwork before going global
* Gain insight on how to research and identify a target country
* Come away with a step-by-step plan to launch in your chosen country

Download the full white paper here:
https://www.dotmailer.com/pages/going-global-your-ticket-to-cross-border-trade/

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