E-commerce internationalisation

Dotmailer has published an excellent white paper on why & how you should be selling internationally.

The simple answer, of course, is money. E-commerce sales in new markets are growing incredibly fast, presenting an opportunity for you to access a cheaper new customer acquisition than in your own country. The whitepaper provides insight and key tactics into how to research, plan and deploy your strategy to going global.

Chief takeaways from the White Paper include:

* Discover the barriers to cross-border trade and how to overcome them
* Learn key tactics on how lay the groundwork before going global
* Gain insight on how to research and identify a target country
* Come away with a step-by-step plan to launch in your chosen country

Download the full white paper here:

E-commerce website home page guidance

Great piece on E-consultancy regarding what you should have on your home page.

“When a consumer lands on a homepage they are at least one step into their journey and want to continue moving closer to their goal/macro-action.  

A consumer may have come from:

  1. A search engine.
  2. A marketplace.
  3. Viewed another form of media stimulating an action (received an email, saw a TV commercial).
  4. A competitor site where they had a poor experience.

Customer’s rarely think, “I hope this retailer has the product I am looking for on the homepage.”   

The ideal home page should have a sound balance of functionality and content to present four fundamental navigation options:

  1. Large search box.
  2. Clearly displayed main navigation bar/menu.
  3. Mega menu.
  4. Content tiles in the body of the homepage pictorially representing main categories.
Plus lots of great examples.

B2B e-commerce: driving sales with B2C experience [video]

Magento recently sponsored the “Driving B2B Growth With Consumer-like Experiences” webinar that focused on the evolving world of B2B eCommerce and how businesses use B2C best practices to fuel their growth. It featured contributions from Forrester & Internet Retailer. B2B e-commerce is more than twice the size of B2C in the United States ($780 billion vs. $325 billion). Forrester also reports that B2B eCommerce will top $1.1 trillion in the US by 2020, and that mobile will represent 26% of B2B traffic by 2016.

Here are the slides & commentary.

Spring Fair 2015: how to increase your online sales [slides]

Roger Willcocks’ presentation at Spring Fair 2015. “A whistle-stop, rapid fire tour of e-commerce tips and advice that retailers can implement on their e-commerce websites based our experience working with the creative, marketing, and technical teams of hundreds of niche retailers. The talk covers practical examples of ways in which you can increase traffic, improve engagement and conversions and generate more sales from retail websites.”

E-commerce predictions for 2015 [interviews from @OmetriaData]

E-commerce predictions for 2015 [interviews from @OmetriaData]

It’s that time of year when the pundits start predicting. Here’s the first set of e-commerce predictions, collated by Ometria.

Here’s a summary, but they’re all covered in detail in a rather splendid infographic.

– The connected (multi-device, mobile) consumer
– Personalisation & segmentation
– Paid social advertising
– Mobile payments
– Content marketing
– ApplePay
– Lean, mean marketing teams
– Community story-telling
– Creativity in SEO
– Single view of customer
– Focussed messaging
– Better use of data
– Internationalisation
– Social targetting
– Process, centralisation & effectiveness
– Inter-departmental cohesion
– Cross-device marketing & video
– Adding value beyond purchase
– Data-driven decision-making

Predictions for 2015

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