B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data for Jan through March 2019 for B2C eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15 m per annum with average order values of £159. Their websites are all built on the eCommerce platform Magento (an Adobe company), on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 5 million website visitors across 20 businesses.

Online retailers whose data was benchmarked include Donald Russell, Margaret Howell, Christopher Ward, Loake Shoes, Micro-Scooters, Van Dal Shoes, Herdy, Perfect Moment, Force 4, Bella di Notte, Auree Jewellery and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs Average
Average order value £159
£ per visit £1.80
Conversion rate 1.8%
Engagement/bounce Average
Bounce rate 48%
Home page bounce 19%
Traffic sources = organic search Average
% of visits 52%
Bounce rate 46%
Conversion rate 1.6%
Traffic sources = paid search Average
% of visits 16%
Bounce rate 52%
Conversion rate 2.3%
Traffic sources = email Average
% of visits 11%
Bounce rate 41%
Conversion rate 1.9%
Traffic sources = direct Average
% of visits 12%
Bounce rate 53%
Conversion rate 2.15%
Traffic sources = referrals Average
% of visits 8%
Bounce rate 50%
Conversion rate 2.15%

Stand-out out figures

  • Overall conversions ranged from 0.22% to 10.25%.
  • Average Order Values were in keeping with Q1 of 2018’s statistics at £159.
  • Paid search produced an average of 16% of all visits, converting at 2.3%. Two businesses, one in the Food & Drink industry and the other in Lingerie, enjoyed conversion rates on paid traffic of well over 8%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 19% versus 48%. Twelve merchants had bounce rates of under 50% and 5 companies, in the Fashion & Luxury industry, had average order values of over £300.
  • For two companies, the email conversion rates were well above 8%, indicating that targeted email marketing can generate revenue when executed well.

Desktop usage

Average     

Bounce on desktop %

40%

Conversion on desktop %

2.8%

Tablet usage

Average

Bounce on tablet %

43%

Conversion on tablet %

2.1%

Mobile usage

Average

Bounce on mobile %

49%

Conversion on mobile %

0.9%

Standout figures

  • Bounce rates and conversion rates on all devices remained on par with previous quarters.
  • While Desktop continues to bring the largest sales percentage, at 58%, it is important to note that many buyers’ journeys begin on mobile and tablet devices but are later completed on desktop. This means that website responsiveness is becoming of greater importance.

Disclaimer: Google Analytics data is not always 100% accurate.

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B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data from Jan through March 2019 for B2B eCommerce websites.

The businesses indexed are limited to B2B retailers whose online sales range up to £5m per annum with average order values of £148. Their websites are all built on the eCommerce platform Magento, an Adobe Company, on either version 1 or 2. In aggregate, this latest report tracks the behaviour of over half a million website visitors across 6 businesses.

Online retailers whose data was benchmarked include Moss, Agar Scientific, Carlton Sales, Mast Digital and Specialist Crafts.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs

Average

Average order value

£148

£ per visit

£2.60

Conversion rate

2.05%

Engagement/bounce

Average

Bounce rate

44.5%

Traffic sources = organic search

Average

% of visits

49%

Bounce rate

41%

Conversion rate

2%

Traffic sources = paid search

Average

% of visits

25%

Bounce rate

58%

Conversion rate

1.37%

Traffic sources = email

Average

% of visits

2%

Bounce rate

36%

Conversion rate

1.73%

Traffic sources = direct

Average

% of visits

26%

Bounce rate

43%

Conversion rate

2.34%

Traffic sources = referrals

Average

% of visits

6%

Bounce rate

41%

Conversion rate

2%

Stand-out out figures

  • The average order value ranged from £123 to £857.
  • Organic search was the source of over half of all traffic.
  • Only 1% of traffic came from email marketing, indicating that B2B retailers could benefit from increasing their email marketing activities.
  • Whilst paid search brings in 25% of visitors, it had the highest bounce rate of all traffic sources at 58%, possibly indicating that the ad words and ad criteria used should be more relevant and demonstrative of the company and its products.

Desktop usage

Average     

Bounce on desktop %

41%

Conversion on desktop %

2.5%

Tablet usage

Average

Bounce on tablet %

45%

Conversion on tablet %

1.6%

Mobile usage

Average

Bounce on mobile %

50%

Conversion on mobile %

0.9%

Standout figures

  • Desktop continued to have the lowest bounce rate (41%) and highest conversation rate (2.5%) of all devices.
  • Although bounce rates have slightly increased on tablet and mobile, conversion rates have also increased incrementally compared to Q1 2018.

Disclaimer: Google Analytics data is not always 100% accurate.

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B2C eCommerce benchmarks 2018

B2C eCommerce benchmarks 2018

B2C eCommerce benchmarks 2018

Posted by Screen Pages on 19/02/19

Check out the 2018 Google Analytics benchmark data, regarding visitor sources and behaviour on conversions, for B2C eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15 m per annum with average order values of £182. Their websites are all built on the eCommerce platform Magento, on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 16 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Donald Russell, Margaret Howell, Christopher Ward, Loake Shoes, Micro-Scooters, Van Dal Shoes, Herdy, Perfect Moment, Force 4, Bella di Notte, Auree Jewellery, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs Average
Average order value £181.99
£ per visit £2.17
Conversion rates 2%
Engagement/bounce Average
Bounce rate 43.44%
Home page bounce 19%
Traffic sources = organic search Average
% of visits 46%
Bounce rate 41%
Conversion rate 1.71%
Traffic sources = paid search Average
% of visits 15%
Bounce rate 39%
Conversion rate 3.03%
Traffic sources = email Average
% of visits 13%
Bounce rate 42%
Conversion rate 2.22%
Traffic sources = direct Average
% of visits 15%
Bounce rate 47%
Conversion rate 2.04%
Traffic sources = referrals Average
% of visits 8%
Bounce rate 45%
Conversion rate 1.99%

Stand-out out figures

  • Overall conversions averaged at 2%, ranging from 0.15% to 7.81%.
  • Desktop took over as the best source of revenues, converting at 3.1% on average.
  • Paid search produced an average of 15% of all visits, converting at 3.03%. Four businesses enjoyed conversion rates on paid traffic of well over 5% with the highest being 10.19%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 19% versus 43.44%. Six merchants had bounce rates of over 50% on other pages, which indicates a requirement for more engaging content throughout the site, as a significant amount of traffic comes directly into category and product pages.

Desktop usage

Average     

Bounce on desktop %

39%

Conversion on desktop %

3.1%

Tablet usage

Average

Bounce on tablet %

39%

Conversion on tablet %

2.4%

Mobile usage

Average

Bounce on mobile %

49%

Conversion on mobile %

1%

Standout figures

  • Bounce rates remain lowest and conversions highest on desktops, which is no surprise.
  • Mobile visits comprised 44% of overall visits to the websites, accounting for 21% of overall sales revenue.

Disclaimer: Google Analytics data is not always 100% accurate.

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B2B eCommerce benchmarks 2018

B2B eCommerce benchmarks 2018

B2B eCommerce benchmarks 2018

Posted by Screen Pages on 19/02/19

Check out the 2018 Google Analytics benchmark data, regarding visitor sources and behaviour on conversions, for B2B eCommerce websites.

The businesses indexed are limited to B2B retailers whose online sales range up to £5m per annum with average order values of £169. Their websites are all built on the eCommerce platform Magento, on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 2.5 million website visitors across 6 businesses.

Online retailers whose data was benchmarked include Moss, Agar Scientific, Carlton Sales, Mast Digital and Specialist Crafts.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs

Average

Average order value

£169.76

£ per visit

£3.02

Conversion rates

2.28%

Engagement/bounce

Average

Bounce rate

42.84%

Traffic sources = organic search

Average

% of visits

51%

Bounce rate

40%

Conversion rate

2.17%

Traffic sources = paid search

Average

% of visits

25%

Bounce rate

58%

Conversion rate

1.04%

Traffic sources = email

Average

% of visits

1%

Bounce rate

34%

Conversion rate

4.08%

Traffic sources = direct

Average

% of visits

25%

Bounce rate

43%

Conversion rate

2.54%

Traffic sources = referrals

Average

% of visits

7%

Bounce rate

42%

Conversion rate

2.46%

Stand-out out figures

  • The average order value was £169.76, ranging from £117 to £763.
  • Organic search was the source of over half of all traffic, with the next biggest sources of traffic being paid search and direct.
  • Although only 1% of traffic came from email marketing, it converted at 4.08%, indicating that B2B retailers could benefit from increasing their email marketing activities.

Desktop usage

Average     

Bounce on desktop %

43%

Conversion on desktop %

2.6%

Tablet usage

Average

Bounce on tablet %

46%

Conversion on tablet %

1.4%

Mobile usage

Average

Bounce on mobile %

52%

Conversion on mobile %

0.6%

Standout figures

  • Desktop continued to have the lowest bounce rate (43%) and highest conversation rate (2.6%) of all devices.

Disclaimer: Google Analytics data is not always 100% accurate.

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eCommerce benchmarks Oct – Dec 2017

eCommerce benchmarks Oct – Dec 2017

eCommerce benchmarks Oct – Dec 2017

Posted by Screen Pages on 28/02/18

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £136. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 5.2 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £43.57 £191 £136.22
£ per visit £1.21 £2.38 £2.11
Conversion rates 0.94% 4.18% 2.72%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 33.55% 55.48% 44.83%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 51% 43%
Bounce rate 30% 46% 40%
Conversion rate 0.86% 4.01% 2.29%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 5% 27% 16%
Bounce rate 32% 66% 48%
Conversion rate 0.8% 4.79% 3.52%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 5% 21% 15.8%
Bounce rate 35% 44% 40%
Conversion rate 1.25% 3.95% 3.56%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 12% 19% 16%
Bounce rate 41% 56% 49%
Conversion rate 0.8% 5.09% 2.64%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 11% 9%
Bounce rate 35% 50% 44%
Conversion rate 0.91% 2.53% 3.27%

Stand-out out figures

  • Overall conversions averaged at 2.72%, ranging from 0.36% to 9.13%.  This represented an increase on the previous 3 months due to Christmas trading.
  • The average £ per visit was £2.11 (also due to Christmas trading).
  • Email remained the best source of revenues, converting at 3.56% on average, but only just compared to paid search which converted at 3.52% on average. Two businesses included in the sample had at least 50%+ of their traffic from email, with one of those enjoying conversion rates of 10.44%.  The highest conversion rate for email was 13.22%.
  • Paid search produced an average of 16% of all visits, converting at 3.52%. Four businesses enjoyed conversion rates on paid traffic of well over 5% with the highest being 11.08%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 44.83%).  Three merchants had bounce rates of over 60% on other pages which indicates a requirement for more engaging content throughout the site as a significant amount of traffic comes directly into category and product pages.
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 31.88% 49.64% 42.37%
Conversion on desktop % 1.32% 5.69% 4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 37.96% 45.68% 42.92%
Conversion on tablet % 0.8% 4.49% 2.9%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 39.39% 60.48% 50.7%
Conversion on mobile % 0.33% 1.06% 1.1%

Standout figures

Bounce rates remain lowest and conversions highest on desktops which is no surprise.  However, conversion rates on mobile continue to rise with three businesses were seeing conversion ratios in excess of 3% (compared to 2% in the previous 3 months) with the highest being 3.7% which is significantly higher than the average conversion rate of 2.72% across all merchants in the sample.

By Sarah Willcocks, CEO

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eCommerce Benchmarks October 17

eCommerce Benchmarks October 17

eCommerce benchmarks July – Oct 2017

Posted by Screen Pages on 17/07/17

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £80. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 2.8 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £51.60 £199 £141.18
£ per visit £1.04 £2.14 £1.84
Conversion rates 0.72% 3.00% 2.35%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 37.36% 57.41% 46.67%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 54% 43%
Bounce rate 31% 44% 41%
Conversion rate 0.73% 3.01% 2.05%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 3% 25% 16%
Bounce rate 33% 62% 45%
Conversion rate 0.67% 4.58% 3.11%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 4% 18% 14.6%
Bounce rate 38% 48% 43%
Conversion rate 1.18% 4.26% 3.4%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 18% 16%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 12% 9%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%

Stand-out out figures

  • Overall conversions average at 2.35%, ranging from 0.26% to 9.88%.
  • The average £ per visit was £1.84.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 3.4% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 12.2%.
  • Paid search produces an average of 16% of all visits, converting at 3.11%. Four businesses enjoyed conversion rates on paid traffic of over 5%.
  • Bounce rates (as a measure of engagement) show a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 46.67%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 34.77% 49.15% 41.13%
Conversion on desktop % 0.97% 4.390% 3.4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 40.03% 53.36% 47.09%
Conversion on tablet % 0.79% 3.75% 2.5%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 52.57% 61.09% 55.5%
Conversion on mobile % 0.24% 0.96% 0.8%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, three businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.6%.

By Sarah Willcocks, CEO

eCommerce benchmarks July – Oct 2017

Posted by Screen Pages on 17/07/17

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £80. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 2.8 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £51.60 £199 £141.18
£ per visit £1.04 £2.14 £1.84
Conversion rates 0.72% 3.00% 2.35%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 37.36% 57.41% 46.67%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 54% 43%
Bounce rate 31% 44% 41%
Conversion rate 0.73% 3.01% 2.05%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 3% 25% 16%
Bounce rate 33% 62% 45%
Conversion rate 0.67% 4.58% 3.11%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 4% 18% 14.6%
Bounce rate 38% 48% 43%
Conversion rate 1.18% 4.26% 3.4%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 18% 16%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 12% 9%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%

Stand-out out figures

  • Overall conversions average at 2.35%, ranging from 0.26% to 9.88%.
  • The average £ per visit was £1.84.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 3.4% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 12.2%.
  • Paid search produces an average of 16% of all visits, converting at 3.11%. Four businesses enjoyed conversion rates on paid traffic of over 5%.
  • Bounce rates (as a measure of engagement) show a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 46.67%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 34.77% 49.15% 41.13%
Conversion on desktop % 0.97% 4.390% 3.4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 40.03% 53.36% 47.09%
Conversion on tablet % 0.79% 3.75% 2.5%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 52.57% 61.09% 55.5%
Conversion on mobile % 0.24% 0.96% 0.8%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, three businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.6%.

By Sarah Willcocks, CEO

eCommerce benchmarks July – Oct 2017

Posted by Screen Pages on 17/07/17

Check out the latest quarterly eCommerce benchmark data regarding visitor sources and behaviour on conversions for retail eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15m per annum with average order values of £80. Their websites are all built on the eCommerce platform Magento. In aggregate, this latest report tracks the behaviour of 2.8 million website visitors across 19 businesses.

Online retailers whose data was benchmarked include Margaret Howell, Bella di Notte, Christopher Ward, Donald Russell, Loake Shoes, Micro-Scooters, Van Dal Shoes, Force 4, Moss Europe, the RSPB, Really Wild Clothing, Salter and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs 1st Quartile 3rd Quartile Average
Average order value £51.60 £199 £141.18
£ per visit £1.04 £2.14 £1.84
Conversion rates 0.72% 3.00% 2.35%
Engagement/bounce 1st Quartile 3rd Quartile Average
Bounce rate 37.36% 57.41% 46.67%
Home page bounce 12.95% 17.82% 18.90%
Traffic sources = organic search 1st Quartile 3rd Quartile Average
% of visits 29% 54% 43%
Bounce rate 31% 44% 41%
Conversion rate 0.73% 3.01% 2.05%
Traffic sources = paid search 1st Quartile 3rd Quartile Average
% of visits 3% 25% 16%
Bounce rate 33% 62% 45%
Conversion rate 0.67% 4.58% 3.11%
Traffic sources = email 1st Quartile 3rd Quartile Average
% of visits 4% 18% 14.6%
Bounce rate 38% 48% 43%
Conversion rate 1.18% 4.26% 3.4%
Traffic sources = direct 1st Quartile 3rd Quartile Average
% of visits 11% 18% 16%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%
Traffic sources = referrals 1st Quartile 3rd Quartile Average
% of visits 5% 12% 9%
Bounce rate 43% 61% 51%
Conversion rate 0.66% 3.71% 2.05%

Stand-out out figures

  • Overall conversions average at 2.35%, ranging from 0.26% to 9.88%.
  • The average £ per visit was £1.84.
  • Email remains the best source of revenues. When executed well email produces extremely well, converting at 3.4% – some retailers do not use email effectively or do not track it properly. Four businesses included in the sample had at least 20%+ of their traffic from email, enjoying conversion rates up to 12.2%.
  • Paid search produces an average of 16% of all visits, converting at 3.11%. Four businesses enjoyed conversion rates on paid traffic of over 5%.
  • Bounce rates (as a measure of engagement) show a large gap between home pages (which get a lot of marketing attention) and all other pages: 18.9% versus 46.67%).
Desktop usage 1st Quartile          3rd Quartile          Average     
Bounce on desktop % 34.77% 49.15% 41.13%
Conversion on desktop % 0.97% 4.390% 3.4%
Tablet usage 1st Quartile 3rd Quartile Average
Bounce on tablet % 40.03% 53.36% 47.09%
Conversion on tablet % 0.79% 3.75% 2.5%
Mobile usage 1st Quartile 3rd Quartile Average
Bounce on mobile % 52.57% 61.09% 55.5%
Conversion on mobile % 0.24% 0.96% 0.8%

Standout figures

Bounce rates are lowest and conversions highest on desktops.  However, three businesses were seeing conversion ratios in excess of 2% on mobile with the highest being 2.6%.

By Sarah Willcocks, CEO

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