Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.
Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.
The new website’s capabilities include:
Responsive Redesign on Magento 2.1
Improved checkout with Credit Card, Amazon & PayPal payment options
Two-factor authentication for security
GEO-IP location for customers outside the UK
Migration of Magento 1 data to Magento 2
Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
Product specific order confirmation email content
Integration with Prima ERP for stock, order & order status updates
Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.
The Project was completed in less than four and a half months.
“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”
The e-commerce platform provider, formerly owned by eBay Inc., provides a range of services to more than 200 merchants ranked in the Internet Retailer Top 1000.
New Internet Retailer data released this week on the top e-commerce technology providers shows that Magento is steadily adding new clients and capturing impressive market share. In the Internet Retailer 2017 Leading Vendors to the Top 1000, which ranks the top players in each of 30 technology categories by the number of e-retailers in the Top 500 and Second 500 that they serve, Magento takes home gold in several categories.
It ranks No. 1 in terms of the number of Top 1000 retail clients for the following categories: e-commerce platform (202 clients: 54 Top 500 retailers and 148 Second 500), content management (189 Top 1000: 50 Top 500, 139 Second 500), mobile commerce (189 Top 1000: 52 Top 500 and 137 Second 500) and order management (192 Top 1000: 54 Top 500 and 138 Second 500). Its e-commerce platform retail clients include bigger players such as Best Buy Co. Inc (No. 12) and smaller merchants including NorthShore Care Supply (No. 514) and Vertana Group (No. 522). Magento says its global clients process more than $50 billion in online sales annually.
Content Staging and Preview
Now you can easily stage, preview, and schedule a wide range of new content, including updates to products, categories, and promotions.
Improved checkout experience
PayPal In-context Checkout increases conversion rates by enabling shoppers to pay with PayPal without ever leaving your site. Securely storing credit card information through PayPal Saved Credit Cards means fewer security headaches, and more frequent purchases.
Better built-in search
Enterprise Edition 2.1 now uses Elasticsearch. This search engine supports 33 languages out-of-the-box and lets you set ‘stop words’, search synonyms, and attribute weighting to deliver highly relevant search results. It’s also designed to handle large catalogues and configuring Elasticsearch is much easier.
Better Admin Panel
A new Admin Panel search feature enables you to quickly find customer and order information. Search synonyms are much easier to set up across multiple sites. Redesigned forms simplify and speed the process of creating new products, content, and categories.
Industry statistics show that merchants are struggling to manage their logistics options with approximately 48% of the online shoppers abandoning purchases at the checkout due to the lack of delivery options offered and unforeseen costs. Furthermore, 40% of online shoppers demand free delivery or at least better fulfilment transparency.
Recently, we met with the team from Temando which offers a Magento module that can help with these challenges. According to Temando, it provides an “integrated, comprehensive end-to-end fulfilment solution for online retailers that facilitates a flexible shipping experience for customers in the shopping cart and optimizes the shipping processes for retailers using multiple carriers or transportation services.”
Temando is built natively into the dashboard of Magento and enables the online retailers to manage the delivery logic behind their orders from one single location. Its key capabilities include:
Connect to multiple carriers and carrier services
Apply shipping rules
Display a shipping calculator in product and/or checkout pages to get dynamic delivery options
Enable pick, pack and dispatch from any warehouse or retail store
Batch-book deliveries (up to thousands at a time)
Generate shipping documents (labels, manifests…) instantly and in line with the chosen carriers’ requirements
The managed shipment grid displays all pending shipments against the selected delivery service as defined by predefined rules. From this grid you can batch-book shipments, print labels, print pick-slips and amend delivery methods.
Once you have installed/implemented Temando, you will have access your carriers’ services available in the Magento dashboard. There is no longer a need to integrate each delivery service separately: all national and international carriers’ services are accessible via Temando. If you have negotiated rates with specific carriers, those can easily be uploaded on the platform.
In addition to standard, express or “PUDO” (pick up drop off) delivery options that merchants offer their customers, you can also use your own stores & warehouses as collection points and propose free shipping while directing customers to physical points of sales.
Another interesting piece of functionality is “contextual” shipping logic which reflects the shipping rules that the online retailer can easily configure in the Magento dashboard. Based on different attributes such as the number of articles in the basket, basket value, the types of SKU selected or the location of the customer, the merchant will have the ability to specify which shipping services are offered in the checkout, create rules to display only the fastest or cheapest rates, define how you want to charge the shipping rates to the client (free shipping, discounted shipping etc) and when the shipping rules apply (eg. 4 weeks before Christmas). By providing delivery flexibility you are able to turn the shipping into a marketing tool, enabling a better customer experience & increased conversion rate.
From the Rules Engine screen you can customize shipping preferences and rules against various criteria; weight, location, SKU attributes etc. These rules will then apply to live delivery quotations displayed on the website and delivery choices made in the Managed Shipments Grid.
In addition, Temando has also other useful functionality enabling you to optimize other shipping processes by:
Selecting the most relevant packaging type based on the actual articles selected by the customer
Selling & shipping from anywhere with multi-location fulfilment and omni-channel functionality such as ship-from-store and click & collect.
Routing orders to the nearest fulfilment point by connecting inventory data and automatically shipping from the nearest location with available stock