Features list and comparison for Magento 1EE, Magento 2.1CE, Magento 2.1EE

Features list and comparison for Magento 1EE, Magento 2.1CE, Magento 2.1EE

Features list and comparison for Magento 1EE, Magento 2.1CE, Magento 2.1EE

Posted by Screen Pages on 27/06/17

Since Magento launched Magento 2.0 in November 2015, there has been a lot of confusion out there about the differences between Magento 1EE and Magento 2EE, and the benefits for merchants of migrating their sites across. The below table outlines the features in each platform and demonstrates where Magento have invested in 2EE to improve architecture, scalability, performance and site management, not to mention the feature enhancements on the front allowing merchants to provide a better user experience for their customers. We have also included a column showing the differences between Magento 2 Community Edition and Enteprise edition. For further information, please contact Screen Pages on 01932 359160 or email info@screenpages.com

 

 

Feature Magento 1 Enterprise Edition Magento 2.1 CE Magento 2.1 EE
ARCHITECTURE
Platform: Magento 1, PHP 5.6, Zend 1 Magento 2, PHP 7, Zend 2 Magento 2, PHP 7, Zend 2
Support till: 2018 approx 2025 approx 2025
Modular code base for making fine-grain customizations and easily adding or removing functionality to meet merchant needs Yes Yes Yes
Theming and layout framework to quickly create and maintain site variations for seasonal campaigns, new product lines, and market expansions Yes Yes Yes
Extensive and efficient APIs, including new ones for promotions and taxes, to connect and operate at scale with any third party solution Yes Yes Yes
Automated testing to improve code quality and speed up the QA process for a faster time to market Only External Built in Built in
Multisite, multi currency, multi language (on single platform) Yes Yes Yes
Completely different sites and stores on single platform Yes Yes Yes
HTTPS for checkout only, for admin panel, or for all site Yes Yes Yes
Magento Mobile Software Development Kit (SDK) n/a No Yes
SOLR search Yes Extension Elastic search
 

PERFORMANCE

Client-side optimizations, such as minimizing and bundling JavaScript, compressing images, and improving the use of browser caching for static contentContent that does not change frequently. See also dynamic content. to decrease page load times. yes yes yes
Server-side improvements, such as integrating Apache Varnish caching, enable faster performance out-of-the-box with minimal tuning. No yes yes
Full-Page Cache Yes Yes Yes
Deferred Stock Updates  No Extension Yes
Scalable Backend Product Management n/a n/a Yes
Order Archiving Extension Extension Yes
Standalone databases for key subsystems like order management, product management and checkout; combined with support for MySQL Cluster, enable Magento to scale to handle rapid growth. no yes yes
Comprehensive backend improvements enable larger teams to make product updates and process orders at the same time without diminished performance. no yes yes
CMS
 

CMS – ADMIN

The modern Magento Admin user interface is intuitive and easy for new team members to learn, and allows users to efficiently monitor business performance and manage daily tasks. Old Magento interface Yes Yes
The ability to effortlessly customize and save different Admin panel views saves time when managing products, analyzing customer data, and processing orders. Extension Yes Yes
Setting up products is faster with a new step-by-step product creation tool and improved product data import capabilities that are 4x faster than before. No (old Magento import and product creation) Yes Yes
Content Staging Workflow (ability to switch campaigns or change one campaign to another automatically) Extension Extension Yes
Version control for CMS No Extension Yes
Admin action log Yes Extension Yes
Backups Yes Yes Yes
Cron (scheduled tasks) Yes Yes Yes
LDAP, Single Side-On Extension Extension Extension
Adding a language Yes Yes Yes
Adding a currency with exchange rates with importing from third part source Yes Yes Yes
Widgets Yes Yes Yes
Simple LOGO change in Magento backend Extension Yes Yes
User Roles and Permission Schemas Yes Yes Yes
Advanced Permission Yes Extension Yes
Return Management Authorization (RMA) Yes Extension Yes
Scheduled Import/Export Functionality Yes Extension Yes
 

CMS FRONTEND

Captcha, Session validation, Encription keys Yes Yes Yes
WEB POS Extension Extension Extension
Multistock Extension Extension Yes
Mobile commerce Yes Yes Yes
Respinsive Layout By creating/buying a new theme Yes Yes
CUSTOMERS
CUSTOMERS – SHOPPER EXPERIENCE
Checkout steps qty 5+ steps, old-fashion 3 steps 3 steps
Order without register Yes Yes Yes
Automatically recognize existing users Extension Only Yes Yes
Shoppers can conveniently create an account with one click from the order Thank You page, enabling merchants to encourage customer registrations without interrupting the checkout process. Extension Yes Yes
Reward points Yes Extension Yes
Multiple wishlist Yes Extension Yes
 

TAXES

Fixed Product Tax Extension only Yes Yes
Tax Classes with country linking Yes Yes Yes
Price display configuration (with/without taxes) Yes Yes Yes
Tax by destination Yes Yes Yes
Tax by product class Yes Yes Yes
Value Added Tax Yes Yes Yes
Flexible Tax Classes, Rates, Rules Yes Yes Yes
VAT ID Validation Yes Yes Yes
Verify the list of EU Member Countries Yes Yes Yes
 

SEO

Automatically rewrite (301) if product or category URL changed Yes Yes Yes
Flexible rewrite table with managing tools Yes Yes Yes
Meta tags (description, keys, title) for CMS, category, products Yes Yes Yes
Schema.Org, Rich Snippets Extension Yes Yes
 

Product

Related products, cross-sells and upsells Yes Yes Yes
Automatically linked related/cross-sells/up-sells (rule-based on category, attribute set and so one) Yes Extension Yes
 

Marketing and promotions

Customer Segmentation, Targeted Promotions & Merchandising Yes Extensions Yes
Customer Attribute Management Extensions Extensions Yes
Visual Merchandiser Yes Extension Yes
Transaction Email with WYSIWYG interface Yes Yes Yes
Automated Email Marketing Reminder Yes No Yes
Gift Registry Yes Extension Yes
Gift Options Yes Extension Yes
Marketing rules for catalogue Yes Yes Yes
Coupons Yes Yes Yes
Catalog
Elastic (former ElasticSearch) for catalog and searching Extension Extension Yes
Category View and Purchase Permissions per Customer Group (Limited Catalog Access) No Extension Yes
Adding to cart by SKU Yes Extension Yes
INTEGRATION
oAuth Extension Only Yes Yes
API Yes Yes Yes
Paypal Yes Yes Yes
Authorize.Net Yes Yes Yes
DHL Yes Yes Yes
WorldPay Extension Extension Yes
SalesForce Extension Extension Extension
CyberSource Extension Yes
BrainTree Extension Yes Yes
Google Analytics, Google Tag Manager (GTM) Yes Yes Yes
Import and Export on CSV/XLS files Yes Yes Yes
Import product images fron network Yes Yes Yes
Product import history No Yes Yes
Using a CDN Yes Yes Yes
Product information from PIM (Akeneo, etc) Extension Extension Extension
Any Shipping service integration if no extension exists Cost subject to requirements Cost subject to requirements Cost subject to requirements
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How to increase post purchase engagement

How to increase post purchase engagement

How to increase post purchase engagement

Posted by Screen Pages on 14/06/17

How often do you thank customers for every purchase they make with your brand? Whether it’s their regular weekly grocery shop or a shiny new luxury car, customers have made a conscious decision to part with their hard earned cash to purchase your product or service but are often not rewarded for it. To help increase engagement and brand loyalty, customers need to feel valued and appreciated for more than just purchases. Many brands are great at rewarding purchases offline; coffee shops will give customers loyalty cards whilst fashion stores provide vouchers for future purchases. But how can brands translate this success online too?

Treat customers like Rockstars

Customers should always be celebrated and rewarded when they make that crucial decision to purchase from you. If you’re looking for creative and cost effective ways to thank them, why not give them the celebrity treatment by making them brand ambassadors instead of some glossy influencer? Leading fashion and beauty brands like Dove, Boots and TK Maxx are well known for using real customers in their advertising campaigns and this is a fantastic way to engage customers by not only putting them centre stage in your brand’s output, but also making them feel important and most of all valued.

Consumer marketing is often one of the best ways to encourage customers to evangelise about your brand; they have first hand experience using your products and unlike costly celebrity endorsements, they can provide unbiased reviews to their peers and wider network. Encourage customers to market on behalf of your brand by incentivising them with anything from VIP invites to product launch parties to a glittering drinks reception with your CEO; the more a customer feels invested and included in your brand, the less they feel like just a number and much more like an engaged stakeholder.

Personalise your communication

Email marketing is a crucial part of any successful eCommerce growth strategy and brands hoping to increase engagement rates following purchase must ensure their marketing communication is segmented, personalised and automated for effective email marketing at scale. Premium platforms like dotmailer are perfect for eCommerce brands looking for a more data driven solution that provides tangible and measurable results. When a customer chooses to share their email address with your brand, they are inviting you to send them relevant and helpful information without aggressively spamming them. You can do this by implementing a post purchase email strategy where you send a personalised email to a new customer thanking them for their purchase, invite them to leave a product review and encourage them to sign up to your company newsletter. Future email campaigns can be segmented by anything from gender, location and purchase history for a more targeted approach that will result in more conversions.

Even with thousands of customers on your mailing lists, your brand should still ensure all emails are personalised where relevant; for example addressing customers by their name and sending them a promotional discount on their birthday. With marketing automation you can ensure personalisation and segmentation is at the heart of your email strategy as that is the most effective way to increase both conversion and engagement rates post-purchase.

Encourage repeat purchases

The challenge for most retailers is how to improve customer retention rates as statistics continue to indicate that it costs 6-7 times more to acquire a new customer than it does to retain one. Despite these statistics, most online retailers continue to focus on customer acquisition instead of retention. With repeat shoppers accounting for 40% of online sales, it’s absolutely imperative to have a watertight strategy in place to improve customer retention. A popular way of increasing customer engagement rates amongst long time customers is to ensure your eCommerce store implements a loyalty program. It’s important that your program does much more than just reward your customers for making purchases. A loyalty program from LoyaltyLion for example enables stores to reward customers for a wide range of actions including account sign up, newsletter subscriptions, reviews, referrals and much more. By enabling customers to collect and redeem points against products, your store will gradually see an increase in repeat purchases as customers have a much stronger motivation to continue shopping with your brand.

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Tadhg Bowe speaking at Mage Titans Spain

Tadhg Bowe speaking at Mage Titans Spain

Screen Pages are delighted to announce that our Technical Lead Tadhg Bowe is set to talk at at Mage Titans Spain. For more information on Mage Titans Spain click here

Tadhg started in the world of e-commerce back in 2005. He joined Screen Pages an e-commerce website provider in 2006 and has been developing Magento sites since 2010. Tadhg has helped plan, develop, lead and when needed project manage many online shops for leading UK brands. In recent years he has also been focused on things like “how can we develop better as a team”. In late 2015 he started studying Magento 2 with a particular focus on data migration.

Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

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Magento gains further market share

Magento gains further market share

The e-commerce platform provider, formerly owned by eBay Inc., provides a range of services to more than 200 merchants ranked in the Internet Retailer Top 1000.

New Internet Retailer data released this week on the top e-commerce technology providers shows that Magento is steadily adding new clients and capturing impressive market share. In the Internet Retailer 2017 Leading Vendors to the Top 1000, which ranks the top players in each of 30 technology categories by the number of e-retailers in the Top 500 and Second 500 that they serve, Magento takes home gold in several categories.

It ranks No. 1 in terms of the number of Top 1000 retail clients for the following categories: e-commerce platform (202 clients: 54 Top 500 retailers and 148 Second 500), content management (189 Top 1000: 50 Top 500, 139 Second 500), mobile commerce (189 Top 1000: 52 Top 500 and 137 Second 500) and order management (192 Top 1000: 54 Top 500 and 138 Second 500). Its e-commerce platform retail clients include bigger players such as Best Buy Co. Inc (No. 12) and smaller merchants including NorthShore Care Supply (No. 514) and Vertana Group (No. 522). Magento says its global clients process more than $50 billion in online sales annually.

Read more in the full article in Internet Retailer

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