How to increase post purchase engagement

How to increase post purchase engagement

How often do you thank customers for every purchase they make with your brand? Whether it’s their regular weekly grocery shop or a shiny new luxury car, customers have made a conscious decision to part with their hard earned cash to purchase your product or service but are often not rewarded for it. To help increase engagement and brand loyalty, customers need to feel valued and appreciated for more than just purchases. Many brands are great at rewarding purchases offline; coffee shops will give customers loyalty cards whilst fashion stores provide vouchers for future purchases. But how can brands translate this success online too?

 

TREAT CUSTOMERS LIKE ROCK STARS

Customers should always be celebrated and rewarded when they make that crucial decision to purchase from you. If you’re looking for creative and cost effective ways to thank them, why not give them the celebrity treatment by making them brand ambassadors instead of some glossy influencer? Leading fashion and beauty brands like Dove, Boots and TK Maxx are well known for using real customers in their advertising campaigns and this is a fantastic way to engage customers by not only putting them centre stage in your brand’s output, but also making them feel important and most of all valued. Consumer marketing is often one of the best ways to encourage customers to evangelise about your brand; they have first hand experience using your products and unlike costly celebrity endorsements, they can provide unbiased reviews to their peers and wider network. Encourage customers to market on behalf of your brand by incentivising them with anything from VIP invites to product launch parties to a glittering drinks reception with your CEO; the more a customer feels invested and included in your brand, the less they feel like just a number and much more like an engaged stakeholder.

  

PERSONALISE YOUR COMMUNICATION

Email marketing is a crucial part of any successful eCommerce growth strategy and brands hoping to increase engagement rates following purchase must ensure their marketing communication is segmented, personalised and automated for effective email marketing at scale. Premium platforms like dotmailer are perfect for eCommerce brands looking for a more data driven solution that provides tangible and measurable results. When a customer chooses to share their email address with your brand, they are inviting you to send them relevant and helpful information without aggressively spamming them. You can do this by implementing a post purchase email strategy where you send a personalised email to a new customer thanking them for their purchase, invite them to leave a product review and encourage them to sign up to your company newsletter. Future email campaigns can be segmented by anything from gender, location and purchase history for a more targeted approach that will result in more conversions. Even with thousands of customers on your mailing lists, your brand should still ensure all emails are personalised where relevant; for example addressing customers by their name and sending them a promotional discount on their birthday. With marketing automation you can ensure personalisation and segmentation is at the heart of your email strategy as that is the most effective way to increase both conversion and engagement rates post-purchase.

 

ENCOURAGE REPEAT PURCHASES

loyaltylion_blackThe challenge for most retailers is how to improve customer retention rates as statistics continue to indicate that it costs 6-7 times more to acquire a new customer than it does to retain one. Despite these statistics, most online retailers continue to focus on customer acquisition instead of retention. With repeat shoppers accounting for 40% of online sales, it’s absolutely imperative to have a watertight strategy in place to improve customer retention. A popular way of increasing customer engagement rates amongst long time customers is to ensure your eCommerce store implements a loyalty program. It’s important that your program does much more than just reward your customers for making purchases. A loyalty program from LoyaltyLion for example enables stores to reward customers for a wide range of actions including account sign up, newsletter subscriptions, reviews, referrals and much more. By enabling customers to collect and redeem points against products, your store will gradually see an increase in repeat purchases as customers have a much stronger motivation to continue shopping with your brand.

Tadhg Bowe speaking at Mage Titans Spain

Tadhg Bowe speaking at Mage Titans Spain

Screen Pages are delighted to announce that our Technical Lead Tadhg Bowe is set to talk at at Mage Titans Spain. For more information on Mage Titans Spain click here

Tadhg started in the world of e-commerce back in 2005. He joined Screen Pages an e-commerce website provider in 2006 and has been developing Magento sites since 2010. Tadhg has helped plan, develop, lead and when needed project manage many online shops for leading UK brands. In recent years he has also been focused on things like “how can we develop better as a team”. In late 2015 he started studying Magento 2 with a particular focus on data migration.

Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

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Magento gains further market share

Magento gains further market share

The e-commerce platform provider, formerly owned by eBay Inc., provides a range of services to more than 200 merchants ranked in the Internet Retailer Top 1000.

New Internet Retailer data released this week on the top e-commerce technology providers shows that Magento is steadily adding new clients and capturing impressive market share. In the Internet Retailer 2017 Leading Vendors to the Top 1000, which ranks the top players in each of 30 technology categories by the number of e-retailers in the Top 500 and Second 500 that they serve, Magento takes home gold in several categories.

It ranks No. 1 in terms of the number of Top 1000 retail clients for the following categories: e-commerce platform (202 clients: 54 Top 500 retailers and 148 Second 500), content management (189 Top 1000: 50 Top 500, 139 Second 500), mobile commerce (189 Top 1000: 52 Top 500 and 137 Second 500) and order management (192 Top 1000: 54 Top 500 and 138 Second 500). Its e-commerce platform retail clients include bigger players such as Best Buy Co. Inc (No. 12) and smaller merchants including NorthShore Care Supply (No. 514) and Vertana Group (No. 522). Magento says its global clients process more than $50 billion in online sales annually.

Read more in the full article in Internet Retailer

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