Screen Pages annual E-Commerce Forum 2017

Screen Pages annual E-Commerce Forum 2017

E-COMMERCE BEST PRACTICE: GUIDANCE, INSIGHTS, CASE STUDIES & STATISTICS

Businesses need to work increasingly harder to acquire & retain customers against tough competition from global giants. Simply having a “nice website” is not enough: the winners must differentiate, add value & offer better service to survive.

To help you keep in touch with best practice e-commerce and industry trends, we would like to invite you to our E-commerce Forum (now in its 8th year), sponsored by Shopify Plus, Dotmailer, Klevu and LoyaltyLion . It is a rare and focussed opportunity for you to hear from a number of industry specialists & businesses and find out what works and what doesn’t in the e-commerce world in 2017 – tailored specifically to the interests and issues that face retailers selling online.

What will you hear?

The forum will concentrate on marketing, sales & service from an e-commerce best practice perspective – in particular how to increase sales, conversions and improve customer service. Key topics will include search, mobile, usability, content & email marketing, personalisation and customer engagement – backed by the latest advice, statistics & trends.

Who should attend?

For business owners, senior managers & marketers responsible for e-commerce in the retail, wholesale, mail order & direct sectors (both B2C & B2B).

This event will help you understand:

  • Latest industry trends and what the UK’s leading e-retailers are doing
  • Vital statistics in the online world
  • Best practices and approaches in e-commerce
  • What works (& what doesn’t) in terms of online marketing
  • Lessons from case studies & war stories from like-minded companies
  • Successes (and failures) from panel discussions with experts & practitioners

And, of course, there will be plenty of opportunity for networking with your peers over food, drinks and refreshments.

Loake Shoes launch Magento 2 site

Loake Shoes launch Magento 2 site

Loake, the classic English shoemaker, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Enterprise Solution Partner based in the UK.

Loake has been making traditional English shoes since 1880. Today, five generations and more than 130 years later, Loake continues to design and produce fine, handmade shoes. The company exports to more than 50 countries and has become a favourite with discerning customers worldwide.

The new website’s capabilities include: 

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card, Amazon & PayPal payment options
  • Two-factor authentication for security
  • GEO-IP location for customers outside the UK
  • Store locator
  • Migration of Magento 1 data to Magento 2
  • Rest of the World store with configurable e-commerce/account elements which can be enabled/disabled by Loake at the flick of a switch
  • Rich content managed block functionality for the home and other CMS pages including video, product, newsletter signup blocks
  • Comprehensively extended variant selection functionality to allow for backorder/out of stock handling
  • Product specific order confirmation email content
  • Integration with Prima ERP for stock, order & order status updates
  • Coming soon feature

Since Loake launched their Magento 2 responsive site on the 21st of December 2016, conversion rates on mobile have increased by 96.05%, and transactions have increased 81.82% compared to the same period last year. Overall, across all devices, conversion rates have increased by 44.60%.

The Project was completed in less than four and a half months.

“Loake wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Andrew Loake, Managing Director at Loake

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

Screen Pages client event overview

Screen Pages client event overview

Screen Pages hosted their November Client event which was a great opportunity to network and discuss everything e-commerce. There were some great speakers from What users do, Magento, Search Marketing, Bronto, Brand and Soul & Mention Me. Below is a quick overview and all the slides presented on the day.

Tadhg Bowe talks at Mage Titans developer conference

Tadhg Bowe talks at Mage Titans developer conference

On the 12th of November Tadhg Bowe gave a talk at the very popular Mage Titans developer conference in Manchester. The talk was titled “Migrate Data from Magento 1 to Magento 2”. Screen Pages has recently been involved with a live migration from M1 to M2.

 Tadhg’s talk focused on the issues around data migration. It started with explaining what the Magento data migration tool actually is and how Screen Pages has invested its own time to test it (with a clean set of test data). The talk then continued with how best to plan for data migration, what are the main steps involved, and how to install and run it. 

Tadhg then took a look at what happened when we tested the migration tool with some real live data, what issues we encountered and how we resolved them. Sometimes a proposed plan doesn’t always quite work out. Data can be tricky. The talk concluded with how a successful data migration was implemented for our client.

Would you like to find out more about Data Migration?

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

This Works launches re-branded & upgraded website

This Works launches re-branded & upgraded website

This Works was created in 2003 by former Beauty Director of Vogue UK and International journalist, Kathy Phillips, as an antidote to modern life, its impact on skin and wellbeing. As both yoga teacher and beauty expert, Kathy understood the link between lifestyle and skin health, creating intelligent, targeted solutions that optimise skin performance 24 hours a day, based on the body clock.

Screen Pages has been managing This Works’ online shop since 2012. E-commerce revenues have more than doubled over that period.

The re-designed website’s main characteristics, developed in Magento, include:
  • A full responsive re-design and re-arrangement of the entire site catalogue & content structure whilst keeping the branding of the site consistent with the previous non-responsive site
  • Addition of subscription-based purchasing for products
  • Upgrade to the latest version of Magento
  • Creation of AJAX add to basket and category page loading functionality
  • Integration with a new back office system – Netsuite – concurrently with the re-design
  • Integration of Elastic search for categories, products and content pages
  • Addition of user generated social content tools within the site

 

“We have worked with Screen Pages since 2012 and earlier this year Screen Pages were tasked with delivering a significant set of upgrades to our Magento site. The chief rationale behind this project was to create the foundations on which we can continue to scale as a business. The Screen Pages team worked diligently to help us meet our very strict deadlines, whilst maintaining quality of delivery. We are encouraged by the early results of the upgrade”

– Joe Fletcher, E-commerce Director at This Works

 

“It’s been a great pleasure working with the team at This Works over the years and to watch its business thrive and expand.”

– Sarah Wilcocks, Screen Pages Director

About us    What we do     |     Call: +44(0)1932 359160     Email: info@screenpages.com

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