B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

B2C eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data for Jan through March 2019 for B2C eCommerce websites.

The businesses indexed are limited to multichannel retailers whose online sales range up to £15 m per annum with average order values of £159. Their websites are all built on the eCommerce platform Magento (an Adobe company), on either version 1 or 2. In aggregate, this latest report tracks the behaviour of 5 million website visitors across 20 businesses.

Online retailers whose data was benchmarked include Donald Russell, Margaret Howell, Christopher Ward, Loake Shoes, Micro-Scooters, Van Dal Shoes, Herdy, Perfect Moment, Force 4, Bella di Notte, Auree Jewellery and This Works.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs Average
Average order value £159
£ per visit £1.80
Conversion rate 1.8%
Engagement/bounce Average
Bounce rate 48%
Home page bounce 19%
Traffic sources = organic search Average
% of visits 52%
Bounce rate 46%
Conversion rate 1.6%
Traffic sources = paid search Average
% of visits 16%
Bounce rate 52%
Conversion rate 2.3%
Traffic sources = email Average
% of visits 11%
Bounce rate 41%
Conversion rate 1.9%
Traffic sources = direct Average
% of visits 12%
Bounce rate 53%
Conversion rate 2.15%
Traffic sources = referrals Average
% of visits 8%
Bounce rate 50%
Conversion rate 2.15%

Stand-out out figures

  • Overall conversions ranged from 0.22% to 10.25%.
  • Average Order Values were in keeping with Q1 of 2018’s statistics at £159.
  • Paid search produced an average of 16% of all visits, converting at 2.3%. Two businesses, one in the Food & Drink industry and the other in Lingerie, enjoyed conversion rates on paid traffic of well over 8%.
  • Bounce rates (as a measure of engagement) showed a large gap between home pages (which get a lot of marketing attention) and all other pages: 19% versus 48%. Twelve merchants had bounce rates of under 50% and 5 companies, in the Fashion & Luxury industry, had average order values of over £300.
  • For two companies, the email conversion rates were well above 8%, indicating that targeted email marketing can generate revenue when executed well.

Desktop usage

Average     

Bounce on desktop %

40%

Conversion on desktop %

2.8%

Tablet usage

Average

Bounce on tablet %

43%

Conversion on tablet %

2.1%

Mobile usage

Average

Bounce on mobile %

49%

Conversion on mobile %

0.9%

Standout figures

  • Bounce rates and conversion rates on all devices remained on par with previous quarters.
  • While Desktop continues to bring the largest sales percentage, at 58%, it is important to note that many buyers’ journeys begin on mobile and tablet devices but are later completed on desktop. This means that website responsiveness is becoming of greater importance.

Disclaimer: Google Analytics data is not always 100% accurate.

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B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

B2B eCommerce benchmarks – Q1 2019

Posted by Screen Pages on 16/04/2019

Check out the Google Analytics benchmark data from Jan through March 2019 for B2B eCommerce websites.

The businesses indexed are limited to B2B retailers whose online sales range up to £5m per annum with average order values of £148. Their websites are all built on the eCommerce platform Magento, an Adobe Company, on either version 1 or 2. In aggregate, this latest report tracks the behaviour of over half a million website visitors across 6 businesses.

Online retailers whose data was benchmarked include Moss, Agar Scientific, Carlton Sales, Mast Digital and Specialist Crafts.

The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.

Overall KPIs

Average

Average order value

£148

£ per visit

£2.60

Conversion rate

2.05%

Engagement/bounce

Average

Bounce rate

44.5%

Traffic sources = organic search

Average

% of visits

49%

Bounce rate

41%

Conversion rate

2%

Traffic sources = paid search

Average

% of visits

25%

Bounce rate

58%

Conversion rate

1.37%

Traffic sources = email

Average

% of visits

2%

Bounce rate

36%

Conversion rate

1.73%

Traffic sources = direct

Average

% of visits

26%

Bounce rate

43%

Conversion rate

2.34%

Traffic sources = referrals

Average

% of visits

6%

Bounce rate

41%

Conversion rate

2%

Stand-out out figures

  • The average order value ranged from £123 to £857.
  • Organic search was the source of over half of all traffic.
  • Only 1% of traffic came from email marketing, indicating that B2B retailers could benefit from increasing their email marketing activities.
  • Whilst paid search brings in 25% of visitors, it had the highest bounce rate of all traffic sources at 58%, possibly indicating that the ad words and ad criteria used should be more relevant and demonstrative of the company and its products.

Desktop usage

Average     

Bounce on desktop %

41%

Conversion on desktop %

2.5%

Tablet usage

Average

Bounce on tablet %

45%

Conversion on tablet %

1.6%

Mobile usage

Average

Bounce on mobile %

50%

Conversion on mobile %

0.9%

Standout figures

  • Desktop continued to have the lowest bounce rate (41%) and highest conversation rate (2.5%) of all devices.
  • Although bounce rates have slightly increased on tablet and mobile, conversion rates have also increased incrementally compared to Q1 2018.

Disclaimer: Google Analytics data is not always 100% accurate.

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Workshop: How to meet customer expectations in a B2B environment

Workshop: How to meet customer expectations in a B2B environment

Workshop: How to meet customer expectations in a B2B eCommerce environment with Magento

Posted by Screen Pages on 10/04/2019

Find out how best to meet your customers’ expectations at this B2B workshop

Register for our exclusive workshop and discover how best to meet your online customers’ expectations on your B2B website.

Join Magento, leading marketing platform dotdigital, global cybersecurity experts Foregenix, leading omnichannel retail provider Brightpearl and Screen Pages to receive best-practice advice on meeting the growing expectations of the B2B buyer.

Moss-Stacked-1600px

Date: Wednesday 1st May 2019

Location: Dotdigital Offices, London

Time: 8.45 registration – 9.30 am- 12. 30 noon

A continental breakfast spread will be provided.

 

Topics covered include:

  • Transforming the B2B buying experience online
  • Magento Commerce Cloud features for B2B 
  • Online and email marketing techniques for B2B
  • How B2B businesses are staying ahead of the game

Meet our speakers 

Sarah Willcocks

 

Sarah Willcocks, CEO of Screen Pages 

“Transforming the B2B buying experience online”

 

 

 

Rob Beattie

 

Rob Beattie, Head of Partnerships, UK for Brightpearl

“B2B: Meeting Customer Expectations”

 

 

 

Jas-Basnal

Jas Bansal, Account Director at Dotdigital

“See… B2B can win awards too!”

 

 

 

 

View some photos from our previous workshop:

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Are you ready for 3D secure 2.0? – a breakdown

Are you ready for 3D secure 2.0? – a breakdown

Are you ready for 3D Secure 2.0? – a breakdown

Posted by Screen Pages on 08/04/2019

The rules around authenticating your customers’ online transactions are changing in September 2019.

As explained in more depth in our previous post on 3D Secure, PSD2 & SCA, 3D Secure 2.0 is being introduced to make the process of authenticating your customers more secure and hopefully for most of them, smoother than 3D Secure 1.0.

We have a breakdown of everything you need to know:-

September 14th, 2019

On September 14th 2019, new rules come into force for any transaction conducted where both the issuing bank (e.g. your credit card issuer) and the merchant acquirer (i.e. the customers bank provider) are based in the EEA (European Economic Area). All such transactions have to be Strongly Authenticated by at least two of three possible factors:

 

  • Something you have (e.g. the credit card)
  • Something you know (e.g. a pin number)
  • Something you are (i.e. a biometric ID such as face scan, thumb print)

It is expected that this will become mandatory worldwide by the end of 2020.

3D Secure 2.0 

3D Secure 2.0 has been devised as a way to meet the requirements of Strong Customer Authentication (SCA).

This will apply to every offline & online transaction, with a few notable exceptions:

  • Unattended payment situations, e.g. parking meters or the Underground.
  • Recurring transactions where the value of the transaction doesn’t change, e.g. subscriptions.
  • Transactions of below €30 (Up to a maximum of €150 total value or 5 transactions, whichever comes first).
  • Each time you perform a Strong Customer Authentication (SCA) transaction, this value and number count is reset.
  • MOTO (telephone) payments (although this is expected to come into force in a few years once some of the technical challenges have been worked out).
  • Low risk transactions (as determined by the payment provider and issuing bank, rather than by the merchant).
  • White-listed merchants (a customer can choose to whitelist a merchant to not request SCA in future).

The UK is the second largest global market

The UK is the second largest global market in terms of percentage of total eCommerce order value conducted on mobile devices behind China.

  • There was around £506 million worth of “card not present” fraud conducted in the UK in 2018 and this had increased 24% from 2017.
  • 3D Secure 2.0 will eventually replace 3D Secure 1.0
  • This won’t be until later in 2021 and so both will need to work together as it’s expected only 70% of card issuers will be ready for 3D Secure 2.0 by 14th September.
  • On each transaction that needs to be passed through SCA, the systems involved will attempt 3D Secure 2.0 first, falling back to 3D Secure 1.0 if that’s not available.
  • If neither are available, the customer will probably have the transaction rejected by their bank.
  • Mastercard SecureCode is being re-branded as Mastercard Identify Check
  • Some of you may have already seen this through some of your own transactions.

3DS 2.0 

Adyen will be rolling out test versions of their support for 3DS2.0 in April, SagePay will be doing this in June.

  • Every website will need to update their payment method extensions in order that they can handle the new 3DS2.0 workflow.
  • This is unless they use a hosted payment function, like PayPal, where PayPal will then handle this bit.
  • SagePay are rolling out support for Apple Pay & Amazon Pay through their SERVER and FORM payment methods in Q4 2019.
  • SagePay are rolling out a “pay by link” feature in Q3 2019 where you’ll be able to send someone a payment request, like you can do with PayPal.
  • More details about the exact rollout of 3DS2.0 by SagePay and all other payment gateways will be coming in the next few months.

Further Information

For the latest information about the support for 3D Secure 2.0 across our payment provider partners, please see our summary page here.

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eCommerce Show North 2019

eCommerce Show North 2019

Screen Pages at eCommerce Show North 2019

Posted by Screen Pages on 04/04/2019

Screen Pages is delighted to announce that we will be exhibiting at the eCommerce Show North 2019 in Manchester

eCSN 2019 - Exhibitor BadgeReturning to EventCity and co-locating with Tech Show North, the eCommerce Show North will be taking place on 8th & 9th May this year. With 100 exhibitors and thousands of visitors, eCommerce Show North has become the largest ever gathering of eCommerce companies, vendors and suppliers held outside London – an unmissable opportunity to network amongst the North’s pre-eminent eCommercial enterprises.

Last year, Screen Pages had the honour of being one of the first Agencies to exhibit at the eCSN and we are eagerly looking forward to seeing what the 2nd year at the show will be like. Once again, our resident eCommerce expert and CEO, Sarah Willcocks, will be giving a talk entitled ‘Progressive Web Apps: the Future of Mobile Commerce’ and addressing what PWAs are and why merchants are using them to overhaul and improve customers’ mobile shopping experiences. Examples of such merchants and the results of their adoption of PWAs will be shared with the audience in attendance.

Explore the full range of eCommerce services and solutions, all under one roof;

See the latest industry developments via demonstrations, workshops and seminars;

Opportunity to network with some of the North’s key eCommerce influencers and experts;

Register your FREE place here and meet us there!

Conference Countdown

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

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B2B Marketing Expo 2019

B2B Marketing Expo 2019

Screen Pages at B2B Marketing Expo 2019

Posted by Screen Pages on 01/04/2019

Screen Pages exhibited at B2B Marketing Expo at ExCeL London

ExCel London

On March 27th & 28th, ExCeL London became the epicentre of all things B2B and Marketing as the B2B Marketing Expo took off, with over 700 exhibitors, 500 seminars and thousands of guests all gathered under one roof to learn, educate and network.

Screen Pages was there on both days, meeting some of the many interesting individuals present and answering your B2B eCommerce queries. 

B2B revolution 

Our CEO, Sarah Willcocks, held the seminar “Are you ready for the B2B eCommerce revolution”, covering why B2B businesses need to gear up for eCommerce, what is driving this growth and how best to service their B2B customers online.

Screen Pages thanks our hosts and looks forward to future collaborations in this ever-changing B2B landscape!

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