A very useful guide to implementing SEO in Magento 2 by Amasty (one of the leading Magento module providers).
Many improvements have been made to the management of SEO in Magento 2. The article covers many of the Magento 2 SEO settings which are available there out of the box, so that you will be well equipped for switching to Magento 2.
See also this article for further information on SEO in Magento.
Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation and 89% worldwide rated SEO successful at achieving these objectives. Fully 72% cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult, at 46% of respondents.
See the full article on E-marketer.
Useful article from Search Engine Land on 5 straightforward & manageable tasks to improve the search engine presence for e-commerce websites.
Here’s the background:
“SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product inventory and adding new pages constantly, but you’re also not the only one responsible for the website. The larger the site, the more hands you have on it — and most of those hands will have little to no SEO knowledge. This means they won’t understand how their changes could impact organic search performance. Even the small changes can have a big impact. Large sites are fighting tooth and nail for visibility on search engine results pages, and the minor things that help SEO — adding in ALT tags, proper structuring of your header tags, etc. — could be the difference between a No. 2 and a No. 1 ranking, which could easily be worth an extra $100,000 in revenue.”
Here’s an article on how to manage your SEO in Magento.
Google has recently announced that it will be rewarding websites which are “mobile friendly” with better rankings, making it all the more important. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Read our important article which sets out for Magento e-commerce websites the pros & cons of responsive design compared to a separate mobile store.
Great & easy-to-follow infographic from Neil Patel @ Quicksprout on how SEO has changed over the years. old school SEO versus new school SEO. “With Panda, Penguin and all the other Google updates,” says Neil, “SEO has changed over the years. What used to work doesn’t anymore.”
Really interesting and well researched piece published on Moz (written by Philip Petrescu) about how many clicks each position in the search results page receives, combined with some analysis tools to help you predict demand.
The graph below is a summary of the data for desktops. On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.
Interesting, not only is the click-through rate (CTR) slightly lower on the first page, but the CTR for mobile searches actually rises on the 2nd and 3rd page.
Particularly relevant for our kinds of clients, the difference between “brand-related” and “generic” searches is dramatically increased. For branded searches the first result is almost always associated with the brand’s website, which makes it the obvious choice for most users and very hard to miss.
There are a lot more statistics and charts provided (plus a whole debate) and you can read the whole piece here.